Capterra Glossary
Demand Generation
Demand generation is a specific type of marketing tactic. A business will try to stimulate demand generation. They do this by improving a customer's awareness of the business's services and products. In doing so, the business makes the customer more aware of what the business has to offer. This, in turn, builds a long-term relationship with a customer. Demand generation may not involve immediate sales or more traditional forms of marketing, such as broad "BUY NOW" messages. Instead, it involves a long process that incorporates a traditional sales funnel approach.
What Small and Midsize Businesses Need to Know About Demand Generation
Small businesses need to develop their own strategy to increase demand generation; this can include content marketing, social media engagement, lead nurturing and reengagement, and more. Increasing demand generation can increase the number of potential customers in a small businesses sales funnel, thus enabling them to ultimately increase their customer base and make more money.
Related Terms
- Enterprise Resource Planning (ERP)
- Procurement
- Total Cost of Ownership (TCO)
- Vendor
- Supply Chain Planning (SCP)
- Telematics
- Senpai
- Vendor Management
- Value-Added Reseller (VAR)
- Bill of Materials (BOM)
- Supply Chain
- Smart Factory
- Scanner
- SCADA (Supervisory Control and Data Acquisition)
- Radio-frequency Identification (RFID)