ROIT (Return on Information Technology)

SMBs can ascertain which hardware, software, or computing resources provide value for money. For example, a customer relationship management (CRM) system optimizes engagement between an SMB and its customers. This increased engagement leads to more sales. The SMB might consider the CRM to be a good ROIT. However, if a CRM can't execute day-to-day operations, or it generates poor-quality data, the SMB might decide the program is a bad ROIT. It can be difficult to gauge the success of technology investments. However, improved sales and higher revenue typically indicate a good ROIT.