Capterra Glossary
Transmedia
Transmedia is a narrative or storytelling technique that uses different media and platforms such as text, blogs, photos, videos, and games. Each media component contributes a unique part to the story. Regardless of where transmedia is made available, its goal is to create a centralized experience.
What Small and Midsize Businesses Need to Know About Transmedia
Small and large organizations can use transmedia to tell stories and share information that appeals to a broad audience. When used for marketing and advertising, digital storytelling can provide deeper and more immersive customer experiences. Transmedia is easy to understand when seen through brands like Disney, which offers books, movies, theme parks, merchandise, and other products. Marketers can integrate transmedia with traditional marketing to more effectively showcase products and services through related ads, commercials, apps, etc.
Related Terms
- Customer Relationship Management (CRM)
- Go-to-Market (GTM) Strategy
- Customer Information File (CIF)
- Customer Experience
- Best-in-class
- RM (Relationship Manager)
- CSS (Customer Service and Support)
- Electronic Customer Relationship Management (e-CRM)
- Customer Experience Management (CXM)
- Best-of-breed
- Business Development Representative (BDR)