Capterra Glossary
Marketing Automation System
A marketing automation system is a type of system in which marketing is managed automatically. This management occurs across multiple platforms and channels. This is necessary and helpful in a variety of ways. A properly optimized marketing automation system can help a business user keep messages and keywords consistent. It can also be used to analyze the success of a marketing campaign, then make tweaks to marketing efforts, if needed.
What Small and Midsize Businesses Need to Know About Marketing Automation System
Marketing automation systems can improve the effectiveness of a marketing campaign. They can also reduce the amount of time spent optimizing content and determining the success of their message. Marketing automation systems can provide small business users with expert data analysis, which may not be otherwise available.