Capterra Glossary
Product Analytics
The product analytics process involves reviewing multiple data points around how consumers interact with a service or product. These data points will include feedback, sales, reports, reviews, and more. This analysis may also help determine if a product should be expanded, revised, or broken into multiple offerings.
What Small and Midsize Businesses Need to Know About Product Analytics
Product analytics information is helpful for SMBs to assess the performance of a product. Whether it's to diagnose problems in the marketplace or improve the value, the data from product analytics will help a business align the product with the customer.
Related Terms
- Big Data
- Analytics and Business Intelligence (ABI)
- Business Analytics
- Digital Disruption
- Master Data Management (MDM)
- Advanced Technology
- Autonomous Vehicles
- Predictive Analytics
- Artificial Intelligence (AI)
- Data And Analytics
- Data Mining
- Clickstream Analysis
- Information Delivery
- Real-time Analytics
- Computer-brain Interface
- Business Intelligence (BI) Services