Capterra Glossary
Content Analytics
Content analytics refers to the types of analysis that are done on pieces of content that are produced over the internet. Metrics used in content analytics include views, downloads, clicks, and more.
What Small and Midsize Businesses Need to Know About Content Analytics
Content marketing has become a virtual requirement for small businesses, as the information published through a variety of channels can draw in additional customers. When deployed properly, content analytics can help small businesses determine what pieces of content are the most effective. This, in turn, allows a business to adjust its marketing to fit what strategy is working the best.