Capterra Glossary
Performance Marketing
Performance marketing refers to a type of online marketing and advertising technique. Specifically, it refers to marketing where a business or other entity will pay for its marketing. This payment occurs on the basis of the success of that marketing campaign. Pay-per-click (PPC) or pay-per-impression (PPI) are two common forms of performance marketing. These are commonly used for internet or social media marketing campaigns.
What Small and Midsize Businesses Need to Know About Performance Marketing
Performance marketing can be highly targeted by interest, demographics, and other factors. A performance marketing campaign can target people who are more likely to be interested in a product or service. Furthermore, businesses will only pay for an ad that is viewed or clicked on. This helps to limit the amount of money wasted in the course of an advertising campaign.