Capterra Glossary
Sales Quota
A sales quota is a sales goal or sales target that an individual (or team) must achieve in a set time period. These numbers are set by the company as performance benchmarks. Meeting quotas may be necessary for continued employment. It may also mean that a salesperson or division gets a bonus for meeting their quota. Making or missing a sales quota is often used as part of evaluations.
What Small and Midsize Businesses Need to Know About Sales Quota
Small businesses often use sales quotas and bonuses as incentives. The goal is to create a sales quota that is challenging but realistic. This can help inspire and motivate team members to perform better and make more sales. Depending on the design of the quota, it can also inspire a team to work better together in order to meet shared goals.