Capterra Glossary
Content Marketing
Content marketing is a marketing technique that involves the creation of text, images, videos, graphics, email newsletters, and other content assets. These assets are distributed via websites, blogs, social networks, and other paid or earned media channels. Most businesses use content marketing to distribute or share blog posts about their products and services on online channels.
What Small and Midsize Businesses Need to Know About Content Marketing
SMBs can use content marketing to increase awareness about their brand, engage with customers, build loyalty with audiences, and create buzz about a product or service. Content marketing helps generate ROI for an SMB by encouraging people to purchase a product or contact the company for a sales quote.