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better software since 1999
better software since 1999
Guides & Research
Capterra Glossary
Trade Promotion Management (TPM) and Trade Promotion Optimization (TPO) are both marketing tools. Specifically, they allow for businesses that work in similar fields to engage in overlapping marketing promotions that will enhance both businesses. This is typically done via retail businesses and consumer goods.
SMBs can create a continous cycle for improvement with their TPMO strategies. Utilizing key inisights, goals, and outcomes can allow businesses to promote products efficiently and learn from their strategies.