Capterra Glossary
Pipeline Velocity
Pipeline velocity is a measurement of how fast qualified leads move through the sales process. The higher the pipeline velocity, the quicker the sales process is moving. This speed can be a good indicator of how efficiently the team works and how well they target their leads. It can also help track whether a business's marketing efforts result in more quality leads.
What Small and Midsize Businesses Need to Know About Pipeline Velocity
SMBs can use pipeline velocity to understand whether they need more people to help with lead generation and follow-up calls and which marketing strategies are most effective at bringing in new business opportunities. Businesses can optimize their funnels and increase their velocity by creating more targeted content, improving lead capture processes, and automating follow-up tasks.