Capterra Glossary
CPC (Cost Per Click)
Cost-per-click (CPC) is a metric used when referring to digital advertisements. A business will pay for every time a prospective customer clicks on the ad that is designed and displayed for them. The cost per click is how much that price will be for each click. An organization will pay only when the advertisement is actually "used" or clicked on.
What Small and Midsize Businesses Need to Know About CPC (Cost Per Click)
Small businesses can gain tremendous value out of digital advertisements that use CPC metrics. They tend to be better targeted than broadcast ads. It enables small businesses to better compete with their larger counterparts, as they are able to show relevant audiences their content for a more affordable price, as they only pay when the ad is actually clicked on.