Capterra Glossary
Marketing Automation Platform
Marketing automation platforms support marketing activities across multiple marketing channels. This means that employees are freed from many rote, time-consuming tasks. A good marketing platform allows workers to focus on more specialized tasks where they can better use their unique talents.
What Small and Midsize Businesses Need to Know About Marketing Automation Platform
A marketing automation platform is an excellent tool for all businesses, including SMBs. With this software, marketing departments can automate their social media posting, email marketing, and ad campaigns. The software is also programmed to deliver personalized marketing efforts toward clients, something that would be time-intensive if done manually.