Capterra Glossary
Customer Success
Customer success refers to ensuring that a customer will achieve their desired end goal using your product or service.
What Small and Midsize Businesses Need to Know About Customer Success
The nature of small businesses often gives them a better opportunity to know their customers and their customers' end goals. This helps them to know how to help their customers succeed while using their products or services, which in the end, is great for customer retention as well.
Related Terms
- Customer Relationship Management (CRM)
- Go-to-Market (GTM) Strategy
- Customer Information File (CIF)
- Customer Experience
- Best-in-class
- RM (Relationship Manager)
- CSS (Customer Service and Support)
- Electronic Customer Relationship Management (e-CRM)
- Customer Experience Management (CXM)
- Best-of-breed
- Business Development Representative (BDR)