Capterra Glossary
Data Management Platform (DMP)
A data management platform (DMP) is a software application that helps businesses collect, organize, and analyze customer data to improve marketing campaigns. DMPs can track information from multiple channels such as websites, social media platforms, email lists, and purchase histories.
What Small and Midsize Businesses Need to Know About Data Management Platform (DMP)
DMPs allow businesses to analyze big data to find insights that can help them make better decisions marketing resource allocation. For example, a DMP might reveal that most of a company's customers are located in a particular region or respond best to a certain type of ad. Having this data readily available makes it easier for businesses to create successful campaigns.
Related Terms
- Synchronous
- Software as a Service (SaaS)
- Intranet
- Security Orchestration, Automation and Response (SOAR)
- Identity and Access Management (IAM)
- Managed Service Provider (MSP)
- Haptics
- WAN (Wide-Area Network)
- Service-oriented Architecture (SOA)
- Augmented Reality (AR)
- Chief Information Officer (CIO)
- Security Information and Event Management (SIEM)
- Platform as a Service (PaaS)
- Service-Level Agreement (SLA)
- Scalability
- Data Center
- Authorization
- Multitenancy