Capterra Glossary
Footfall Analysis
Footfall analysis is a method for determining how many people are walking through or waiting in an area at any given time. It can monitor foot traffic patterns in busy locations such as shopping malls or airports, and help businesses make decisions about things like staffing levels during peak hours where the analysis has shown long queue wait times.
What Small and Midsize Businesses Need to Know About Footfall Analysis
SMBs can use footfall analysis to improve their bottom line by making better decisions about when to open and close stores or run promotional campaigns. This information can also be used to manage staffing levels, which reduces labor costs while maximizing sales per employee per hour. Footfall analysis can give retailers visibility into business areas such as inventory management, supply chain management, and marketing campaigns by comparing in-store foot traffic to conversion rates.