--- title: "Best Influencer Marketing Software 2026 | Capterra" description: "Find the top Influencer Marketing software of 2026 on Capterra. Based on millions of verified user reviews - compare and filter for whats important to you to find the best tools for your needs." source_url: "https://www.capterra.com/influencer-marketing-software/" page_type: "category" language: "en" --- # Best Influencer Marketing Software Last updated on July 23, 2026 How to find the right Influencer Marketing Software? Learn more from our team about Influencer Marketing Software pricing features and benefits in our Influencer Marketing Buyers Guide Verified Insights Provider data verified by our Software Research team and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) ## What is influencer marketing software? Researched by: [Capterra](https://www.capterra.com/resources/author/capterra/) Updated on July 23, 2026 [Influencer marketing software](https://www.capterra.com/influencer-marketing-software/) helps marketing professionals discover, develop, and track relationships with prominent social influencers to connect with their audience and promote corporate brands. It also enables marketing teams to view, edit, approve, and/or reject influencer-generated content from a single platform. An influencer marketing tool also enables businesses to monitor influencer marketing campaigns and derive data-based insights while ensuring the following: - Filter and segment influencers based on their niche - Run marketing campaigns - Campaign management and communication tools - Streamline influencer relationship management efforts - Influencer content dashboard to evaluate the performance - Import and export of influencer data * * * For more information consult our [Influencer Marketing Buyers Guide](#buyers-guide-content) ## Modash Rating: 4.9 out of 5 (15 reviews) Profile: [Modash](https://www.capterra.com/p/195693/Modash/) Visible tabs: Overview, Features, Gallery ### Overview tab #### What is this product about? Modash is an influencer marketing tool with a database of 250M+ creators. Find, analyze, and monitor creators at any scale. #### Rating breakdown - Ease of Use: 4.7 out of 5 - Customer Service: 4.9 out of 5 - Features: 4.4 out of 5 - Value for Money: 4.6 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: $99.00 Pricing details: Usage Based, Per Month Free trial: Yes Free demo: Yes ### Features tab #### Highest rated features - Influencer Discovery: 4.8 rating - Campaign Analytics: 4.8 rating - Influencer Tracking: 4.9 rating - Faceted Search/Filter: 4.7 rating #### Lowest rated features - Influencer Relationship Management: 4.0 rating - Content Management: 4.1 rating - Campaign Management: 4.4 rating - Engagement Tracking: 4.5 rating ### Gallery tab Ease of use: 4.7 out of 5 (15 reviews) --- ## Superfiliate Profile: [Superfiliate](https://www.capterra.com/p/10050388/Superfiliate/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Superfiliate unifies how brands launch, manage, & scale creator-led growth, turning creator programs into a measurable revenue channel. #### Pros and cons based on reviews Not available #### Starting price Starting price: $999.00 Pricing details: Flat Rate, Per Month Free trial: No Free demo: No ### Features tab #### Most popular features - Influencer Discovery: Available - Campaign Management: Available - Influencer Tracking: Available - ROI Tracking: Available - Influencer Relationship Management: Available - Campaign Analytics: Available - Content Management: Available - Faceted Search/Filter: Available - Payment Tracking: Available - Social Media Monitoring: Available - CRM: Not available - AI Copilot: Not available ### Gallery tab ### Integrations tab Superfiliate connects with 8+ software tools. [See all integrations](https://www.capterra.com/p/10050388/Superfiliate/#integrations) #### Most popular integrations - PayPal: 4.6 rating - Google Analytics 360: 4.7 rating - Shopify: 4.5 rating - Instagram: 4.7 rating - TikTok: 4.6 rating - Klaviyo: 4.6 rating - Facebook Business Suite: 4.3 rating - Recharge: 4.5 rating --- ## Brandwatch Rating: 4.2 out of 5 (255 reviews) Profile: [Brandwatch](https://www.capterra.com/p/277011/Brandwatch/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Discover influencers, handle relationships, and manage campaigns all in one place with Brandwatch’s Influencer Marketing solution. #### Rating breakdown - Ease of Use: 4.1 out of 5 - Customer Service: 4.4 out of 5 - Features: 3.9 out of 5 - Value for Money: 3.8 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: Not available Pricing details: Other, Per Year Free trial: No Free demo: Yes ### Features tab #### Highest rated features - Social Media Integration: 4.8 rating - Social Media Monitoring: 5.0 rating - Data Import/Export: 4.0 rating - Campaign Management: 3.5 rating #### Lowest rated features - Influencer Tracking: 3.5 rating - Influencer Discovery: 3.0 rating - Content Management: 4.0 rating - Search/Filter: 4.0 rating ### Gallery tab Ease of use: 4.1 out of 5 (255 reviews) #### Related review snippet Reviewer: Flynn M. Reviewer details: Sports, 51-200 employees Published: April 29, 2026 > "The ability to build custom queries and dashboards is a major strength, allowing you to tailor insights specifically to your campaigns or reporting needs." ### Integrations tab Brandwatch connects with 18+ software tools. [See all integrations](https://www.capterra.com/p/277011/Brandwatch/#integrations) #### Most popular integrations - Google Drive: 4.8 rating - Dropbox: 4.5 rating - Salesforce Sales Cloud: 4.4 rating - OneDrive: 4.5 rating - Shopify: 4.5 rating - Box: 4.4 rating - Zendesk Suite: 4.4 rating - Bitly: 4.8 rating - Salesforce Service Cloud: 4.5 rating --- Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. ## Post Affiliate Pro Rating: 4.7 out of 5 (703 reviews) Profile: [Post Affiliate Pro](https://www.capterra.com/p/147442/Post-Affiliate-Pro/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Create and manage your own affiliate programs and networks with the world’s most popular and top-rated affiliate software. #### Rating breakdown - Ease of Use: 4.3 out of 5 - Customer Service: 4.7 out of 5 - Features: 4.6 out of 5 - Value for Money: 4.5 out of 5 #### Pros and cons based on reviews Pros: - Comprehensive affiliate program tools - Responsive and knowledgeable support Cons: - Complex website and banner setup #### Starting price Starting price: $129.00 Pricing details: Flat Rate, Per Month Free trial: Yes Free demo: No ### Features tab #### Highest rated features - Campaign Analytics: 4.5 rating - ROI Tracking: 4.4 rating - Data Import/Export: 5.0 rating - Campaign Management: 4.5 rating #### Lowest rated features - Contact Management: 4.0 rating - Influencer Discovery: 4.5 rating - Customizable Reports: 4.7 rating - Third-Party Integrations: 4.7 rating #### Feature-related review snippet Reviewer: Abhishek Y. Reviewer details: Information Technology and Services, 51-200 employees Published: April 27, 2023 > "The user interface of Post affiliate pro is very friendly and when I started using this it doesn't take much time to learn it ." ### Gallery tab Ease of use: 4.3 out of 5 (703 reviews) #### Related review snippet Reviewer: Serhii P. Reviewer details: Leisure, Travel & Tourism, 11-50 employees Published: May 8, 2026 > "The platform is also very flexible, allowing you to create custom commission structures and referral programs that fit different business needs." ### Integrations tab Post Affiliate Pro connects with 46+ software tools. [See all integrations](https://www.capterra.com/p/147442/Post-Affiliate-Pro/#integrations) #### Most popular integrations - Mailchimp: 5.0 rating - Stripe: 4.6 rating - NetSuite: 4.2 rating - WooCommerce: 4.8 rating - Adobe Commerce: 4.3 rating - Drupal: 4.2 rating #### Integrations-related review snippet Reviewer: Francisco S. Reviewer details: Information Technology and Services, 1-10 employees Published: May 5, 2026 > "It integrates seamlessly with our WooCommerce backend. " --- ## Brand24 Rating: 4.7 out of 5 (255 reviews) Profile: [Brand24](https://www.capterra.com/p/149054/Brand24/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Find influencers that fit your business and will promote your brand. #### Rating breakdown - Ease of Use: 4.7 out of 5 - Customer Service: 4.8 out of 5 - Features: 4.4 out of 5 - Value for Money: 4.5 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: $199.00 Pricing details: Flat Rate, Per Month Free trial: Yes Free demo: No ### Features tab #### Highest rated features - Keyword Tracking: 4.7 rating - Social Media Monitoring: 4.7 rating - Campaign Management: 5.0 rating - Data Import/Export: 4.5 rating #### Lowest rated features - Search/Filter: 3.0 rating - Alerts/Notifications: 4.0 rating - Influencer Tracking: 4.0 rating - Social Media Integration: 4.0 rating #### Feature-related review snippet Reviewer: Ricardo S. Reviewer details: Graphic Design, 1-10 employees Published: August 13, 2024 > "The Brand24 tool is very efficient and very intuitive." ### Gallery tab Ease of use: 4.7 out of 5 (255 reviews) #### Related review snippet Reviewer: Kuba D. Reviewer details: Non-Profit Organization Management, 1-10 employees Published: March 30, 2026 > "Brand24 allows us to catch authentic stories from daily workshops and meetings, which we call "Moments of Power."" ### Integrations tab Brand24 connects with 1+ software tools. [See all integrations](https://www.capterra.com/p/149054/Brand24/#integrations) #### Most popular integrations - Slack: 5.0 rating --- ## UpPromote: Affiliate Marketing Rating: 4.9 out of 5 (181 reviews) Profile: [UpPromote: Affiliate Marketing](https://www.capterra.com/p/201885/Shopify-Affiliate-Marketing/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? A powerful platform to build and manage your affiliate campaign in a professional way. #### Rating breakdown - Ease of Use: 4.7 out of 5 - Customer Service: 4.9 out of 5 - Features: 4.8 out of 5 - Value for Money: 4.7 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: $29.99 Pricing details: Per User, Per Month Free trial: Yes Free demo: No ### Features tab #### Highest rated features - Campaign Management: 4.8 rating - Conversion Tracking: 4.8 rating - Campaign Analytics: 4.9 rating - Payment Tracking: 4.9 rating #### Lowest rated features - Influencer Discovery: 4.4 rating - Third-Party Integrations: 4.3 rating - ROI Tracking: 4.8 rating - Rewards Management: 4.7 rating #### Feature-related review snippet Reviewer: Gary A W. Reviewer details: Apparel & Fashion, 1-10 employees Published: May 20, 2026 > "I found the interface intuitive, the Shopify integration seamless, and the automation features extremely helpful for saving time." ### Gallery tab Ease of use: 4.7 out of 5 (181 reviews) #### Related review snippet Reviewer: Kaileigh W. Reviewer details: Health, Wellness and Fitness, 1-10 employees Published: June 26, 2026 > "The platform is intuitive, provides clear tracking and reporting, and makes it simple to onboard affiliates, monitor performance, and automate commission payouts." ### Integrations tab UpPromote: Affiliate Marketing connects with 11+ software tools. [See all integrations](https://www.capterra.com/p/201885/Shopify-Affiliate-Marketing/#integrations) #### Most popular integrations - PayPal: 4.8 rating - Mailchimp: 4.5 rating - Shopify: 4.9 rating - Tidio: 4.7 rating - Klaviyo: 5.0 rating - Partial.ly: 4.4 rating #### Integrations-related review snippet Reviewer: Gary A W. Reviewer details: Apparel & Fashion, 1-10 employees Published: May 20, 2026 > "I found the interface intuitive, the Shopify integration seamless, and the automation features extremely helpful for saving time." --- ## Referral Factory Rating: 4.8 out of 5 (156 reviews) Profile: [Referral Factory](https://www.capterra.com/p/218230/Referral-Factory/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Businesses of all sizes can launch a whitelabelled customer referral program and automatically track referrals and issue rewards. #### Rating breakdown - Ease of Use: 4.8 out of 5 - Customer Service: 4.9 out of 5 - Features: 4.7 out of 5 - Value for Money: 4.7 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: $200.00 Pricing details: Flat Rate, Per Month Free trial: Yes Free demo: No ### Features tab #### Highest rated features - Conversion Tracking: 4.7 rating - ROI Tracking: 5.0 rating - Third-Party Integrations: 4.8 rating - Campaign Analytics: 5.0 rating #### Lowest rated features - Performance Metrics: 4.3 rating - Reporting & Statistics: 4.5 rating - Campaign Management: 5.0 rating - Rewards Management: 5.0 rating #### Feature-related review snippet Reviewer: Louis O. Reviewer details: Computer Software, 11-50 employees Published: April 10, 2026 > "I liked the funnel it gives a clear and visual method of understanding how well a campaign is going." ### Gallery tab Ease of use: 4.8 out of 5 (156 reviews) #### Related review snippet Reviewer: Janet W. Reviewer details: Health, Wellness and Fitness, 51-200 employees Published: July 23, 2026 > "Love the workflow of the email notification process, they send out seamlessly and have a lot of good reports to track the progress of everything." ### Integrations tab Referral Factory connects with 19+ software tools. [See all integrations](https://www.capterra.com/p/218230/Referral-Factory/#integrations) #### Most popular integrations - Google Analytics 360: 4.7 rating - HubSpot Marketing Hub: 4.7 rating - HubSpot CRM: 4.9 rating - Zapier: 5.0 rating - Pipedrive: 5.0 rating - Intercom: 4.5 rating #### Integrations-related review snippet Reviewer: Molly M. Reviewer details: Renewables & Environment, 51-200 employees Published: November 5, 2024 > "The integration with HubSpot is very easy to set up and does exactly what we need to it in terms of tracking and automatically syncing to update properties." --- ## Grin Rating: 4.7 out of 5 (147 reviews) Profile: [Grin](https://www.capterra.com/p/173654/GRIN/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? GRIN is the only all-in-one creator management platform built for brands ready to scale their influencer programs & see results. #### Rating breakdown - Ease of Use: 4.5 out of 5 - Customer Service: 4.8 out of 5 - Features: 4.6 out of 5 - Value for Money: 4.5 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: $999.00 Pricing details: Other, Per Month Free trial: No Free demo: No ### Features tab #### Highest rated features - Influencer Relationship Management: 4.6 rating - Campaign Management: 4.7 rating - Content Management: 4.5 rating - Faceted Search/Filter: 4.5 rating #### Lowest rated features - Influencer Discovery: 4.0 rating - Social Media Monitoring: 4.2 rating - Influencer Tracking: 4.4 rating - Payment Tracking: 4.4 rating #### Feature-related review snippet Reviewer: Mallory W. Reviewer details: Consumer Goods, 1-10 employees Published: January 12, 2021 > "GRIN has allowed us to go from 15 different Google Forms and spreadsheets to having everything we need in one, intuitive interface." ### Gallery tab Ease of use: 4.5 out of 5 (147 reviews) #### Related review snippet Reviewer: Gabriel D. Reviewer details: Information Services, 501-1,000 employees Published: May 15, 2024 > "Integrates excellently well with other tools expanding opportunities for application." ### Integrations tab Grin connects with 14+ software tools. [See all integrations](https://www.capterra.com/p/173654/GRIN/#integrations) #### Most popular integrations - Google Drive: 4.8 rating - PayPal: 4.6 rating - Slack: 5.0 rating - Microsoft 365: 4.6 rating - Gmail: 5.0 rating - Shopify: 4.4 rating #### Integrations-related review snippet Reviewer: Gabriel D. Reviewer details: Information Services, 501-1,000 employees Published: May 15, 2024 > "Integrates excellently well with other tools expanding opportunities for application." --- ## BuzzSumo Rating: 4.5 out of 5 (146 reviews) Profile: [BuzzSumo](https://www.capterra.com/p/177181/BuzzSumo/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Find influencers in any topic area. Review the content they share and amplify. The world's most-loved content marketing software. #### Rating breakdown - Ease of Use: 4.4 out of 5 - Customer Service: 4.4 out of 5 - Features: 4.4 out of 5 - Value for Money: 4.1 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: $199.00 Pricing details: Flat Rate, Per Month Free trial: Yes Free demo: No ### Features tab #### Highest rated features - Influencer Discovery: 5.0 rating - Influencer Tracking: 5.0 rating - Social Media Integration: 5.0 rating - Content Management: 5.0 rating #### Lowest rated features - Faceted Search/Filter: 4.7 rating - Keyword Tracking: 5.0 rating - Data Import/Export: 5.0 rating - Social Promotion: 5.0 rating ### Gallery tab Ease of use: 4.4 out of 5 (146 reviews) #### Related review snippet Reviewer: Salim K. Reviewer details: Information Technology and Services, 1-10 employees Published: September 19, 2022 > "With its powerful keyword discovery, tracking competitor activity, and measurement tools, you can quickly grow your brand and reach new heights" ### Integrations tab BuzzSumo connects with 1+ software tools. [See all integrations](https://www.capterra.com/p/177181/BuzzSumo/#integrations) #### Most popular integrations - Slack: 4.7 rating --- ## Trackdesk Rating: 4.8 out of 5 (140 reviews) Profile: [Trackdesk](https://www.capterra.com/p/268100/Trackdesk/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Trackdesk is affiliate management software for scaling affiliate, referral, and partner programs. #### Rating breakdown - Ease of Use: 4.7 out of 5 - Customer Service: 4.6 out of 5 - Features: 4.6 out of 5 - Value for Money: 4.7 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: $249.00 Pricing details: Flat Rate, Per Month Free trial: Yes Free demo: No ### Features tab #### Highest rated features - Campaign Analytics: 5.0 rating - Influencer Tracking: 5.0 rating - Activity Dashboard: 5.0 rating - Campaign Management: 5.0 rating #### Lowest rated features - Influencer Relationship Management: 5.0 rating - Multi-Channel Marketing: 5.0 rating - Payment Tracking: 5.0 rating #### Feature-related review snippet Reviewer: Shah A. Reviewer details: Information Services, 11-50 employees Published: January 29, 2026 > "The interface is clear, well-organized, and you don’t need to be a tech expert to set things up or run campaigns." ### Gallery tab Ease of use: 4.7 out of 5 (140 reviews) #### Related review snippet Reviewer: Sivan M. Reviewer details: Computer & Network Security, 11-50 employees Published: September 30, 2025 > "We were able to launch multiple campaigns quickly, automate payout flows, and hook it all into our existing marketing stack without needing dev help." ### Integrations tab Trackdesk connects with 21+ software tools. [See all integrations](https://www.capterra.com/p/268100/Trackdesk/#integrations) #### Most popular integrations - PayPal: 5.0 rating - Slack: 4.7 rating - Gmail: 4.8 rating - Wix: 4.4 rating - Shopify: 5.0 rating - Squarespace: 4.6 rating #### Integrations-related review snippet Reviewer: Liz S. Reviewer details: Computer Software, 11-50 employees Published: April 10, 2026 > "You can build pretty technical integrations." --- ## Lyfpit Rating: 4.6 out of 5 (138 reviews) Profile: [Lyfpit](https://www.capterra.com/p/228116/Lyfpit/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Lyfpit is the social media marketing automation and growth hacking platform created by marketers #### Rating breakdown - Ease of Use: 4.7 out of 5 - Customer Service: 4.6 out of 5 - Features: 4.6 out of 5 - Value for Money: 4.6 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: $9.00 Pricing details: Flat Rate, Per Month Free trial: Yes Free demo: No ### Features tab #### Highest rated features - Content Management: 4.6 rating - Social Media Monitoring: 4.6 rating - Campaign Analytics: 4.7 rating - Influencer Tracking: 4.2 rating #### Lowest rated features - Activity Dashboard: 4.0 rating - Multi-Channel Marketing: 4.0 rating - Social Media Integration: 4.8 rating - Communication Management: 4.9 rating #### Feature-related review snippet Reviewer: BOUKERROU R. Reviewer details: Oil & Energy, 10,001+ employees Published: March 24, 2025 > "There is an integrated image editor, for making quick changes and improvements on visuals without having to go to a different interface." ### Gallery tab Ease of use: 4.7 out of 5 (138 reviews) #### Related review snippet Reviewer: Hassan M. Reviewer details: Hospital & Health Care, 501-1,000 employees Published: March 24, 2025 > "I could easily make complex strategizing for delivery of the content with the help of arguments to different categories of people and to different platforms." ### Integrations tab Lyfpit connects with 10+ software tools. [See all integrations](https://www.capterra.com/p/228116/Lyfpit/#integrations) #### Most popular integrations - Google Docs: 4.7 rating - Dropbox: 4.5 rating - Canva: 4.5 rating - OneDrive: 4.5 rating - Grammarly Business: 4.7 rating - Instagram: 4.4 rating #### Integrations-related review snippet Reviewer: Verified Reviewer Reviewer details: Information Services, 10,001+ employees Published: November 22, 2022 > "Provides good integration options with apps" --- ## Later Influence Rating: 4.6 out of 5 (135 reviews) Profile: [Later Influence](https://www.capterra.com/p/186912/Mavrck/) Visible tabs: Overview, Features, Gallery ### Overview tab #### What is this product about? Later is the world’s most intelligent influencer marketing company, giving brands the confidence to create unforgettable campaigns. #### Rating breakdown - Ease of Use: 4.6 out of 5 - Customer Service: 4.8 out of 5 - Features: 4.4 out of 5 - Value for Money: 4.5 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: Not available Pricing details: Per Feature Free trial: No Free demo: No ### Features tab #### Highest rated features - Campaign Management: 4.7 rating - Influencer Relationship Management: 4.5 rating - Influencer Tracking: 4.4 rating - Content Management: 4.4 rating #### Lowest rated features - Influencer Discovery: 4.2 rating - Performance Metrics: 4.0 rating - ROI Tracking: 4.3 rating - Engagement Tracking: 4.2 rating #### Feature-related review snippet Reviewer: Verified Reviewer Reviewer details: Food & Beverages, 501-1,000 employees Published: August 19, 2022 > "Even though the Mavrck reps do help with staying track, the software has a legible interface making it easy to track campaigns and influencers." ### Gallery tab Ease of use: 4.6 out of 5 (135 reviews) #### Related review snippet Reviewer: Michael G. Reviewer details: Marketing and Advertising, 51-200 employees Published: August 4, 2022 > "The ability to manage every step of our influencer campaigns from ambassador discovery all the way through content approval and payment has saved so much time and headache for myself and my team." --- ## Julius Rating: 4.5 out of 5 (107 reviews) Profile: [Julius](https://www.capterra.com/p/175488/Julius/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Julius is an influencer marketing software solution, offering influencer search and discovery, campaign management, & robust reporting. #### Rating breakdown - Ease of Use: 4.6 out of 5 - Customer Service: 4.8 out of 5 - Features: 4.2 out of 5 - Value for Money: 4.3 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: $24000.00 Free trial: Yes Free demo: No ### Features tab #### Highest rated features - Influencer Discovery: 4.3 rating - Influencer Tracking: 4.6 rating - Campaign Management: 4.4 rating - Faceted Search/Filter: 4.4 rating #### Lowest rated features - Influencer Relationship Management: 4.0 rating - Campaign Analytics: 4.3 rating - ROI Tracking: 4.3 rating - Social Media Monitoring: 4.4 rating #### Feature-related review snippet Reviewer: Amanda R. Reviewer details: Public Relations and Communications, 11-50 employees Published: August 16, 2023 > "I love that I'm able to find influencers very seamlessly that cater to similar targets and demographics. When sourcing influencers for my agency's relatively niche campaigns, Julius saves me so much time because I'm able to find and vet creators quickly." ### Gallery tab Ease of use: 4.6 out of 5 (107 reviews) #### Related review snippet Reviewer: Janis M. Reviewer details: E-Learning, Self-employed Published: August 6, 2024 > "It saves a lot of time, especially when searching for specific niches like fitness and cooking creators." ### Integrations tab Julius connects with 3+ software tools. [See all integrations](https://www.capterra.com/p/175488/Julius/#integrations) #### Most popular integrations - Instagram: 4.7 rating - Meta for Business: 4.4 rating - Twitter/X: 4.5 rating #### Integrations-related review snippet Reviewer: Veronica B. Reviewer details: Sports, 1,001-5,000 employees Published: August 14, 2023 > "Integration into our standing business practice was seamless." --- ## Meltwater Rating: 4.0 out of 5 (96 reviews) Profile: [Meltwater](https://www.capterra.com/p/123153/Meltwater/) Visible tabs: Overview, Features, Gallery ### Overview tab #### What is this product about? With Meltwater's influencer marketing platform, filter profiles by location / category & measure campaign impact, all in one place. #### Rating breakdown - Ease of Use: 4.0 out of 5 - Customer Service: 3.7 out of 5 - Features: 4.0 out of 5 - Value for Money: 3.4 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: Not available Free trial: Yes Free demo: No ### Features tab #### Most popular features - Influencer Discovery: Available - Campaign Management: Available - Influencer Tracking: Available - ROI Tracking: Available - Influencer Relationship Management: Available - Campaign Analytics: Available - Content Management: Available - Faceted Search/Filter: Not available - Payment Tracking: Not available - Social Media Monitoring: Available - CRM: Not available - AI Copilot: Not available #### Feature-related review snippet Reviewer: Marina C. Reviewer details: Internet, 1-10 employees Published: July 31, 2023 > "My experience has been very good, this platform is very detailed and precise, and its control panel is very complete and easy to use." ### Gallery tab Ease of use: 4.0 out of 5 (96 reviews) #### Related review snippet Reviewer: Karly A. Reviewer details: Automotive, 51-200 employees Published: November 22, 2024 > "The social listening / social media analysis tool was helpful (before we switched products)!" --- ## Buyapowa Rating: 4.6 out of 5 (84 reviews) Profile: [Buyapowa](https://www.capterra.com/p/153180/Buyapowa/) Visible tabs: Overview, Features, Gallery ### Overview tab #### What is this product about? Powering advocacy and acquisition for global enterprise brands in complex industries. #### Rating breakdown - Ease of Use: 4.7 out of 5 - Customer Service: 4.9 out of 5 - Features: 4.4 out of 5 - Value for Money: 4.5 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: Not available Pricing details: Per Month Free trial: No Free demo: No ### Features tab #### Highest rated features - Campaign Management: 5.0 rating - Content Management: 4.0 rating - ROI Tracking: 4.0 rating - Payment Tracking: 2.0 rating #### Lowest rated features - Rewards Management: 1.0 rating #### Feature-related review snippet Reviewer: Olivia B. Reviewer details: Financial Services, 501-1,000 employees Published: March 16, 2026 > "The platform offers great flexibility to design campaigns that reflect your brand, with customisable visuals, messaging, and email templates for different audiences." ### Gallery tab Ease of use: 4.7 out of 5 (84 reviews) #### Related review snippet Reviewer: Olivia B. Reviewer details: Financial Services, 501-1,000 employees Published: March 16, 2026 > "The platform offers great flexibility to design campaigns that reflect your brand, with customisable visuals, messaging, and email templates for different audiences." --- ## Affise Rating: 4.6 out of 5 (84 reviews) Profile: [Affise](https://www.capterra.com/p/164591/Affise/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Affise is an affiliate marketing and mobile attribution platform to manage, attribute, and scale marketing for web and mobile. #### Rating breakdown - Ease of Use: 4.6 out of 5 - Customer Service: 4.6 out of 5 - Features: 4.4 out of 5 - Value for Money: 4.5 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: $500.00 Pricing details: Flat Rate, Per Month Free trial: Yes Free demo: No ### Features tab #### Highest rated features - Campaign Analytics: 4.0 rating - Performance Metrics: 4.0 rating - ROI Tracking: 4.0 rating #### Feature-related review snippet Reviewer: Ralph E. Reviewer details: Information Technology and Services, 1-10 employees Published: October 28, 2021 > "You can tell because the interface is very simple, straightforward, and not so big on aesthetics, although the UX is good." ### Gallery tab Ease of use: 4.6 out of 5 (84 reviews) #### Related review snippet Reviewer: Harshad N. Reviewer details: Marketing and Advertising, 51-200 employees Published: February 28, 2023 > "It helps us understand the stats easily by providing multiple tabs such as advertiser, affiliate, offer, daily, weekly, hourly level." ### Integrations tab Affise connects with 8+ software tools. [See all integrations](https://www.capterra.com/p/164591/Affise/#integrations) #### Most popular integrations - HubSpot CRM: 4.5 rating - Google Ads: 4.4 rating - Tipalti: 4.5 rating - AppsFlyer: 4.5 rating - Taboola: 4.5 rating - Alibaba Cloud: 4.3 rating #### Integrations-related review snippet Reviewer: Andrii C. Reviewer details: Marketing and Advertising, 11-50 employees Published: August 4, 2021 > "Data representation, necessary actions are quickly accessible, a wide range of API integrations" --- ## Trend Rating: 4.6 out of 5 (77 reviews) Profile: [Trend](https://www.capterra.com/p/186072/Yuema/) Visible tabs: Overview, Features, Gallery ### Overview tab #### What is this product about? Trend is the marketplace to source custom branded content from creators across the US. Content when you need it, how you want it. #### Rating breakdown - Ease of Use: 4.8 out of 5 - Customer Service: 4.8 out of 5 - Features: 4.7 out of 5 - Value for Money: 4.5 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: $100.00 Pricing details: Flat Rate, One Time Free trial: Yes Free demo: No ### Features tab #### Highest rated features - Campaign Analytics: 5.0 rating - Campaign Management: 5.0 rating - Campaign Planning: 5.0 rating - Content Management: 5.0 rating #### Lowest rated features - Influencer Relationship Management: 2.0 rating - ROI Tracking: 5.0 rating #### Feature-related review snippet Reviewer: Mohamed H. Reviewer details: Construction, 1,001-5,000 employees Published: December 6, 2022 > "The software is intuitive and easy to use, and it has been designed with the user in mind." ### Gallery tab Ease of use: 4.8 out of 5 (77 reviews) #### Related review snippet Reviewer: Mohamed H. Reviewer details: Construction, 1,001-5,000 employees Published: December 6, 2022 > "The software is also incredibly efficient, allowing users to access the features they need quickly and effortlessly." --- ## Heepsy Rating: 4.5 out of 5 (72 reviews) Profile: [Heepsy](https://www.capterra.com/p/202552/Heepsy/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? SaaS solution that helps businesses find and analyze influencers by category, location, followers, engagement, and audience details. #### Rating breakdown - Ease of Use: 4.7 out of 5 - Customer Service: 4.5 out of 5 - Features: 4.5 out of 5 - Value for Money: 4.5 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: €69.00 Pricing details: Flat Rate, Per Month Free trial: Yes Free demo: No ### Features tab #### Highest rated features - Campaign Management: 4.6 rating - Influencer Discovery: 4.5 rating - Faceted Search/Filter: 4.5 rating - Influencer Relationship Management: 4.5 rating #### Lowest rated features - Campaign Analytics: 4.4 rating - Influencer Tracking: 4.4 rating - Payment Tracking: 4.3 rating - CRM: 4.4 rating #### Feature-related review snippet Reviewer: Stanislav G. Reviewer details: Marketing and Advertising, 11-50 employees Published: May 18, 2023 > "The interface is clean and simple and the software is easy to use." ### Gallery tab Ease of use: 4.7 out of 5 (72 reviews) #### Related review snippet Reviewer: Jan M. Reviewer details: Cosmetics, 1-10 employees Published: November 4, 2024 > "Any company that has this type of policy is interested in $ before genuinely serving customers with a great service." ### Integrations tab Heepsy connects with 1+ software tools. [See all integrations](https://www.capterra.com/p/202552/Heepsy/#integrations) #### Most popular integrations - Shopify: 4.5 rating --- ## Tapfiliate Rating: 4.5 out of 5 (66 reviews) Profile: [Tapfiliate](https://www.capterra.com/p/145773/Tapfiliate/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Easy-to-use Influencer tracking software. Set up in 30 minutes, no success fee, and no % taken from your sales. #### Rating breakdown - Ease of Use: 4.4 out of 5 - Customer Service: 4.4 out of 5 - Features: 4.3 out of 5 - Value for Money: 4.4 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: $74.00 Pricing details: Flat Rate, Per Month Free trial: Yes Free demo: No ### Features tab #### Highest rated features - Campaign Management: 4.0 rating - Conversion Tracking: 4.0 rating - Performance Metrics: 4.0 rating - Reporting & Statistics: 4.0 rating #### Lowest rated features - Rewards Management: 4.0 rating #### Feature-related review snippet Reviewer: Mike Y. Reviewer details: Health, Wellness and Fitness, 1-10 employees Published: March 15, 2021 > "It delivers the data and accuracy you need to really build your business." ### Gallery tab Ease of use: 4.4 out of 5 (66 reviews) #### Related review snippet Reviewer: Verified Reviewer Reviewer details: Construction, 51-200 employees Published: October 26, 2023 > "You can link several affiliate program commissions to a specific contact using this useful tool for creating your affiliate programs." ### Integrations tab Tapfiliate connects with 33+ software tools. [See all integrations](https://www.capterra.com/p/145773/Tapfiliate/#integrations) #### Most popular integrations - PayPal: 4.6 rating - Wix: 4.4 rating - Evernote Teams: 4.4 rating - Shopify: 4.5 rating - Stripe: 5.0 rating - NetSuite: 4.2 rating #### Integrations-related review snippet Reviewer: Linda B. Reviewer details: Health, Wellness and Fitness, 1-10 employees Published: April 26, 2021 > "Seemed easy to integrate until I started having to change my DNS setups. But chatting helped me two walk through the changes needed." --- ## NinjaOutreach Rating: 3.7 out of 5 (64 reviews) Profile: [NinjaOutreach](https://www.capterra.com/p/171403/NinjaOutreach/) Visible tabs: Overview, Features, Gallery ### Overview tab #### What is this product about? Influencer marketing and blogger outreach software designed to help create effective campaigns. #### Rating breakdown - Ease of Use: 3.6 out of 5 - Customer Service: 3.5 out of 5 - Features: 3.6 out of 5 - Value for Money: 3.5 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: $389.00 Pricing details: Flat Rate, Per Month Free trial: Yes Free demo: No ### Features tab #### Highest rated features - Campaign Management: 2.3 rating - Contact Management: 1.0 rating ### Gallery tab Ease of use: 3.6 out of 5 (64 reviews) #### Related review snippet Reviewer: foster S. Reviewer details: Accounting, 1-10 employees Published: December 15, 2021 > "Ninjaoutreach is a great resource for finding influencer marketers to promote my engaging content." --- ## Refersion Rating: 4.2 out of 5 (56 reviews) Profile: [Refersion](https://www.capterra.com/p/145991/Refersion/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Refersion is a leading affiliate marketing platform that helps brands manage, track, and grow their affiliate programs. #### Rating breakdown - Ease of Use: 4.1 out of 5 - Customer Service: 4.2 out of 5 - Features: 3.9 out of 5 - Value for Money: 4.1 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: $99.00 Pricing details: Flat Rate, Per Month Free trial: Yes Free demo: No ### Features tab #### Most popular features - Influencer Discovery: Not available - Campaign Management: Available - Influencer Tracking: Not available - ROI Tracking: Available - Influencer Relationship Management: Not available - Campaign Analytics: Not available - Content Management: Not available - Faceted Search/Filter: Not available - Payment Tracking: Not available - Social Media Monitoring: Not available - CRM: Not available - AI Copilot: Not available ### Gallery tab Ease of use: 4.1 out of 5 (56 reviews) #### Related review snippet Reviewer: Samuel P. Reviewer details: Retail, 11-50 employees Published: April 24, 2024 > "Refersion does only one thing really well; affiliate relationship management." ### Integrations tab Refersion connects with 12+ software tools. [See all integrations](https://www.capterra.com/p/145991/Refersion/#integrations) #### Most popular integrations - PayPal: 4.6 rating - Mailchimp: 4.0 rating - Google Analytics 360: 4.7 rating - Shopify: 5.0 rating - Stripe: 4.6 rating - WooCommerce: 4.5 rating #### Integrations-related review snippet Reviewer: Chase S. Reviewer details: Retail, 11-50 employees Published: August 20, 2020 > "This system integrates directly with our shopify checkout process." --- ## Lumanu Rating: 4.6 out of 5 (52 reviews) Profile: [Lumanu](https://www.capterra.com/p/184712/Lumanu/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Lumanu was built specifically for the unique needs and workflow of busy marketing teams that work with influencers and freelancers. #### Rating breakdown - Ease of Use: 4.5 out of 5 - Customer Service: 4.8 out of 5 - Features: 4.3 out of 5 - Value for Money: 4.5 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: $99.00 Pricing details: Usage Based, Per Month Free trial: No Free demo: No ### Features tab #### Highest rated features - Payment Tracking: 4.8 rating - Influencer Relationship Management: 4.4 rating - Content Management: 4.2 rating - Social Media Monitoring: 3.8 rating ### Gallery tab Ease of use: 4.5 out of 5 (52 reviews) #### Related review snippet Reviewer: Emma W. Reviewer details: Internet, 51-200 employees Published: September 23, 2022 > "Now, we use Lumanu to simplify the payment and invoicing process for the influencers and creators that we work with, our influencer team, and our finance team!" ### Integrations tab Lumanu connects with 7+ software tools. [See all integrations](https://www.capterra.com/p/184712/Lumanu/#integrations) #### Most popular integrations - Asana: 4.5 rating - Google Sheets: 4.7 rating - Zapier: 4.7 rating - Airtable: 4.6 rating - BILL Accounts Payable & Receivable: 4.1 rating - Grin: 3.0 rating - Later Influence: 4.6 rating --- ## inBeat Rating: 5.0 out of 5 (51 reviews) Profile: [inBeat](https://www.capterra.com/p/200982/inBeat/) Visible tabs: Overview, Features, Gallery ### Overview tab #### What is this product about? TikTok & Instagram Influencer Database #### Rating breakdown - Ease of Use: 4.9 out of 5 - Customer Service: 4.9 out of 5 - Features: 4.9 out of 5 - Value for Money: 5.0 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: $35.00 Pricing details: Flat Rate, Per Month Free trial: Yes Free demo: No ### Features tab #### Highest rated features - Campaign Management: 5.0 rating - Influencer Discovery: 4.9 rating - Engagement Tracking: 5.0 rating - Performance Metrics: 4.9 rating #### Lowest rated features - Contact Database: 4.8 rating - Campaign Analytics: 4.9 rating - Search/Filter: 4.9 rating - Activity Dashboard: 5.0 rating ### Gallery tab Ease of use: 4.9 out of 5 (51 reviews) #### Related review snippet Reviewer: Alyssia F. Reviewer details: Online Media, Self-employed Published: November 20, 2023 > "I love the ease of the platform and that they connect with me seamlessly through email about opportunities which is simpler than other platforms which become confusing and difficult." --- ## Circlewise Rating: 4.8 out of 5 (49 reviews) Profile: [Circlewise](https://www.capterra.com/p/169520/Circlewise/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? The leading Partnership Management Software for building, scaling, and managing in-house affiliate programs #### Rating breakdown - Ease of Use: 4.7 out of 5 - Customer Service: 5.0 out of 5 - Features: 4.7 out of 5 - Value for Money: 4.9 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: €375.00 Pricing details: Per Feature, Per Month Free trial: Yes Free demo: No ### Features tab #### Most popular features - Influencer Discovery: Available - Campaign Management: Available - Influencer Tracking: Available - ROI Tracking: Available - Influencer Relationship Management: Not available - Campaign Analytics: Available - Content Management: Not available - Faceted Search/Filter: Not available - Payment Tracking: Available - Social Media Monitoring: Not available - CRM: Not available - AI Copilot: Not available ### Gallery tab Ease of use: 4.7 out of 5 (49 reviews) ### Integrations tab Circlewise connects with 3+ software tools. [See all integrations](https://www.capterra.com/p/169520/Circlewise/#integrations) #### Most popular integrations - AppsFlyer: 4.5 rating - Singular: 4.6 rating - Adjust: 4.2 rating --- ## #paid Rating: 4.7 out of 5 (49 reviews) Profile: [#paid](https://www.capterra.com/p/232104/Hashtag-Paid/) Visible tabs: Overview, Features, Gallery ### Overview tab #### What is this product about? hashtag paid helps brands launch creator marketing campaigns, fast and easy. #### Rating breakdown - Ease of Use: 4.5 out of 5 - Customer Service: 4.4 out of 5 - Features: 4.3 out of 5 - Value for Money: 4.3 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: $449.00 Pricing details: Per Feature, Per Month Free trial: No Free demo: No ### Features tab #### Highest rated features - Campaign Management: 4.3 rating - Influencer Discovery: 4.3 rating - ROI Tracking: 4.4 rating - Influencer Relationship Management: 4.3 rating #### Lowest rated features - Content Management: 4.1 rating - Campaign Analytics: 4.2 rating - Influencer Tracking: 4.3 rating - Social Media Integration: 4.2 rating #### Feature-related review snippet Reviewer: Iulian B. Reviewer details: Writing and Editing, 1-10 employees Published: July 3, 2026 > "The interface is clean and user-friendly" ### Gallery tab Ease of use: 4.5 out of 5 (49 reviews) #### Related review snippet Reviewer: Naman K. Reviewer details: Information Technology and Services, 501-1,000 employees Published: May 19, 2026 > "It makes collaboration more organized and efficient, especially for managing multiple campaigns, and the analytics help measure results clearly. While there can be a learning curve and some limitations in flexibility, it’s generally a reliable tool for running creator partnerships at scale and improving campaign outcomes." --- Page 1 of 5 ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Filter (219) Products: Sort By: Featured Partners * * * Plan Type Free Trial Popular 85% of professionals opt for a 30-day trial before the software purchase Other subsciption plans: Free Version Monthly Subscription Annual Subscription One-Time License Key Features All key features Popular We have selected the most important and critical features as defined by Capterra user reviews AI Copilot Campaign Analytics Campaign Management Content Management CRM Faceted Search/Filter Generative AI Influencer Discovery Influencer Relationship Management Influencer Tracking Payment Tracking ROI Tracking Social Media Monitoring Deployment Cloud, SaaS, Web-Based Desktop Mac Desktop Windows Desktop Linux On-Premise Windows On-Premise Linux Desktop Chromebook Mobile Android Mobile iPhone Mobile iPad Related Software Category: [Social Media Marketing Software](https://www.capterra.com/social-media-marketing-software/)[Social Media Monitoring Software](https://www.capterra.com/social-media-monitoring-software/)[Review Management Software](https://www.capterra.com/review-management-software/)[Reputation Management Software](https://www.capterra.com/reputation-management-software/)[Social Media Analytics Tools Software](https://www.capterra.com/social-media-analytics-tools-software/)[Public Relations Software](https://www.capterra.com/public-relations-software/)[Social Listening Tools Software](https://www.capterra.com/social-listening-tools-software/)[Customer Loyalty Software](https://www.capterra.com/customer-loyalty-software/) Table of Contents - [The benefits of influencer marketing software](#the-benefits-of-influencer-marketing-software) - [Typical features of influencer marketing software](#typical-features-of-influencer-marketing-software) - [The cost of influencer marketing software](#the-cost-of-influencer-marketing-software) - [Considerations when purchasing influencer marketing software](#considerations-when-purchasing-influencer-marketing-software) - [Relevant influencer marketing software trends](#relevant-influencer-marketing-software-trends) ## The benefits of influencer marketing software The following are some of the most significant benefits of using influencer marketing platforms: - **Time-efficient:** Influencer marketing platforms streamline all influencer marketing tasks, from discovering the right influencer for your brand to launching and managing campaigns. - **Discover right influencers:** The software acts as an influencer marketplace to help marketing managers discover mega, macro, or micro-influencers, based on the brand strategy, business goals, and budget. Some tools also use AI to analyze your audience and recommend the most suitable influencers. - **Create and manage multiple campaigns:** An influencer marketing platform enables you to create a well-designed marketing campaign with a suitable influencer. The software lets you track the progress of your campaigns and stay aligned with your budget. - **Analyze influencer campaign performance:** An influencer marketing tool works around key performance indicators (KPIs) to help you track influencer campaigns, analyze individual influencer performance, and identify influencers with the most engagement. It helps create customizable reports with easy-to-follow data insights and full campaign transparency. - **Collect data-driven insights:** The software collects data to assess and predict consumer behavior. This data can help businesses measure their performance and enhance future marketing campaigns. - **Manages influencer content:** Most influencer marketing software platforms have a comprehensive dashboard that enables you to manage ad campaigns, hashtags, tags, and creatives. It collects content from content creators and lets you edit, analyze, give feedback, approve, and/or reject as per your business goals. You can also upload guidelines and campaign information on the dashboard to be referred by your influencers. * * * ## Typical features of influencer marketing software Here are some of the most common features of influencer marketing software: - **Analytics/Return on investment tracking:** Track the ROI for investments, views, engagement, and reach, among other metrics, to analyze the actual impact of an influencer marketing campaign. - **Campaign management:** Plan, execute, track, and analyze marketing campaigns across channels, including email, social media, surveys, giveaways, and print material. - **Campaign analytics:** Monitor campaign performances to locate top-performing posts and influencers for comparative analysis. Get insights on total clicks and views, CTR (click through rate), ROI, and media value. - **Influencer discovery:** Provide tools to search for and vet relevant influencers based on specific characteristics, target audience, performance metrics, demographics, ratings, post frequency, and engagement within an influencer network, search engine, database, or across social networks. - **CRM:** Create a network of influencers, track interactions, and store influencer details to help with future collaborations. - **Influencer relationship management:** Manage contact details and relationships with influencer CRMs and communication tools such as in-app messaging and chat. Automate administrative tasks such as messaging, negotiating, contract signing, and payments. - **Social media monitoring:** Identify and determine influencer performance on various social media platforms by tracking key indicators such as engagement, reach, volume, and ROI. - **Payment tracking:** Check sent and received payments, influencer commissions, and tax compliance. Analyze your payment history to determine ROI. - **Content management:** Create, store, and update influencer content around your business objectives. Approve drafts, give feedback, and collaborate with stakeholders to ensure brand consistency. * * * ## The cost of influencer marketing software Most products in the market are priced on a “per user per month” basis and can be divided into three pricing tiers based on their starting price. **Price ranges\*:** - $1 - $16 - $16 - $60 - $60+ _\*The pricing included is for the entry-level/lowest-priced offering found on vendor websites on December 31, 2021. These ranges correspond to the 25th, 75th, and 100th percentiles of pricing information gathered from vendor websites of sample products._ The above list summarizes pricing for the base plans of most products. An enterprise or premium product that is priced higher may include additional features such as advanced community analytics, data exports, tweet analytics, and advanced audience demographic. * * * ## Considerations when purchasing influencer marketing software Here are a few considerations you should keep in mind before picking the best influencer marketing platform for your business: - **Business goals and objectives:** The influencer marketing software platform you choose should support your brand and marketing campaign strategy. Therefore, you should analyze and determine the prime metrics for your business goals and objectives. - **Influencer sorting and scoring:** Consider if your chosen software can sort potential influencers that best serve your business objectives. It should also be able to score influencers according to their campaign performance. - **Campaign management tools:** Running and tracking different marketing campaigns can be daunting. You will need a tool that makes it easy to design a marketing campaign strategy, maintain campaign records, and segment influencers according to their niches. - **Real-time campaign analysis:** The software you choose should help you track your campaigns using key metrics such as likes, comments, and shares, and measure ROI. It should also enable businesses to monitor individual influencer performance. - **Content library:** Consider a tool that has a creator content library. This feature enables you to check that your influencers are posting as agreed. You can also use a content library to reuse high-performing content for paid advertisements. - **Automation:** Campaign automation features enable businesses to automatically run campaigns on multiple channels. If your business runs bulk influencer marketing campaigns, consider this automation functionality while purchasing an influencer marketing tool. * * * ## Relevant influencer marketing software trends - **AI integrated influencer marketing tools:** Using machine learning and artificial intelligence (AI), businesses can get [insights into influencer data with their analytical report](https://yourstory.com/2021/04/technology-changing-influencer-marketing/amp), including their influencer profile, location, followers count, engagement, reach, and social media goodwill. AI helps in managing campaigns from start to finish without any manual work. Some businesses have already adopted campaign response prediction platforms, enabling virtual content publishing platforms to function independently. - **Growth of specialized micro-influencers:** After the pandemic, micro-influencers' (those with 1000 to 100,000 followers) engagement rates have [risen by an average of 130%](https://medium.com/cornertechandmarketing/the-rise-of-micro-influencer-marketing-5a087da4e15b). Such influencers have a smaller audience than mega and macro influencers', but they create specialized content targeted to a certain niche or market. Marketers who work with micro-influencers have seen better ROI. * * * **Sources** Products evaluated for the pricing calculation were taken from [Capterra’s directory for influencer marketing software](https://www.capterra.com/influencer-marketing-software/). The pricing ranges exclude freemium versions of the products. The features highlighted were identified based on their relevance and the percentage of products in Capterra’s software directory that offer them. 1\. [How technology is changing influencer marketing](https://yourstory.com/2021/04/technology-changing-influencer-marketing/) (Date accessed: Dec. 31, 2021) 2\. [The rise of micro-influencer marketing](https://medium.com/cornertechandmarketing/the-rise-of-micro-influencer-marketing-5a087da4e15b) (Date accessed: Dec. 31, 2021)