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better software since 1999
better software since 1999
Guides & Research
Capterra Glossary
Synthetic data refers to data gathered from computer simulations or processes or even by applying a sampling technique to real-world data. This data is not created from real-world events but can help businesses make business predictions.
Synthetic data can be beneficial to companies. It can help them better understand things like their customer base and sales numbers to help make more informed strategic business decisions.