Capterra Glossary
Product Management (Digital Business)
Product management is the process of ideating, building, delivering, and refining a company’s product offerings. As it pertains to digital business, product management involves digital products such as websites, software, and mobile apps. The task of product management spans the entire product lifecycle, from research and development to long-term maintenance. Managers, business analysts, developers, and marketers are just a few of the roles involved in product management for digital business. Product management is related to but distinct from project management, which breaks product development down into discrete, smaller-scale projects.
What Small and Midsize Businesses Need to Know About Product Management (Digital Business)
A strong product management pipeline is essential for small and midsize businesses looking to enter a specific market. To compensate for their smaller footprint, product managers at SMBs often wear many hats from conducting market research to monitoring developer progress.