Capterra Glossary
Programmatic Advertising
Programmatic advertising refers to the buying and selling of online ads (such as banners on websites) through an exchange. This type of advertising allows marketers to target customers with more detailed parameters. Programmatic advertising platforms provide marketers with access to data vendors that segment audiences based on shared characteristics, resulting in more targeted and personalized advertising.
What Small and Midsize Businesses Need to Know About Programmatic Advertising
Programmatic advertising proves beneficial for small companies trying to establish a customer base because it offers a large reach, helping these businesses target customers interested in their products and services. This type of advertising is also scalable in its pricing, allowing small businesses to budget and avoid overspending on campaigns.