Capterra Glossary
Descriptive Analytics
Descriptive analytics is a way to analyze data or content. Businesses use it to identify patterns and meanings in historical data, such as yearly financial reports and other statistical information from a company's past. Businesses carry out descriptive analytics to explain what happened at a precise moment in time. For example, what factors contributed to a company's sales growth over the previous 12 months.
What Small and Midsize Businesses Need to Know About Descriptive Analytics
SMBs use descriptive analytics to understand what their business has been through in the past. Many of these companies are still growing, so they need a clear picture of their operations to compete with larger organizations.
Related Terms
- Big Data
- Analytics and Business Intelligence (ABI)
- Business Analytics
- Digital Disruption
- Master Data Management (MDM)
- Advanced Technology
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- Predictive Analytics
- Artificial Intelligence (AI)
- Data And Analytics
- Data Mining
- Clickstream Analysis
- Information Delivery
- Real-time Analytics
- Computer-brain Interface
- Business Intelligence (BI) Services