Capterra Glossary
Social Content
Social content is a form of media created with the intention of human entertainment, knowledge, or consumption. Videos and photos are two examples. This content appears on social platforms such as Instagram or Snapchat, but it's also anything that fans create and share with their friends through private channels—texts, emails, or even in-person conversations. Social content is often referred to as UGC (user-generated content) or owned and earned media.
What Small and Midsize Businesses Need to Know About Social Content
Social content can be a great asset to any business, including SMBs. Not only can it help build brand awareness and create an emotional connection with customers, but it can also drive traffic and leads. Additionally, social content is a great way to collect relevant user data.