Capterra Glossary
Consumer-generated Media (CGM)
Consumer-generated media (CGM) is the term given to any media produced by the consumer of a good or service. This media can include a product-review video, an article or other text-based media, or graphics.
What Small and Midsize Businesses Need to Know About Consumer-generated Media (CGM)
Consumer-generated media can be a positive way of your consumers also being advocates of your SMB. Small businesses should encourage customers to create consumer-generated media, as it when it is done right, CGM can be extremely impactful for marketing purposes.