Capterra Glossary
Web Analytics
Web analytics refers to the analysis of visitor data for web pages. This data could be the time a visitor spends on a page, the number of page views, the links clicked on, and more. Website owners review analytics regularly to determine what content works and what doesn't. Most web hosting software solutions have an analytics suite that allows website owners to get this information.
What Small and Midsize Businesses Need to Know About Web Analytics
SMBs with a website must pay attention to web analytics. It helps identify which parts of their website are popular, which aren't, and what improvements should be made. Web analytics is also critical to determining the success of an SMB's SEO efforts. Fortunately, many free software solutions are available to help SMBs track the performance of their website over time.
Related Terms
- Big Data
- Analytics and Business Intelligence (ABI)
- Business Analytics
- Digital Disruption
- Master Data Management (MDM)
- Advanced Technology
- Autonomous Vehicles
- Predictive Analytics
- Artificial Intelligence (AI)
- Data And Analytics
- Data Mining
- Clickstream Analysis
- Information Delivery
- Real-time Analytics
- Computer-brain Interface
- Business Intelligence (BI) Services