Capterra Glossary
Marketing Key Performance Indicators (KPIs)
Marketing key performance indicators (KPIs) are metrics that help track the success of a company's marketing efforts. Businesses can change their campaigns as needed to improve results by monitoring these indicators. Some common KPIs are website visits, social media followers, and email open rates. Marketing campaigns must consist of predetermined KPIs to meet goals and objectives.
What Small and Midsize Businesses Need to Know About Marketing Key Performance Indicators (KPIs)
SMBs can use marketing KPIs to track the success of their campaigns. By monitoring these indicators, they can make adjustments as needed to meet their marketing goals. SMBs must set up their campaigns with predetermined KPIs so there is no guesswork involved during campaign execution or evaluation. Marketing KPIs also help determine how much money is spent on advertising and the return on this investment.
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