Helping businesses choose
better software since 1999
better software since 1999
Guides & Research
Capterra Glossary
A data warehouse stores data in a central place so businesses can analyze that data. It holds data from various places, such as:
Customer relationship management (CRM) platforms
Transaction systems
Operational data stores
Other databases
To get information into a data warehouse, data is first extracted from its source. Then, it's transformed into the correct format to analyze. Finally, it's loaded into the data warehouse. SMBs can then compare and analyze the uploaded data via business intelligence (BI) tools for better problem-solving and decision-making.
SMBs in all industries might use a data warehouse to store data from multiple sources in one system. These organizations can then:
Store data in the same format, which improves data accuracy
Generate data insights about sales, marketing, and customer service processes and other day-to-day functions
Use these insights to improve customer service, boost revenue, create more effective marketing campaigns, etc.