Capterra Glossary
CPGA (Cost Per Gross Add)
Cost Per Gross Add (CPGA) is an important business ratio that describes the cost of acquiring a new customer. Keeping your CPGA as low as possible is important for any business. In some instances, a CPGA can even demonstrate that acquiring new customers is not worth the expense. Items that factor into a CPGA include the salary of staff, materials, processing costs, and more.
What Small and Midsize Businesses Need to Know About CPGA (Cost Per Gross Add)
CPGA is a particularly important statistic for small businesses as they do not typically have the cash or inventory that their larger competitors may have, and as such, cannot afford to have high CPGAs.