Capterra Glossary
Business to Business (B2B) Sales
Business-to-business (B2B) sales happen when a business sells its products and services to another business. B2B sales are different from business-to-consumer (B2C) sales, where a business sells products and services to consumers. B2B sales typically generate more revenue than B2C sales and require longer sales cycles. They might also need approval from various managers or multiple stakeholders.
What Small and Midsize Businesses Need to Know About Business to Business (B2B) Sales
B2B sales might benefit an SMB looking to increase its revenue because the model typically has more market stability than B2C sales. That's because businesses, especially larger ones, usually have more money to spend and make bulk purchases more often than regular consumers