Capterra Glossary
Paid Media
Paid media is a type of paid marketing that allows businesses to promote their offerings via sponsored ads, social media posts, etc. Examples of paid media include digital ads, television ads, and newspaper ads. Businesses, nonprofits, and political campaigns often extensively rely on paid media to make people aware of their various products or services.
What Small and Midsize Businesses Need to Know About Paid Media
Paid media is critical for any marketing effort, as it is tough to run marketing campaigns for free. Since most SMBs have limited resources at their disposal, they should plan their paid marketing strategy appropriately. They must target the method and message of their paid media in a way that helps get maximum benefits at the lowest price.
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