Capterra Glossary
IT
Total Quality Management (TQM)

Capterra Glossary

Total Quality Management (TQM)

Total quality management (TQM) is an approach that focuses on continuous improvement and success by satisfying customers/users. Organizations develop customer satisfaction strategies to fulfill long-term objectives. There are various methods and techniques that organizations may use in this approach.

What Small and Midsize Businesses Need to Know About Total Quality Management (TQM)

SMBs might use TQM to deliver exceptional levels of service to new customers as they grow their business. By developing customer satisfaction strategies for the long term, an SMB can improve customer loyalty, engagement, and make continuous improvements over time. 

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