Capterra Glossary
Sales To End Users
Sales to end users include new products already branded and packaged that are sold to retail outlets and businesses. The products can be new items that have just hit the market, or they can be older items that have been discontinued and need to be cleared out of inventory. In some cases, manufacturers will sell their products to retailers at a discount to get them off of their hands quickly.
What Small and Midsize Businesses Need to Know About Sales To End Users
Sales to end users strategies can be beneficial for small businesses. By selling directly to retail outlets and other companies, they can avoid the hassle of dealing with a traditional distributor or wholesaler. This can save on overhead and increase margins.