Capterra Glossary
Marketing Content Management
Marketing content management (MCM) refers to applications or websites that assist with marketing. Specifically, they can help users track engagement and develop content. This can be done over multiple marketing channels. There are many types of marketing content management platforms available. These types of applications have seen a particular rise thanks to the continued prevalence of social media.
What Small and Midsize Businesses Need to Know About Marketing Content Management
Many small businesses can take advantage of inexpensive marketing content management software. This can be done to assist in the management of social media. These platforms are able to batch responses and alter the format of the content so that it makes sense for whatever social media network is being used. It can also be used to ensure that responses are made by the appropriate member of staff.