--- title: "Best Lead Generation Software 2026 | Capterra" description: "Find the top Lead Generation software of 2026 on Capterra. Based on millions of verified user reviews - compare and filter for whats important to you to find the best tools for your needs." source_url: "https://www.capterra.com/lead-generation-software/" page_type: "category" language: "en" --- # Best Lead Generation Software Last updated on September 11, 2026 How to find the right Lead Generation Software? Learn more from our team about Lead Generation Software pricing features and benefits in our Lead Generation Buyers Guide Verified Insights Provider data verified by our Software Research team and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) ## What is lead generation software? Researched by: [Capterra](https://www.capterra.com/resources/author/capterra/) Updated on September 11, 2026 [Lead generation software](https://www.capterra.com/lead-generation-software/) helps businesses automate lead generation activities such as contact management, lead segmentation, form customization, surveys, social media marketing, lead assignment, and post-sale follow-up.  Lead generation tools allow users to create web forms that capture leads data from sources including company websites and social media. Visitors to these pages might be required to complete a contact form to access restricted or gated information, such as pricing. These tools can also integrate with other applications such as CRM and customer service software. * * * For more information consult our [Lead Generation Buyers Guide](#buyers-guide-content) ## HubSpot Marketing Hub [4.5 (6254)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) [Capterra Shortlist](https://www.capterra.com/lead-generation-software/shortlist/) What is this product about? Over 100,000 customers in more than 120 countries use HubSpot's award-winning software to attract, engage and delight their customers. [Learn more](https://www.capterra.com/p/171840/HubSpot-Marketing/) Pros and cons based on reviews - All-in-one marketing management - Comprehensive marketing automation platform - High and complex pricing structure - Frequent glitches and reliability concerns Starting price $15.00 Per User, Per Month Free trial Highest and lowest rated features - Lead Capture4.6 - Contact Database4.6 - Email Marketing4.5 - Data Import/Export4.6 - Campaign Analytics4.1 - Drag & Drop1.0 - Lead Nurturing4.3 - Campaign Planning4.3 #### Selected review snippet J Juan B. Computer Software, 51-200 employees > "I've used it for so many years to the point where I'm so familiar with it, while also having liked its interface over most other CRM tools, that I just wish it would get a bit more robust and customizable." June 13, 2025 Ease of use 4.3 (6,254) #### Selected review snippet S Stacy S. Mechanical or Industrial Engineering, 51-200 employees > "From email marketing and social media scheduling to landing pages, forms, workflows, and campaign reporting, everything works together seamlessly." June 30, 2026 Most popular Integrations Microsoft 365 4.6 Eventbrite 4.6 Marketo Engage 4.3 Salesforce Marketing Cloud Account Engagement 4.1 Campaign Monitor by Marigold 4.5 Benchmark Email 4.3 HubSpot Marketing Hub connects with 213+ software tools[See all integrations](https://www.capterra.com/p/171840/HubSpot-Marketing/#integrations) #### Selected review snippet Y Yasmin M. Accounting, 11-50 employees > "I really appreciated how well it integrates with the CRM and other tools, which helps keep everything organized and connected." April 14, 2026 --- ## Salesforce Marketing Cloud [4.2 (531)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) What is this product about? Generate high-quality leads, increase lead and account conversion, and drive efficient growth with marketing automation. [Learn more](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) Pros and cons based on reviews - Advanced email campaign management - Comprehensive multi-channel automation suite - High cost and added expenses - Frequent email-related technical problems Starting price $25.00 Per User, Per Month Highest and lowest rated features - Lead Capture4.4 - Contact Management4.5 - Email Marketing4.6 - Engagement Tracking4.3 - Landing Pages/Web Forms3.3 - Lead Nurturing3.0 - Lead Qualification3.0 - Campaign Analytics4.0 #### Selected review snippet M Madhusudan S. Computer Software, 51-200 employees > "My marketing campaigns were set up and customised without much difficulty because to the user interface's excellent usability and intuitiveness." February 24, 2023 Ease of use 3.8 (531) #### Selected review snippet Verified Reviewer Construction, 11-50 employees > "Overall, Salesforce Marketing Cloud has been a mixed but workable experience — it delivers strong email management and template capabilities with a polished user interface, but the complexity, occasional performance hiccups, and variable customer support mean it takes time and commitment to get real value out of it." April 22, 2026 Most popular Integrations Salesforce Sales Cloud 4.6 Shopify 4.5 Meta for Business 4.4 Twitter/X 4.0 LinkedIn for Business 4.0 Adobe Workfront 4.4 Salesforce Marketing Cloud connects with 7+ software tools[See all integrations](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#integrations) #### Selected review snippet Verified Reviewer Financial Services, 1,001-5,000 employees > "The best features of SFMC is the integration with SFDC and the flexibility in creating audiences." October 17, 2023 --- ## Salesforce Starter [4.4 (226)](https://www.capterra.com/p/227088/Salesforce-Starter/reviews/) What is this product about? Easily manage all lead, opportunity, and account data on a single platform to get a complete view of your customers. [Learn more](https://www.capterra.com/p/227088/Salesforce-Starter/) Starting price $25.00 Per User, Per Month Free trial Highest and lowest rated features - Lead Management4.8 - Contact Management5.0 - Contact Database5.0 - Lead Capture5.0 - CRM5.0 - Data Import/Export5.0 - Lead Qualification5.0 #### Selected review snippet J Janet W. Health, Wellness and Fitness, 51-200 employees > "It was much more intuitive and easier to locate information." November 20, 2023 Ease of use 4.0 (226) #### Selected review snippet B Blerta K. Education Management, 1-10 employees > "The ability to have all student inquiries, follow-ups and enrollment conversation tracked all in a single location made my sales process feel more like a real process and not a collection of notes and memory." April 28, 2026 Most popular Integrations Dropbox 3.0 Docusign 4.0 Box 4.4 Zapier 4.5 ActiveCampaign 4.6 Dropbox Sign 4.7 PandaDoc 4.5 Nicereply 4.7 Salesforce Starter connects with 8+ software tools[See all integrations](https://www.capterra.com/p/227088/Salesforce-Starter/#integrations) --- Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. ## Seamless [4.5 (582)](https://www.capterra.com/p/207295/Seamless-AI/reviews/) [Capterra Shortlist](https://www.capterra.com/lead-generation-software/shortlist/) What is this product about? Real-time AI-powered Lead Generation tool. Quicken your list building, shorten your sales cycle, and increase accuracy in prospecting! [Learn more](https://www.capterra.com/p/207295/Seamless-AI/) Pros and cons based on reviews - Intuitive and accessible platform - Efficient AI-driven prospecting workflow - Inconsistent contact data accuracy - Restrictive contract and billing practices Starting price Not available Free trial Free demo #### Selected review snippet O Oliver W. Construction, 1-10 employees > "Fair pricing that doesnt try and gouge me, so I feel like I am actually getting proper value for my money." June 2, 2026 Highest and lowest rated features - Lead Capture4.4 - Search/Filter4.7 - Contact Database4.4 - Data Import/Export4.5 - Lead Segmentation4.2 - Lead Verification/Validation4.3 - Lead Management4.5 - Prospecting Tools4.5 #### Selected review snippet Verified Reviewer Information Technology and Services, 51-200 employees > "Seamless is efficient and user friendly with avvurate information and easy search features which will help improve productivity and increased volume in our listbuilding" March 13, 2026 Ease of use 4.5 (582) #### Selected review snippet J Jonathan K. Marketing and Advertising, 1-10 employees > "Overall, Seamless is a robust, reliable platform that delivers strong value for businesses looking to streamline operations, manage leads effectively, and run targeted marketing campaigns. While there’s a small learning curve and room for improvement in certain areas, it’s a tool I would recommend for teams looking to centralize their sales and marketing efforts." March 19, 2026 Most popular Integrations Zoho CRM 4.3 HubSpot Marketing Hub 4.5 HubSpot CRM 4.9 Zapier 4.7 Pipedrive 4.5 Google Chrome 4.8 Seamless connects with 17+ software tools[See all integrations](https://www.capterra.com/p/207295/Seamless-AI/#integrations) #### Selected review snippet Verified Reviewer Mechanical or Industrial Engineering, 51-200 employees > "Ability to integrate the information into an existing CRM is a definite plus. " March 24, 2026 --- ## ZoomInfo Sales [4.1 (322)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/) What is this product about? ZoomInfo Sales is the trusted go-to-market platform for businesses to find, acquire, and grow their customers. [Learn more](https://www.capterra.com/p/168264/ZoomInfo-sales/) Pros and cons based on reviews - Efficient prospecting and lead discovery - Comprehensive feature set - Inconsistent data reliability - High and inflexible pricing Starting price Not available Free trial Free demo Highest and lowest rated features - Lead Capture3.9 - Contact Database3.8 - Data Import/Export3.9 - Lead Qualification3.6 - Lead Nurturing3.1 - Pipeline Management3.4 - Lead Management3.6 - Lead Segmentation3.5 #### Selected review snippet P Peter J. Hospital & Health Care, 11-50 employees > "The user friendly design is intuitive, and it has lots of tools to help me find people I often didn't even know." December 20, 2024 Ease of use 4.3 (322) #### Selected review snippet Bill L. Information Technology and Services, 1-10 employees > "It has helped us identify new opportunities and save time building prospect lists. While we're happy with the platform, we'd like to see better coverage and more accurate contact data for Canadian businesses, as that's where we've noticed the biggest gaps." July 1, 2026 Most popular Integrations Salesforce Sales Cloud 4.6 Zoho CRM 4.3 Dynamics 365 4.0 HubSpot CRM 4.6 Pipedrive 4.5 JobDiva 4.5 ZoomInfo Sales connects with 16+ software tools[See all integrations](https://www.capterra.com/p/168264/ZoomInfo-sales/#integrations) #### Selected review snippet C Cory C. Telecommunications, 51-200 employees > "Integration with Hubspot seemed to work fine" March 25, 2022 --- ## Typeform [4.7 (979)](https://www.capterra.com/p/137289/Typeform/reviews/) [Capterra Shortlist](https://www.capterra.com/lead-generation-software/shortlist/) What is this product about? Generate and qualify leads with adaptive forms, on-brand design, smart routing, and workflows that act on responses automatically. [Learn more](https://www.capterra.com/p/137289/Typeform/) Pros and cons based on reviews - Modern and engaging form design - Intuitive and clean interface - High cost and restrictive plans - Key features locked behind paywall Starting price $39.00 Flat Rate, Per Month Free trial Free demo Highest and lowest rated features - Data Import/Export4.5 - Lead Capture4.6 - Customizable Templates4.5 - Customizable Branding5.0 - Contact Database3.5 - Email Management4.2 - Lead Segmentation4.4 - Activity Dashboard4.0 #### Selected review snippet P Patricia D. Leisure, Travel & Tourism, 1-10 employees > "The interface feels clean, modern, and very well thought out, which makes the forms much more engaging than traditional ones." April 22, 2026 Ease of use 4.6 (979) #### Selected review snippet S Sonu P. Consumer Goods, 51-200 employees > "Security and reliability are good, especially for handling business or educational data. While pricing and occasional technical issues can be drawbacks, the ease of use and quality of features make Typeform a strong choice for surveys, feedback forms, registrations, and customer interactions." June 26, 2026 Most popular Integrations Google Docs 4.8 Jira 4.4 Gmail 4.8 Google Sheets 4.6 OneDrive 4.5 Google Forms 4.7 Typeform connects with 53+ software tools[See all integrations](https://www.capterra.com/p/137289/Typeform/#integrations) #### Selected review snippet S Sam H. Education Management, 1-10 employees > "We use integrations with Meta, Google, and also Make." May 22, 2026 --- ## Visual Visitor [4.7 (21)](https://www.capterra.com/p/163298/Visual-Visitor/reviews/) What is this product about? We Make B2B Sales Easier. Helping over 2,200 Sales and Marketing Teams Sell More in Less Time. [Learn more](https://www.capterra.com/p/163298/Visual-Visitor/) Starting price $149.00 Flat Rate, Per Month Free trial Free demo Highest and lowest rated features - Reporting & Statistics4.7 - Real-Time Notifications5.0 - Data Import/Export4.5 - Lead Capture4.5 - Customer Segmentation4.0 - Pipeline Management4.5 - Conversion Tracking5.0 - Email Marketing5.0 #### Selected review snippet j john S. Marketing and Advertising, 1-10 employees > "The tool and it's user interface offers all you could ask for." April 24, 2025 Ease of use 4.7 (21) #### Selected review snippet j john S. Marketing and Advertising, 1-10 employees > "The tool and it's user interface offers all you could ask for." April 24, 2025 Most popular Integrations Trello 4.5 Brevo Marketing Platform 4.6 Zapier 4.7 Pipedrive 4.5 Constant Contact 4.3 Netskope One Platform 4.0 Salesforce Marketing Cloud Account Engagement 4.1 Freshsales 4.5 AWeber 4.4 Visual Visitor connects with 36+ software tools[See all integrations](https://www.capterra.com/p/163298/Visual-Visitor/#integrations) --- ## Kanbox [4.8 (75)](https://www.capterra.com/p/10015445/Kanbox/reviews/) What is this product about? Supercharge your Lead Generation on LinkedIn by automating your prospecting campaigns and expertly managing and nurturing your network. [Learn more](https://www.capterra.com/p/10015445/Kanbox/) Starting price €15.00 Per User, Per Month Free trial Highest and lowest rated features - Lead Management4.8 - Lead Capture4.8 - Contact Management4.7 - Data Import/Export4.7 - CRM4.4 - Search/Filter4.7 - Contact Database4.7 - Prospecting Tools4.7 #### Selected review snippet H Hajo R. Media Production, 1-10 employees > "The vastly improved LinkedIn inbox experience, with a full-screen chat interface and ability to add notes to leads directly in the chat." June 4, 2024 Ease of use 4.9 (75) #### Selected review snippet L Luis G. Marketing and Advertising, Self-employed > "Kanbox brings you everything you need to create real connections, find new prospects on LinkedIn and stay up to date with all your conversations." October 8, 2024 --- ## Zoho CRM [4.3 (6996)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) [Capterra Shortlist](https://www.capterra.com/lead-generation-software/shortlist/) What is this product about? CRM solution that helps businesses with sales force automation, process management, journey orchestration, marketing automation & more. [Learn more](https://www.capterra.com/p/155928/Zoho-CRM/) Pros and cons based on reviews - Integrated sales process automation - Centralized client relationship management - Frequent bugs and performance issues Starting price $14.00 Per User, Per Month Free trial Free demo Highest and lowest rated features - Contact Management4.6 - Contact Database4.5 - Lead Management4.6 - CRM4.7 - Data Import/Export4.1 - Lead Capture4.3 - Landing Pages/Web Forms4.0 - Prospecting Tools4.3 #### Selected review snippet Max P. Facilities Services, 10,001+ employees > "Ease of Adoption: Zoho CRM's intuitive interface, coupled with SMF360's expert guidance, made onboarding seamless." January 7, 2025 Ease of use 4.2 (6,996) #### Selected review snippet A Alexandre D. Information Technology and Services, 11-50 employees > "The best I can say is that it’s a stable and solid option for properly midsize businesses such as ours, where we need a blend of capabilities in contact administration, e-mail communications, and process automation." June 17, 2026 Most popular Integrations PayPal 4.6 Trello 4.5 Dropbox 4.5 Box 4.4 HubSpot CRM 4.5 Zoho Social 4.6 Zoho CRM connects with 68+ software tools[See all integrations](https://www.capterra.com/p/155928/Zoho-CRM/#integrations) #### Selected review snippet k khyan A. Computer Software, 1,001-5,000 employees > "Being cloud-based made it easy to access information from anywhere, and it integrated reasonably well with other business systems." July 23, 2026 --- [## Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) [4.4 (18808)](https://www.capterra.com/p/61368/Salesforce/reviews/) What is this product about? Bring together CRM apps for sales, service, marketing, commerce, AI, and more in one integrated solution. [Learn more](https://www.capterra.com/p/61368/Salesforce/) Pros and cons based on reviews - Comprehensive sales and activity tracking - Robust client relationship management - High and escalating costs - Frequent glitches and slow performance Starting price $25.00 Per User, Per Month Free trial Highest and lowest rated features - Lead Management4.7 - Contact Database4.6 - Contact Management4.6 - CRM4.7 - Email Marketing4.1 - Data Import/Export4.4 - Lead Segmentation4.2 - Real-Time Notifications4.0 #### Selected review snippet Dev M. Computer Software, 51-200 employees > "My overall experience is amazing working with salesforce sales cloud because of clean and understandable UI is make more comfort for any user to use it and run their business smoothly." May 26, 2026 Ease of use 4.0 (18,808) #### Selected review snippet k khyan A. Computer Software, 1,001-5,000 employees > "You can customise workflows, reporting, and dashboards to fit almost any sales process, and it integrates well with other tools. Once it’s set up properly, it becomes a very powerful system for managing pipelines, tracking activity, and giving leadership clear visibility over the sales process." March 27, 2026 Most popular Integrations Dropbox 4.5 GoTo Meeting 4.4 SurveyMonkey 4.6 Evernote Teams 4.4 Eventbrite 4.6 Box 4.4 Salesforce Sales Cloud connects with 36+ software tools[See all integrations](https://www.capterra.com/p/61368/Salesforce/#integrations) #### Selected review snippet Z Zane R. Non-Profit Organization Management, 1-10 employees > "We have benefited greatly from its vast level of integrations with external programs that allow us to complete all tasks that we want while having it act as a single source of truth" February 19, 2026 --- [## Zoom Workplace](https://www.capterra.com/p/144037/Zoom-Video-Conferencing/) [4.6 (14675)](https://www.capterra.com/p/144037/Zoom-Video-Conferencing/reviews/) 85% recommend What is this product about? Cloud-based collaboration platform unifying meetings, team chat, phone, email, whiteboard, docs, and workspace management in one app. [Learn more](https://www.capterra.com/p/144037/Zoom-Video-Conferencing/) Pros and cons based on reviews - Comprehensive virtual meeting platform - Robust team collaboration features - Frequent bugs and technical glitches - Dependence on strong internet connection Starting price $14.99 Per User, Per Month Most popular features - Data Import/Export - Lead Management - Contact Management - Lead Verification/Validation - Lead Qualification - Campaign Management - Email Marketing - CRM - Lead Segmentation - Lead Nurturing - Landing Pages/Web Forms - Pipeline Management Ease of use 4.6 (14,675) #### Selected review snippet K Kanika K. Education Management, 51-200 employees > "The ability to easily record meetings on the cloud or directly to the computer is extremely useful, and the transcript feature is superb for reviewing discussions and maintaining records." April 21, 2026 Most popular Integrations Microsoft PowerPoint 4.7 Jira 4.4 Asana 4.5 Microsoft Teams 4.5 HubSpot Marketing Hub 4.5 Box 4.4 Zoom Workplace connects with 77+ software tools[See all integrations](https://www.capterra.com/p/144037/Zoom-Video-Conferencing/#integrations) #### Selected review snippet C Clyde W. Food & Beverages, 501-1,000 employees > "It also provides the ability to integrate SSO which creates a seamless sign in for users while providing additional security for sign ins." June 3, 2026 --- [## Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/) [4.4 (5851)](https://www.capterra.com/p/157279/Dynamics-365/reviews/) What is this product about? Dynamics 365 offers integrated business management solution that automates financial, customer relationship and supply chain processes. [Learn more](https://www.capterra.com/p/157279/Dynamics-365/) Pros and cons based on reviews - Streamlined employee and resource management - Integrated collaboration and organization - Complex and high pricing structure - Recurring bugs and technical glitches Starting price $50.00 Per User, Per Month Free trial #### Selected review snippet Dixit V. Information Technology and Services, 51-200 employees > "Dynamics 365 has been a valuable asset for our business." September 20, 2024 Highest and lowest rated features - Lead Capture4.5 - Lead Management4.6 - Contact Database4.4 - Contact Management4.3 - Search/Filter4.3 - Lead Nurturing4.0 - Third-Party Integrations4.3 - Email Marketing4.3 #### Selected review snippet R Ray W. Accounting, 11-50 employees > "Great product to be honest, many different modules. But very good user interface but can be costly for implementation." November 17, 2025 Ease of use 4.1 (5,851) #### Selected review snippet Manish C. Accounting, 201-500 employees > "It offers strong customization, centralized administration, and scalable cloud capabilities, which make managing users, workflows, and data efficient." May 6, 2026 Most popular Integrations Microsoft Excel 4.7 Salesforce Sales Cloud 4.4 ADP Workforce Now 4.4 Microsoft SharePoint 4.5 LinkedIn for Business 4.6 airSlate SignNow 4.6 Dynamics 365 connects with 24+ software tools[See all integrations](https://www.capterra.com/p/157279/Dynamics-365/#integrations) #### Selected review snippet Blake A. Retail, 201-500 employees > "The integration with our existing Microsoft 365 environment is the biggest plus. Since we're already deep in that ecosystem, having Dynamics 365 pull data from tools our team already uses day to day cuts down on duplicate entry and keeps things a little more connected." July 1, 2026 --- [## Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/) [4.7 (3470)](https://www.capterra.com/p/159351/Zoho-Social/reviews/) 87% recommend What is this product about? Zoho Social helps you expand your brand's social media presence through robust features, including content monitoring and analytics. [Learn more](https://www.capterra.com/p/159351/Zoho-Social/) Pros and cons based on reviews - Intuitive social media management - Efficient multi-platform scheduling - Media upload and editing limitations - Limited comment and message tools Starting price $15.00 Flat Rate, Per Month Free trial Highest and lowest rated features - Social Media Integration4.6 - Engagement Tracking4.9 - Multi-Channel Marketing5.0 - Lead Capture4.5 - Reporting & Statistics4.5 - Campaign Analytics4.0 - Search/Filter4.4 - Activity Dashboard4.8 #### Selected review snippet A Ashish G. Consumer Services, 1-10 employees > "I also appreciate the clean, user-friendly interface, which makes navigation simple even for new users." July 14, 2026 Ease of use 4.7 (3,470) #### Selected review snippet N Nina I. Real Estate, Self-employed > "I batch my content whenever I have 20 minutes with my laptop, schedule everything in advance, and my feed stays active even on the craziest days." June 10, 2026 Most popular Integrations Zoho CRM 4.6 Instagram 4.6 Meta for Business 4.7 Zoho Desk 4.5 Twitter/X 4.6 LinkedIn for Business 4.8 Zoho Social connects with 6+ software tools[See all integrations](https://www.capterra.com/p/159351/Zoho-Social/#integrations) #### Selected review snippet Verified Reviewer Renewables & Environment, Self-employed > "It’s reliable, efficient, and integrates well with other Zoho products." March 12, 2025 --- [## Pipedrive](https://www.capterra.com/p/132666/Pipedrive/) [4.5 (3058)](https://www.capterra.com/p/132666/Pipedrive/reviews/) [Capterra Shortlist](https://www.capterra.com/lead-generation-software/shortlist/) What is this product about? Pipedrive is a smart sales tool to help you generate hot leads, engage with them and convert them from one place. [Learn more](https://www.capterra.com/p/132666/Pipedrive/) Pros and cons based on reviews - Minimal learning curve CRM - Highly visual pipeline management - Limited advanced reporting features - Complex search and filtering process Starting price $19.00 Per User, Per Month Free trial Highest and lowest rated features - Contact Management4.6 - Contact Database4.4 - Lead Management4.5 - Lead Capture4.6 - Search/Filter4.2 - Campaign Management4.3 - Data Import/Export4.5 - Landing Pages/Web Forms4.3 #### Selected review snippet S Samuel B. Information Services, 1-10 employees > "Nice interface for business and prospects management" September 3, 2024 Ease of use 4.5 (3,058) #### Selected review snippet Brett B. Marketing and Advertising, 1-10 employees > "Pipedrive gives you a clear visual view of your sales pipeline, makes it easy to manage opportunities and follow-ups, and helps you stay organized without the complexity and administrative burden that often come with larger CRMs." July 14, 2026 Most popular Integrations QuickBooks Online 4.3 Aircall 4.2 Livestorm 4.7 Proposify 4.4 Help Scout 4.6 Wishpond 4.1 Pipedrive connects with 94+ software tools[See all integrations](https://www.capterra.com/p/132666/Pipedrive/#integrations) #### Selected review snippet V Verified Reviewer Logistics and Supply Chain, 51-200 employees > "The platform offers significant customization options, including automation, workflow management, integrated email, activity tracking, insights, and reporting." November 12, 2024 --- [## Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) [4.3 (2947)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) [Capterra Shortlist](https://www.capterra.com/lead-generation-software/shortlist/) What is this product about? Cloud-based email and digital marketing platform with automation, SMS, social media, event tools, and CRM for small businesses. [Learn more](https://www.capterra.com/p/31898/Constant-Contact/) Pros and cons based on reviews - Efficient campaign creation tools - Comprehensive email performance analytics - Limited and inconsistent formatting options - Deliverability and spam filtering issues Starting price $12.00 Usage Based, Per Month Free trial Highest and lowest rated features - Email Marketing4.8 - Lead Capture4.6 - Contact Database4.6 - Engagement Tracking4.7 - Landing Pages/Web Forms4.3 - Data Import/Export4.3 - Activity Tracking3.5 - Lead Nurturing4.4 #### Selected review snippet Mittal B. Information Technology and Services, 201-500 employees > "Ease of Use: High marks for accessibility." July 22, 2026 Ease of use 4.3 (2,947) #### Selected review snippet A Avery F. Arts and Crafts, 10,001+ employees > "It is a robust tool that allows me to maintain a regular, secure connection with my community in compliance with regulations, lifting a heavy administrative burden off my shoulders." June 9, 2026 Most popular Integrations Wix 4.4 SurveyMonkey 4.6 Shopify 4.7 Eventbrite 4.6 Xero 4.4 Zapier 4.8 Constant Contact connects with 30+ software tools[See all integrations](https://www.capterra.com/p/31898/Constant-Contact/#integrations) #### Selected review snippet J Jason P. Environmental Services, 1-10 employees > "I also enjoy that it integrates with Donor Perfect" March 26, 2026 --- [## ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) [4.6 (2568)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) [Capterra Shortlist](https://www.capterra.com/lead-generation-software/shortlist/) What is this product about? ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. [Learn more](https://www.capterra.com/p/79367/ActiveCampaign/) Pros and cons based on reviews - Comprehensive email automation features - Consistently effective business tool - Limited and clunky builder tools - Frequent bugs and glitches Starting price $15.00 Flat Rate, Per Month Free trial Highest and lowest rated features - Lead Capture4.6 - Contact Database4.5 - Contact Management4.6 - Lead Management4.6 - Customizable Branding3.0 - Landing Pages/Web Forms4.2 - Engagement Tracking4.5 - Campaign Analytics4.5 #### Selected review snippet K Khevana P. Professional Training & Coaching, 51-200 employees > "We have been using ActiveCampaign for the last few years and have lots of automation and customization based on Active Campaign." September 26, 2024 Ease of use 4.2 (2,568) #### Selected review snippet M Mark S. Machinery, 11-50 employees > "The AI-powered recommendations further improve campaign performance and lead qualification and with email, SMS, and WhatsApp communication available from one platform, we can engage customers through the channels that work best for them." July 14, 2026 Most popular Integrations WordPress 4.8 SurveyMonkey 4.6 QuickBooks Online 4.3 Zoho CRM 4.3 Acuity Scheduling 4.8 Calendly 4.6 ActiveCampaign connects with 96+ software tools[See all integrations](https://www.capterra.com/p/79367/ActiveCampaign/#integrations) #### Selected review snippet C Chris O. Information Technology and Services, 1-10 employees > "As an agency and website developer, I like that it's very customizable in terms of integrating with other platforms." November 19, 2024 --- [## Airtable](https://www.capterra.com/p/146652/Airtable/) [4.6 (2243)](https://www.capterra.com/p/146652/Airtable/reviews/) 81% recommend What is this product about? Cloud-based relational database and app-building platform for managing workflows, automating tasks, and deploying AI agents across. [Learn more](https://www.capterra.com/p/146652/Airtable/) Pros and cons based on reviews - Comprehensive organizational capabilities - Extensive customization options - Mobile functionality shortcomings - Scalability and feature restrictions Starting price $20.00 Per User, Per Month Free trial Highest and lowest rated features - Lead Management5.0 - Contact Management4.5 - Alerts/Notifications5.0 - Drag & Drop5.0 - Customizable Templates2.0 - Contact Database4.0 - Data Import/Export4.0 - Lead Qualification4.0 #### Selected review snippet Cristiano F. Marketing and Advertising, Self-employed > "What I like most about Airtable is the user experience: the interface feels modern, clean, and very visual, so it’s easy to understand even for non‑technical users." April 15, 2026 Ease of use 4.4 (2,243) #### Selected review snippet Dana K. Real Estate, 1-10 employees > "I have created Bases that run my business, create invoices, track my continuing education credits, budget, CRM's, organize my home, etc. If it can go in a spreadsheet, it can become so much more in an Airtable Base." April 13, 2026 Most popular Integrations Jira 4.4 HubSpot Marketing Hub 4.5 Zapier 4.7 Microsoft Outlook 4.5 Tableau 4.6 Miro 4.7 Airtable connects with 52+ software tools[See all integrations](https://www.capterra.com/p/146652/Airtable/#integrations) #### Selected review snippet Dana K. Real Estate, 1-10 employees > "It is the one piece of software that I don't even think twice about renewing. And now that they have integrated AI into its capabilities, I'm even more excited to try using it for other projects." April 13, 2026 --- [## Keap](https://www.capterra.com/p/76390/Infusionsoft/) [4.1 (1298)](https://www.capterra.com/p/76390/Infusionsoft/reviews/) [Capterra Shortlist](https://www.capterra.com/lead-generation-software/shortlist/) What is this product about? The smarter way for small businesses to do great work. Keap helps businesses organize client information and daily work in one place. [Learn more](https://www.capterra.com/p/76390/Infusionsoft/) Pros and cons based on reviews - Comprehensive business process automation - Flexible automated email campaigns - Frequent technical glitches and instability - Limited and complex reporting tools Starting price $299.00 Usage Based, Per Month Free trial Highest and lowest rated features - Contact Management4.4 - Contact Database4.5 - Lead Capture4.0 - Lead Management4.7 - Lead Qualification2.0 - Pipeline Management4.3 - Email Marketing4.6 - Customizable Templates4.0 #### Selected review snippet K Karen R. Capital Markets, 1-10 employees > "Their wordpress plugin used to work great, even though you could not modify the visual effect of the optin box without programming, at least it connected into the database, until it did not. " June 10, 2024 Ease of use 3.6 (1,298) #### Selected review snippet David V. Information Technology and Services, 11-50 employees > "Keap is great for providing an all encompassing solution for customer outreach and management as well as email service for small and medium sized businesses." January 13, 2026 Most popular Integrations Slack 4.7 Gmail 5.0 QuickBooks Online 3.5 Zendesk Suite 4.4 Zapier 4.6 Microsoft Outlook 4.5 Keap connects with 73+ software tools[See all integrations](https://www.capterra.com/p/76390/Infusionsoft/#integrations) #### Selected review snippet Verified Reviewer Civil Engineering, 501-1,000 employees > "The platform also integrates with a range of other software tools, including Zapier and QuickBooks, to help businesses streamline their workflows." March 3, 2023 --- [## Marketing 360](https://www.capterra.com/p/148516/Marketing-360/) [4.5 (1150)](https://www.capterra.com/p/148516/Marketing-360/reviews/) [Capterra Shortlist](https://www.capterra.com/lead-generation-software/shortlist/) What is this product about? Marketing 360 is a cloud-based solution that offers small businesses tools for website building, e-commerce, CRM, and email marketing. [Learn more](https://www.capterra.com/p/148516/Marketing-360/) Pros and cons based on reviews - Intuitive and accessible platform - Collaborative expert support team - High and unclear pricing structure - Concerns over spending effectiveness Starting price Not available Free trial Highest and lowest rated features - Lead Capture4.3 - Email Marketing5.0 - Social Media Integration5.0 - Campaign Management5.0 - Customizable Templates1.0 - Contact Database5.0 - Contact Management5.0 - Email Management5.0 #### Selected review snippet Mailen G. Education Management, 1-10 employees > "The interface is intuitive, customer support is responsive, and the analytics provide valuable insights for improving marketing performance." July 30, 2026 Ease of use 4.5 (1,150) #### Selected review snippet Verified Reviewer Human Resources, 1-10 employees > "What I liked most about Marketing 360 was how it combined multiple marketing tools—like CRM, email marketing, ads management, and website building—into a single platform." May 21, 2026 Most popular Integrations Shopify 3.5 Stripe 4.6 Meta for Business 3.7 LinkedIn for Business 4.6 WooCommerce 4.5 Google Ads 4.4 Marketing 360 connects with 14+ software tools[See all integrations](https://www.capterra.com/p/148516/Marketing-360/#integrations) #### Selected review snippet Verified Reviewer Consumer Services, Self-employed > "all-in-one platform that integrates CRM, email marketing, and social media into a single dashboard. " July 6, 2026 --- [## Snapchat for Business](https://www.capterra.com/p/210733/Snapchat/) [4.6 (1141)](https://www.capterra.com/p/210733/Snapchat/reviews/) What is this product about? Snapchat is a social media marketing solution that helps businesses create marketing campaigns, schedule posts & track performance. [Learn more](https://www.capterra.com/p/210733/Snapchat/) Pros and cons based on reviews - Instant, playful interactions - Connecting with loved ones - Ephemeral messaging frustrations - Account management difficulties Starting price $5.00 Per Feature Highest and lowest rated features - Engagement Tracking5.0 - Activity Dashboard4.0 - Contact Database4.0 - Campaign Segmentation3.0 #### Selected review snippet R Razaanah C. Arts and Crafts, Self-employed > "I love how straightforward Snapchat is to navigate and get where you want to be." February 13, 2025 Ease of use 4.6 (1,141) #### Selected review snippet L Luis V. Broadcast Media, 51-200 employees > "Our listeners have really liked the promotions that we make because of the features such as geofilters that allow us to create localized promotions based on live events." June 17, 2026 Most popular Integrations PayPal 4.9 Instagram 4.6 Phorest 4.8 Sprinklr 4.3 LiveRamp 4.4 Pixability 4.3 Snapchat for Business connects with 8+ software tools[See all integrations](https://www.capterra.com/p/210733/Snapchat/#integrations) #### Selected review snippet N Nadine M. Entertainment, Self-employed > "It has helped me to integrate work with fun activities in one space." May 9, 2022 --- [## Bitrix24](https://www.capterra.com/p/113540/Bitrix24/) [4.2 (1003)](https://www.capterra.com/p/113540/Bitrix24/reviews/) [Capterra Shortlist](https://www.capterra.com/lead-generation-software/shortlist/) What is this product about? Bitrix24 is #1 free CRM with lead generation tools used by 15 million companies worldwide. [Learn more](https://www.capterra.com/p/113540/Bitrix24/) Pros and cons based on reviews - Integrated real-time communication tools - Centralized teamwork and productivity - Delayed and limited support - Frequent technical glitches Starting price $69.00 Flat Rate, Per Month Free trial Highest and lowest rated features - Lead Capture5.0 - Contact Database4.7 - Lead Management4.3 - Customizable Branding5.0 - Contact Management3.3 - Chat/Messaging3.0 - Email Management2.0 - Email Marketing3.0 #### Selected review snippet Verified Reviewer Non-Profit Organization Management, 11-50 employees > "The user interace was mostly intuitive and easy to use." December 4, 2025 Ease of use 4.0 (1,003) #### Selected review snippet R Ramadhan A. Education Management, 11-50 employees > "Bitrix24 provides a comprehensive set of tools for collaboration, task management, communication, and workflow coordination in a single platform." June 25, 2026 Most popular Integrations Jira 4.4 QuickBooks Online 4.3 Calendly 4.7 Zapier 4.6 Jotform 4.7 Microsoft Outlook 4.5 Bitrix24 connects with 22+ software tools[See all integrations](https://www.capterra.com/p/113540/Bitrix24/#integrations) #### Selected review snippet Verified Reviewer Building Materials, 10,001+ employees > "We can recommend viasocket as a convenient and flexible no/low-code solution for configuring integrations between business applications." April 13, 2026 --- [## EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/) [4.6 (910)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) [Capterra Shortlist](https://www.capterra.com/lead-generation-software/shortlist/) What is this product about? AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster. [Learn more](https://www.capterra.com/p/178819/EngageBay-Marketing/) Pros and cons based on reviews - Affordable all-in-one platform - Time-saving automation features - Occasional bugs and slowdowns - Email delivery and limits issues Starting price $14.99 Per User, Per Month Highest and lowest rated features - Contact Database4.6 - Contact Management4.5 - Lead Capture4.3 - Lead Management4.3 - Reporting & Statistics2.0 - CRM4.0 - Email Marketing4.5 - Email Management4.3 #### Selected review snippet m matt A. Financial Services, 1-10 employees > "Affordable, all-in-one CRM with great automation, intuitive interface, and responsive support." February 17, 2025 Ease of use 4.5 (910) #### Selected review snippet J Jason W. Marketing and Advertising, 11-50 employees > "The CRM pipeline management is straightforward and easy for the team to adopt, email segmentation and automation have improved our campaigns results noticeably, constant update the platform keeps improving without extra charge." September 24, 2025 Most popular Integrations Google Drive 4.9 Shopify 4.5 HubSpot CRM 4.5 Zendesk Suite 4.4 Zapier 4.7 Meta for Business 4.4 EngageBay CRM connects with 30+ software tools[See all integrations](https://www.capterra.com/p/178819/EngageBay-Marketing/#integrations) #### Selected review snippet D Daniel C. Computer Software, 1-10 employees > "Overall, a great way to locate software that is fully integrated with all your business needs" December 18, 2024 --- [## Omnisend](https://www.capterra.com/p/153508/Omnisend/) [4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) 85% recommend What is this product about? 150k+ Shopify, WooCommerce, and Wix ecommerce stores scale their business with Omnisend’s powerful email & SMS marketing platform. [Learn more](https://www.capterra.com/p/153508/Omnisend/) Pros and cons based on reviews - Intuitive interface for all users - Streamlined professional email marketing - Design and form customization limitations Starting price $16.00 Usage Based, Per Month Highest and lowest rated features - Engagement Tracking5.0 - Lead Capture4.8 - API5.0 - Email Marketing5.0 - Campaign Management4.0 - Forms Management4.5 - Campaign Analytics5.0 - Campaign Planning5.0 #### Selected review snippet A Aleksandar I. Entertainment, 1-10 employees > "The email builder is clean and visual, and I can create automated workflows (like welcome or cart recovery emails) without needing much tech knowledge." October 24, 2025 Ease of use 4.6 (836) #### Selected review snippet F Frank A. Business Supplies and Equipment, 11-50 employees > "Integration with BigCommerce is clean, and the back‑in‑stock automation works reliably at the variant level with clear visibility into requests and recovered sales." March 29, 2026 Most popular Integrations Shopify 4.8 WooCommerce 4.5 Adobe Commerce 4.3 BigCommerce 4.7 Easyship 4.4 Justuno 4.6 Omnisend connects with 86+ software tools[See all integrations](https://www.capterra.com/p/153508/Omnisend/#integrations) #### Selected review snippet A Alvaro D. Marketing and Advertising, 1-10 employees > "User friendly platform, quick support, easy integration process." October 24, 2024 --- [## GetEmail.io](https://www.capterra.com/p/178673/GetEmail-io/) [4.6 (755)](https://www.capterra.com/p/178673/GetEmail-io/reviews/) 81% recommend What is this product about? GetEmail.io Uses Big Data & Artificial Intelligence to Find the Professional Email Address of Anyone on Earth [Learn more](https://www.capterra.com/p/178673/GetEmail-io/) Pros and cons based on reviews - Efficient professional networking tool - Significant reduction in research time - Restrictive pricing and credit system Starting price $49.00 Flat Rate, Per Month Free trial Highest and lowest rated features - Lead Capture4.4 - Contact Database3.0 #### Selected review snippet M Muhammed J. Financial Services, 51-200 employees > "good initiative, hats off to the admin panel" December 30, 2024 Ease of use 4.8 (755) #### Selected review snippet M Mohammed N. Management Consulting, 1-10 employees > "The integration with Chrome makes it even more convenient to use while browsing LinkedIn and other sites." November 13, 2024 --- [## Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) [4.3 (716)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) What is this product about? Adobe Marketo Engage is a leading AI-powered platform that automates and scales marketing to drive engagement, efficiency, and revenue. [Learn more](https://www.capterra.com/p/75130/Marketo-Lead-Management/) Pros and cons based on reviews - Advanced lead tracking and nurturing - Extensive peer-driven support resources - High cost and extra fees - Slow and inconsistent platform performance Starting price Not available Free trial Highest and lowest rated features - Lead Capture4.7 - Email Marketing4.7 - Contact Database4.4 - Engagement Tracking4.5 - Landing Pages/Web Forms4.0 - Contact Management4.3 - Search/Filter3.0 - Conversion Tracking4.3 #### Selected review snippet F Fabio F. Marketing and Advertising, 51-200 employees > "The experience was positive, but it would be nice if they had a more user-friendly interface for news users." January 10, 2023 Ease of use 3.8 (716) #### Selected review snippet C Verified Reviewer Graphic Design, Self-employed > "The platform’s seamless integration with design assets and its ability to track campaign performance makes it ideal for creating targeted, visually engaging content." November 20, 2024 Most popular Integrations Twilio 4.4 Bynder 4.8 Outgrow 4.8 ON24 4.3 Yesware 4.3 Mixpanel 4.0 Marketo Engage connects with 115+ software tools[See all integrations](https://www.capterra.com/p/75130/Marketo-Lead-Management/#integrations) #### Selected review snippet J Janelle B. Construction, 51-200 employees > "We were able to connect our tools with it very very quickly thanks to the native integrations." December 11, 2023 --- Page 1 of 17 ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Filter (819) Products: Sort By: Featured Partners * * * Plan Type Free Trial Popular 85% of professionals opt for a 30-day trial before the software purchase Other subsciption plans: Free Version Monthly Subscription Annual Subscription One-Time License Key Features All key features Popular We have selected the most important and critical features as defined by Capterra user reviews AI Copilot Campaign Management [Contact Database](https://www.capterra.com/lead-generation-software/features/contact-database/) [Contact Management](https://www.capterra.com/lead-generation-software/features/contact-management/) [CRM](https://www.capterra.com/lead-generation-software/features/crm/) [Data Import/Export](https://www.capterra.com/lead-generation-software/features/data-import-export/) Email Marketing [Generative AI](https://www.capterra.com/lead-generation-software/features/generative-ai/) Landing Pages/Web Forms [Lead Capture](https://www.capterra.com/lead-generation-software/features/lead-capture/) [Lead Management](https://www.capterra.com/lead-generation-software/features/lead-management/) [Lead Nurturing](https://www.capterra.com/lead-generation-software/features/lead-nurturing/) [Lead Qualification](https://www.capterra.com/lead-generation-software/features/lead-qualification/) [Lead Segmentation](https://www.capterra.com/lead-generation-software/features/lead-segmentation/) [Lead Verification/Validation](https://www.capterra.com/lead-generation-software/features/lead-verification-validation/) Multi-Channel Marketing Pipeline Management [Prospecting Tools](https://www.capterra.com/lead-generation-software/features/prospecting-tools/) Reporting & Statistics [Search/Filter](https://www.capterra.com/lead-generation-software/features/search-filter/) Third-Party Integrations Deployment Cloud, SaaS, Web-Based Desktop Mac Desktop Windows Desktop Linux On-Premise Windows On-Premise Linux Desktop Chromebook Mobile Android Mobile iPhone Mobile iPad Related Software Category: [Account Based Marketing Software](https://www.capterra.com/account-based-marketing-software/)[Affiliate Software](https://www.capterra.com/affiliate-software/)[MLM Software](https://www.capterra.com/mlm-software/)[Campaign Management Software](https://www.capterra.com/campaign-management-software/)[Lead Capture Software](https://www.capterra.com/lead-capture-software/)[Business Card Software](https://www.capterra.com/business-card-software/)[All-in-One Marketing Platform Software](https://www.capterra.com/all-in-one-marketing-software/)[Customer Data Platform Software](https://www.capterra.com/customer-data-platform-software/)[Trade Promotion Management Software](https://www.capterra.com/trade-promotion-management-software/) I'm looking for Lead Generation Software that is: [Free](https://www.capterra.com/lead-generation-software/s/free/) Table of Contents - [Benefits of lead generation software](#benefits-of-lead-generation-software) - [Typical features of lead generation software](#typical-features-of-lead-generation-software) - [The cost of lead generation software](#the-cost-of-lead-generation-software) - [Considerations when purchasing lead generation software](#considerations-when-purchasing-lead-generation-software) - [Relevant lead generation software trends](#relevant-lead-generation-software-trends) ## Benefits of lead generation software The benefits of using a lead generation solution include: - **Targeted marketing:** Classify leads based on demographics, referral source, and website engagement to help sales teams distribute targeted marketing messages via email or social media. - **Centralized lead database:** Sales managers can maintain all customer-related information such as name, title, phone number, company name, and number of employees in a central repository that is easily accessible for all users. - **Improved efficiency:** Automate manual operational tasks such as lead assignment. Sales teams are notified whenever a new lead is added so reps can contact them promptly with the right information to close sales faster. * * * ## Typical features of lead generation software - **Contact database:** Create a central repository of leads data. Store and search contact information such as name, email, and telephone number. - **Lead capture:** Automatically identify and store contact information for potential customers.  - **Web forms:** Create an online form that allows website visitors to contact your company.  - **Lead qualification:** Score lead quality and likelihood to buy based on certain behaviors.  - **Lead segmentation:** Divide leads into buckets based on predefined criteria and routing rules. - **Pipeline management:** Track the effectiveness and volume of various sales channels. * * * ## The cost of lead generation software Most products in the market are priced on a per user, per month basis and can be divided into three pricing tiers based on their starting price. **Price ranges:\*** - $15 - $29 - $29 - $44 - $44+ _\*The pricing included is for the entry-level/lowest-priced offering found on vendor websites on July 23, 2021. These ranges correspond to the 25th, 75th, and 100th percentiles of pricing information gathered from vendor websites of sample products._ The above list summarizes pricing for the base plans of most products. An enterprise or premium product that is priced higher may include additional features such as geotargeting, returning visitor recognition, traffic source detection, conversion analytics, A/B testing, and more.  * * * ## Considerations when purchasing lead generation software - **Callback timing:** Typically, lead generation software allows website visitors to leave their phone number or email if they want to be contacted. Some tools also allow visitors to specify when they would like that contact to occur. While evaluating software, keep an eye out for this feature as it can help reduce the possibility of missed leads.  - **Integration with other applications:** As leads can be collected from multiple channels including website forms, direct mail, phone calls, and virtual events, make sure your lead generation software integrates with applications such as Google and Facebook ad builders, your CRM tool, and multiple social media channels. This facilitates effective sales pipeline management. * * * ## Relevant lead generation software trends - **Intelligent leads:** Lead generation software uses artificial intelligence to collect and analyze leads data, connect this data to sales, develop intelligent marketing insights, record customer engagement, and shorten the sales cycle by providing access to the right information at the right time. More and more software providers are adding AI and machine learning capabilities to their tools to make them more reliable and effective. * * * **Sources** Products evaluated for the pricing calculation were taken from Capterra’s [lead generation software directory](https://www.capterra.com/lead-generation-software/). The pricing ranges exclude freemium versions of the products. The features highlighted were identified based on their relevance and the percentage of products in [Capterra’s directory](https://www.capterra.com/lead-generation-software/) that offer them.  The following source was used for this document:  1. [5 Lead Generation Software Using AI and How They Differ](https://www.woveon.com/5-lead-generation-software-using-ai-and-how-they-differ/) (Date accessed: July 23 2021)