Capterra Glossary
MarketScope
A MarketScope report is a comprehensive evaluation of a particular market or industry. It can include an overview of key players, an analysis of the competitive landscape, an assessment of significant trends and developments, and a forecast for future growth.
What Small and Midsize Businesses Need to Know About MarketScope
MarketScopes are essential for any business that wants to stay ahead of the competition. By understanding the current state of the market, and where it's headed, SMBs can make more informed strategic decisions about their products and services.