Capterra Glossary
IT
Caller ID

Capterra Glossary

Caller ID

Caller ID is a feature that allows the caller's phone number to be displayed on the recipient's phone. This feature can be used for various purposes, such as identifying the callers, preventing spam calls, and routing calls to specific departments.

What Small and Midsize Businesses Need to Know About Caller ID

SMBs can use caller ID to track customer behavior. By monitoring which numbers are receiving the most calls, businesses can identify which products or services are most popular with customers. Caller ID can also help determine where customers are located. SMBs can use this information to target their marketing campaigns more effectively.

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