Capterra Glossary
Customer Relationship Management (CRM) Analytics
In a healthcare context, customer relationship management (CRM) analytics collect, organize, and analyze data to help healthcare companies solve business problems. They include reporting tools, real-time metrics, portals, and dashboards. They pull data from multiple sources so departments across a healthcare system (billing, marketing, sales, customer service, etc.) can make better data-driven decisions.
What Small and Midsize Businesses Need to Know About Customer Relationship Management (CRM) Analytics
CRM analytics identify data trends and patterns that could cut costs for small healthcare organizations. For example, analytics can determine which healthcare services customers use the least, allowing companies to change or phase out these services.
Related Terms
- Customer Relationship Management (CRM)
- Go-to-Market (GTM) Strategy
- Customer Information File (CIF)
- Customer Experience
- Best-in-class
- RM (Relationship Manager)
- CSS (Customer Service and Support)
- Electronic Customer Relationship Management (e-CRM)
- Customer Experience Management (CXM)
- Best-of-breed
- Business Development Representative (BDR)