Capterra Glossary
Customer Analytics
Customer analytics is a process where customer data is collected and examined to identify, attract, and retain customers. In most cases, this involves the use of customer analytics software, which streamlines the process of analyzing data and allows a business to understand how customers interact with their product or service. In turn, businesses can make better decisions regarding matters such as pricing, features and what factors cause customers to stop engaging.
What Small and Midsize Businesses Need to Know About Customer Analytics
SMBs typically have smaller customer bases than large organizations, along with more limited resources. This means that they, more than most, must understand the needs and personas of their customers to maximize their marketing and sales efforts. Equipped with the insights provided by customer analytics, teams across the company can implement better practices.
Related Terms
- Customer Relationship Management (CRM)
- Go-to-Market (GTM) Strategy
- Customer Information File (CIF)
- Customer Experience
- Best-in-class
- RM (Relationship Manager)
- CSS (Customer Service and Support)
- Electronic Customer Relationship Management (e-CRM)
- Customer Experience Management (CXM)
- Best-of-breed
- Business Development Representative (BDR)