Capterra Glossary
Marketing Communications (Marcom)
Marketing communications are the interactions/messaging that take place between a business and its target audience. This can include TV, radio, and online ads, as well as print media and flyers.
What Small and Midsize Businesses Need to Know About Marketing Communications (Marcom)
In order to distinguish themselves in a crowded marketplace, small and midsize businesses must prioritize good marketing communications. Strategic MarCom can help SMBs stand out, even on a limited budget. Many smaller companies can use their website and social media presence to successfully establish a strong brand identity that helps customers understand their mission and products.