Capterra Glossary
Sales Process
The sales process is a sequence of steps that enables sales teams to close more deals and generate more revenue for their organization. This process might include prospecting leads (finding new customers), nurturing leads, talking to customers over the phone, offering free trials or demos, and following up with customers after a purchase.
What Small and Midsize Businesses Need to Know About Sales Process
SMBs that develop a sales process can move more customers through their sales funnel and improve sales of products and services. A pre-determined sales process can also improve communication and collaboration between sales teams because it outlines all the steps employees must follow to close a deal.