Capterra Glossary
Key Performance Indicator (KPI)
A key performance indicator (KPI) measures progress toward important business objectives or targets. KPIs differ according to the type of objective and scope. They can measure a company's achievements relative to past performance or the performance of competitors. High-level KPIs focus on the big picture such as annual revenue. Lower-level KPIs evaluate functions in various departments such as sales, marketing, product development, customer service and support, and HR.
What Small and Midsize Businesses Need to Know About Key Performance Indicator (KPI)
KPIs are essential in any business, large or small, that’s aiming toward improved performance and growth. Tracking performance data can provide insights into weaknesses and strengths that a company can correct, develop further, and improve.
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- MSO (Management Services Organization)