Capterra Glossary
SFA (Sales Force Automation)
Sales force automation (SFA) refers to the technology and processes that automate aspects of the sales process. Common sales force automation examples include customer relationship management, contact tracking, email management, and more. SFA benefits include the ability to share customer data across a team and integrate sales, marketing, accounting, and finance activities.
What Small and Midsize Businesses Need to Know About SFA (Sales Force Automation)
SFA can help small businesses level the playing field between themselves and larger organizations. Sales force automation can be difficult to set up and integrate, but if implemented effectively can dramatically improve business performance.