Capterra Glossary
Stickiness
Stickiness is a quality websites have that results in people staying on the site for long periods of time. Website designers and managers want a website that has high levels of stickiness. To achieve stickiness, a website must have good graphics, a pleasing and easy-to-read layout, and interesting content.
What Small and Midsize Businesses Need to Know About Stickiness
Small-business owners, like all businesses, can benefit from a website with a high degree of stickiness. This means that people are reviewing the content and engaging with it, which increases the odds of a conversion.