Pardot vs Lead generation software

Starting Price


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Best For

If your organization uses online marketing for lead generation, you are probably a good candidate for marketing automation!

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4.1 / 5
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4.2 / 5
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Ideal number of Users

1 - 1000+

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Ease of Use

3.8 / 5

  • "Really Nice thing to work on It was intuitive, useful, efficient. It helped me improve our operations significantly."

  • "Great Martech tool blending robust functionality and ease of use."

3.8 / 5

  • "It's intuitive, easy to navigate, and the release/feature updates are generally exciting and impactful."

  • "My company uses Marketo on a regular basis for marketing automation. The platform has ease of use and good templates for email and landing pages."

Customer Support

3.9 / 5

  • "Support is structured intelligently, with technical support provided separately from business-best-practices and strategic support."

  • "The customer service if I have a problem is wonderful--they follow up quickly and helpfully explain how to resolve issues."

3.9 / 5

  • "The Marketo community is full of great resources and you are always connected to helpful tools to help you better use the platform."

  • "Marketo has a fantastically organized product docs section, as well as an amazing active community with almost unlimited resources to consume."

Features & Functionality

3.9 / 5

  • "Its great for building forms and feeding into SFDC, but very sensitive for emailing. So far we really like it."

  • "This is great in helping us sort through customer inquires and navigating through new website users."

4.2 / 5

  • "It is a user-friendly interface which is easily understandable by you and it has a very brilliant capability of automating almost everything."

  • "The foundation of what Marketo is built on are these awesome things called Programs and Smart Campaigns."

Value for Money

3.7 / 5

  • "A great price for top-quality marketing automation services."

  • "Pardot is all you hoped the others would be but with the right price."

3.8 / 5

  • "It also helps me easily track my cost-per-lead and figure out which events are driving the most leads and helping us close the most deals."

  • "I really enjoy the speed of the Salesforce sync as we are able to create/monitor campaigns and attribute revenue almost instantly."

Product Features

  • check Contact Discovery
  • check Contact Import/Export
  • check Lead Capture
  • check Lead Database Integration
  • check Lead Nurturing
  • check Lead Scoring
  • check Lead Segmentation
  • check Pipeline Management
  • check Prospecting Tools
  • check Visitor Identification
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  • 24/7 (Live Rep)
  • Business Hours
  • Online
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  • check In Person
  • check Live Online
  • check Webinars
  • check Documentation
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Pardot vs Lead generation software


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