Capterra Glossary
Commerce Everywhere
Commerce everywhere refers to a marketing strategy that enables customers to make a purchase "everywhere." This means that they can make purchases at all physical and digital locations, such as a storefront or via their computer, smartphone, wearable device, etc. This requires extensive back-end work and design work on a business' website, but comes with many advantages and enables speedy, seamless purchases.
What Small and Midsize Businesses Need to Know About Commerce Everywhere
A commerce everywhere strategy helps SMBs ensure that customers have access to their products from any location. Implementing this type of strategy can involve creating a website and/or app that are highly accessible and can be used by a variety of devices. This startegy can help SMBs compete on a more even playing field with their larger competitors.