--- title: "Best Lead Generation Software 2026 | Capterra" description: "Find the top Lead Generation software of 2026 on Capterra. Based on millions of verified user reviews - compare and filter for whats important to you to find the best tools for your needs." source_url: "https://bx-capterra-k5jkkbcd6-g2dm.vercel.app/lead-generation-software/" page_type: "category" language: "en" --- Best Lead Generation Software Last updated on July 23, 2026[Verified Insights](https://www.capterra.com/our-story/) # Best Lead Generation Software Last updated on July 23, 2026 How to find the right Lead Generation Software? Learn more from our team about Lead Generation Software pricing features and benefits in our Lead Generation Buyers Guide Verified Insights Provider data verified by our Software Research team and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) ## What is lead generation software? Researched by: [Capterra](https://www.capterra.com/resources/author/capterra/) Updated on July 23, 2026 [Lead generation software](https://www.capterra.com/lead-generation-software/) helps businesses automate lead generation activities such as contact management, lead segmentation, form customization, surveys, social media marketing, lead assignment, and post-sale follow-up.  Lead generation tools allow users to create web forms that capture leads data from sources including company websites and social media. Visitors to these pages might be required to complete a contact form to access restricted or gated information, such as pricing. These tools can also integrate with other applications such as CRM and customer service software. * * * For more information consult our [Lead Generation Buyers Guide](#buyers-guide-content) ### [Salesforce Starter](https://www.capterra.com/ppc/clicks/collect/CA/directory/0d6fd356-2740-42df-8f85-a8a300d96a27/destination?country=US&language=en&specificLocation=category-upgraded-product-name&sessionStartPage=aHR0cHM6Ly9ieC1jYXB0ZXJyYS1rNWpra2JjZDYtZzJkbS52ZXJjZWwuYXBwL2xlYWQtZ2VuZXJhdGlvbi1zb2Z0d2FyZS8%3D&categoryId=000d104b-4b6e-4bc4-9c6e-d4c7ae6f201f&listingPosition=1&ts=1785336152898&s=4D9675EC64882085722D9A7D42DD59967E42A13B15C4E410254B4F27CDA6D80F) [4.4(224)](https://www.capterra.com/p/227088/Salesforce-Starter/reviews/) Easily manage all lead, opportunity, and account data on a single platform to get a complete view of your customers. [Learn more about Salesforce Starter](https://www.capterra.com/p/227088/Salesforce-Starter/) Pricing info Free TrialFree Version 5-4 (198)3 (18)2-1 (8) Free TrialFree Version ### [Salesforce Marketing Cloud](https://www.capterra.com/ppc/clicks/collect/CA/directory/2aa56ca2-a5d4-45fb-90f5-a6d200b654f5/destination?country=US&language=en&specificLocation=category-upgraded-product-name&sessionStartPage=aHR0cHM6Ly9ieC1jYXB0ZXJyYS1rNWpra2JjZDYtZzJkbS52ZXJjZWwuYXBwL2xlYWQtZ2VuZXJhdGlvbi1zb2Z0d2FyZS8%3D&categoryId=000d104b-4b6e-4bc4-9c6e-d4c7ae6f201f&listingPosition=2&ts=1785336152899&s=7C1F7C3BB34764842C1221717863B4D4B188AD8764E055322E4D65C832D63DFC) [4.2(530)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) Generate high-quality leads, increase lead and account conversion, and drive efficient growth with marketing automation. [Learn more about Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) Pricing info Free TrialFree Version 5-4 (442)3 (65)2-1 (23) Free TrialFree Version ### [Zoho CRM](https://www.capterra.com/ppc/clicks/collect/CA/directory/2143ac98-b65c-4bb1-ae6b-a6d200b7a22f/destination?country=US&language=en&specificLocation=category-upgraded-product-name&sessionStartPage=aHR0cHM6Ly9ieC1jYXB0ZXJyYS1rNWpra2JjZDYtZzJkbS52ZXJjZWwuYXBwL2xlYWQtZ2VuZXJhdGlvbi1zb2Z0d2FyZS8%3D&categoryId=000d104b-4b6e-4bc4-9c6e-d4c7ae6f201f&listingPosition=3&ts=1785336152903&s=D8C0E82E2BF9FE758E1A5AAD54E1DAAE045E81536FCD180B44BD48320ED5C264) [4.3(6987)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)[Capterra Shortlist](https://www.capterra.com/lead-generation-software/shortlist/) [Capterra Shortlist](https://www.capterra.com/lead-generation-software/shortlist/) CRM solution that helps businesses with sales force automation, process management, journey orchestration, marketing automation & more. [Learn more about Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) Pricing info Free TrialFree Version 5-4 (5,950)3 (781)2-1 (256) Free TrialFree Version Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. ### [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) [4.4(18798)](https://www.capterra.com/p/61368/Salesforce/reviews/) [View Profile](https://www.capterra.com/p/61368/Salesforce/) [View Profile](https://www.capterra.com/p/61368/Salesforce/) Bring together CRM apps for sales, service, marketing, commerce, AI, and more in one integrated solution. [Learn more about Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) Pricing info Free TrialFree Version 5-4 (16,835)3 (1,533)2-1 (430) Free TrialFree Version ### [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) [4.5(6245)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)[Capterra Shortlist](https://www.capterra.com/lead-generation-software/shortlist/) [Capterra Shortlist](https://www.capterra.com/lead-generation-software/shortlist/) [View Profile](https://www.capterra.com/p/171840/HubSpot-Marketing/) [View Profile](https://www.capterra.com/p/171840/HubSpot-Marketing/) Over 100,000 customers in more than 120 countries use HubSpot's award-winning software to attract, engage and delight their customers. [Learn more about HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) Pricing info Free TrialFree Version 5-4 (5,802)3 (361)2-1 (82) Free TrialFree Version ### [Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/) [4.4(5839)](https://www.capterra.com/p/157279/Dynamics-365/reviews/) [View Profile](https://www.capterra.com/p/157279/Dynamics-365/) [View Profile](https://www.capterra.com/p/157279/Dynamics-365/) Dynamics 365 offers integrated business management solution that automates financial, customer relationship and supply chain processes. [Learn more about Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/) Pricing info Free TrialFree Version 5-4 (5,151)3 (560)2-1 (128) Free TrialFree Version ### [Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/) [4.7(3450)](https://www.capterra.com/p/159351/Zoho-Social/reviews/) [View Profile](https://www.capterra.com/p/159351/Zoho-Social/) [View Profile](https://www.capterra.com/p/159351/Zoho-Social/) Zoho Social helps you expand your brand's social media presence through robust features, including content monitoring and analytics. [Learn more about Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/) Pricing info Free TrialFree Version 5-4 (3,349)3 (91)2-1 (10) Free TrialFree Version ### [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/) [4.5(3057)](https://www.capterra.com/p/132666/Pipedrive/reviews/)[Capterra Shortlist](https://www.capterra.com/lead-generation-software/shortlist/) [Capterra Shortlist](https://www.capterra.com/lead-generation-software/shortlist/) [View Profile](https://www.capterra.com/p/132666/Pipedrive/) [View Profile](https://www.capterra.com/p/132666/Pipedrive/) Pipedrive is a smart sales tool to help you generate hot leads, engage with them and convert them from one place. [Learn more about Pipedrive](https://www.capterra.com/p/132666/Pipedrive/) Pricing info Free TrialFree Version 5-4 (2,854)3 (139)2-1 (64) Free TrialFree Version ### [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) [4.3(2939)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)[Capterra Shortlist](https://www.capterra.com/lead-generation-software/shortlist/) [Capterra Shortlist](https://www.capterra.com/lead-generation-software/shortlist/) [View Profile](https://www.capterra.com/p/31898/Constant-Contact/) [View Profile](https://www.capterra.com/p/31898/Constant-Contact/) Constant Contact is an email marketing software that helps businesses create and send marketing campaigns to achieve business goals. [Learn more about Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) Pricing info Free TrialFree Version 5-4 (2,538)3 (317)2-1 (84) Free TrialFree Version ### [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) [4.6(2568)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)[Capterra Shortlist](https://www.capterra.com/lead-generation-software/shortlist/) [Capterra Shortlist](https://www.capterra.com/lead-generation-software/shortlist/) [View Profile](https://www.capterra.com/p/79367/ActiveCampaign/) [View Profile](https://www.capterra.com/p/79367/ActiveCampaign/) ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. [Learn more about ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) Pricing info Free TrialFree Version 5-4 (2,388)3 (118)2-1 (62) Free TrialFree Version ### [Airtable](https://www.capterra.com/p/146652/Airtable/) [4.6(2240)](https://www.capterra.com/p/146652/Airtable/reviews/) [View Profile](https://www.capterra.com/p/146652/Airtable/) [View Profile](https://www.capterra.com/p/146652/Airtable/) Airtable is the AI-powered app platform that unifies data, maximizes collaboration, and powers smarter workflows — no code required. [Learn more about Airtable](https://www.capterra.com/p/146652/Airtable/) Pricing info Free TrialFree Version 5-4 (2,140)3 (88)2-1 (12) Free TrialFree Version ### [Keap](https://www.capterra.com/p/76390/Infusionsoft/) [4.1(1298)](https://www.capterra.com/p/76390/Infusionsoft/reviews/)[Capterra Shortlist](https://www.capterra.com/lead-generation-software/shortlist/) [Capterra Shortlist](https://www.capterra.com/lead-generation-software/shortlist/) [View Profile](https://www.capterra.com/p/76390/Infusionsoft/) [View Profile](https://www.capterra.com/p/76390/Infusionsoft/) The smarter way for small businesses to do great work. Keap helps businesses organize client information and daily work in one place. [Learn more about Keap](https://www.capterra.com/p/76390/Infusionsoft/) Pricing info Free TrialFree Version 5-4 (1,031)3 (149)2-1 (118) Free TrialFree Version ### [Marketing 360](https://www.capterra.com/p/148516/Marketing-360/) [4.5(1141)](https://www.capterra.com/p/148516/Marketing-360/reviews/)[Capterra Shortlist](https://www.capterra.com/lead-generation-software/shortlist/) [Capterra Shortlist](https://www.capterra.com/lead-generation-software/shortlist/) [View Profile](https://www.capterra.com/p/148516/Marketing-360/) [View Profile](https://www.capterra.com/p/148516/Marketing-360/) Marketing 360 is a cloud-based solution that offers small businesses tools for website building, e-commerce, CRM, and email marketing. [Learn more about Marketing 360](https://www.capterra.com/p/148516/Marketing-360/) Pricing info Free TrialFree Version 5-4 (1,023)3 (38)2-1 (80) Free TrialFree Version ### [Snapchat for Business](https://www.capterra.com/p/210733/Snapchat/) [4.6(1139)](https://www.capterra.com/p/210733/Snapchat/reviews/) [View Profile](https://www.capterra.com/p/210733/Snapchat/) [View Profile](https://www.capterra.com/p/210733/Snapchat/) Snapchat is a social media marketing solution that helps businesses create marketing campaigns, schedule posts & track performance. [Learn more about Snapchat for Business](https://www.capterra.com/p/210733/Snapchat/) Pricing info Free TrialFree Version 5-4 (1,055)3 (73)2-1 (11) Free TrialFree Version ### [Intercom](https://www.capterra.com/p/134347/Intercom/) [4.5(1134)](https://www.capterra.com/p/134347/Intercom/reviews/) [View Profile](https://www.capterra.com/p/134347/Intercom/) [View Profile](https://www.capterra.com/p/134347/Intercom/) Intercom is an AI platform that combines an AI agent with a helpdesk to deliver efficient customer experiences. [Learn more about Intercom](https://www.capterra.com/p/134347/Intercom/) Pricing info Free TrialFree Version 5-4 (1,024)3 (74)2-1 (36) Free TrialFree Version ### [Bitrix24](https://www.capterra.com/p/113540/Bitrix24/) [4.2(997)](https://www.capterra.com/p/113540/Bitrix24/reviews/)[Capterra Shortlist](https://www.capterra.com/lead-generation-software/shortlist/) [Capterra Shortlist](https://www.capterra.com/lead-generation-software/shortlist/) [View Profile](https://www.capterra.com/p/113540/Bitrix24/) [View Profile](https://www.capterra.com/p/113540/Bitrix24/) Bitrix24 is #1 free CRM with lead generation tools used by 15 million companies worldwide. [Learn more about Bitrix24](https://www.capterra.com/p/113540/Bitrix24/) Pricing info Free TrialFree Version 5-4 (818)3 (120)2-1 (59) Free TrialFree Version ### [Typeform](https://www.capterra.com/p/137289/Typeform/) [4.7(973)](https://www.capterra.com/p/137289/Typeform/reviews/)[Capterra Shortlist](https://www.capterra.com/lead-generation-software/shortlist/) [Capterra Shortlist](https://www.capterra.com/lead-generation-software/shortlist/) [View Profile](https://www.capterra.com/p/137289/Typeform/) [View Profile](https://www.capterra.com/p/137289/Typeform/) Generate and qualify leads with adaptive forms, on-brand design, smart routing, and workflows that act on responses automatically. [Learn more about Typeform](https://www.capterra.com/p/137289/Typeform/) Pricing info Free TrialFree Version 5-4 (937)3 (27)2-1 (9) Free TrialFree Version ### [EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/) [4.7(908)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/)[Capterra Shortlist](https://www.capterra.com/lead-generation-software/shortlist/) [Capterra Shortlist](https://www.capterra.com/lead-generation-software/shortlist/) [View Profile](https://www.capterra.com/p/178819/EngageBay-Marketing/) [View Profile](https://www.capterra.com/p/178819/EngageBay-Marketing/) AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster. [Learn more about EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/) Pricing info Free TrialFree Version 5-4 (879)3 (22)2-1 (7) Free TrialFree Version ### [Omnisend](https://www.capterra.com/p/153508/Omnisend/) [4.7(836)](https://www.capterra.com/p/153508/Omnisend/reviews/) [View Profile](https://www.capterra.com/p/153508/Omnisend/) [View Profile](https://www.capterra.com/p/153508/Omnisend/) 150k+ Shopify, WooCommerce, and Wix ecommerce stores scale their business with Omnisend’s powerful email & SMS marketing platform. [Learn more about Omnisend](https://www.capterra.com/p/153508/Omnisend/) Pricing info Free TrialFree Version 5-4 (816)3 (17)2-1 (3) Free TrialFree Version ### [GetEmail.io](https://www.capterra.com/p/178673/GetEmail-io/) [4.6(755)](https://www.capterra.com/p/178673/GetEmail-io/reviews/) [View Profile](https://www.capterra.com/p/178673/GetEmail-io/) [View Profile](https://www.capterra.com/p/178673/GetEmail-io/) GetEmail.io Uses Big Data & Artificial Intelligence to Find the Professional Email Address of Anyone on Earth [Learn more about GetEmail.io](https://www.capterra.com/p/178673/GetEmail-io/) Pricing info Free TrialFree Version 5-4 (710)3 (38)2-1 (7) Free TrialFree Version ### [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) [4.3(711)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) [View Profile](https://www.capterra.com/p/75130/Marketo-Lead-Management/) [View Profile](https://www.capterra.com/p/75130/Marketo-Lead-Management/) Adobe Marketo Engage is a leading AI-powered platform that automates and scales marketing to drive engagement, efficiency, and revenue. [Learn more about Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) Pricing info Free TrialFree Version 5-4 (619)3 (77)2-1 (15) Free TrialFree Version ### [ClickFunnels](https://www.capterra.com/p/156583/ClickFunnels/) [4.5(666)](https://www.capterra.com/p/156583/ClickFunnels/reviews/)[Capterra Shortlist](https://www.capterra.com/lead-generation-software/shortlist/) [Capterra Shortlist](https://www.capterra.com/lead-generation-software/shortlist/) [View Profile](https://www.capterra.com/p/156583/ClickFunnels/) [View Profile](https://www.capterra.com/p/156583/ClickFunnels/) Web-based website marketing platform that helps businesses in generating leads and sales through customizable tools. [Learn more about ClickFunnels](https://www.capterra.com/p/156583/ClickFunnels/) Pricing info Free TrialFree Version 5-4 (594)3 (47)2-1 (25) Free TrialFree Version ### [Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/) [4.1(650)](https://www.capterra.com/p/134593/Pardot/reviews/) [View Profile](https://www.capterra.com/p/134593/Pardot/) [View Profile](https://www.capterra.com/p/134593/Pardot/) Pardot, a Salesforce company, is an easy-to-use B2B marketing automation suite that helps sales & marketing maximize efficiency. [Learn more about Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/) Pricing info Free TrialFree Version 5-4 (518)3 (100)2-1 (32) Free TrialFree Version ### [Seamless](https://www.capterra.com/p/207295/Seamless-AI/) [4.5(570)](https://www.capterra.com/p/207295/Seamless-AI/reviews/)[Capterra Shortlist](https://www.capterra.com/lead-generation-software/shortlist/) [Capterra Shortlist](https://www.capterra.com/lead-generation-software/shortlist/) [View Profile](https://www.capterra.com/p/207295/Seamless-AI/) [View Profile](https://www.capterra.com/p/207295/Seamless-AI/) Real-time AI-powered Lead Generation tool. Quicken your list building, shorten your sales cycle, and increase accuracy in prospecting! [Learn more about Seamless](https://www.capterra.com/p/207295/Seamless-AI/) Pricing info Free TrialFree Version 5-4 (515)3 (12)2-1 (43) Free TrialFree Version ### [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) [4.6(531)](https://www.capterra.com/p/156699/Klaviyo/reviews/) [View Profile](https://www.capterra.com/p/156699/Klaviyo/) [View Profile](https://www.capterra.com/p/156699/Klaviyo/) Klaviyo the only CRM purpose-built for B2C, combining your email and SMS marketing, analytics, and customer service in one place. [Learn more about Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) Pricing info Free TrialFree Version 5-4 (504)3 (21)2-1 (6) Free TrialFree Version Page 1 of 17 ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Sort By: Featured Partners * * * Plan Type Free Trial Popular 85% of professionals opt for a 30-day trial before the software purchase Other subsciption plans: Free Version Monthly Subscription Annual Subscription One-Time License Key Features All key features Popular We have selected the most important and critical features as defined by Capterra user reviews AI Copilot Campaign Management Contact Management CRM Data Import/Export Email Marketing Generative AI Landing Pages/Web Forms Lead Management Lead Nurturing Lead Qualification Lead Segmentation Lead Verification/Validation Multi-Channel Marketing Pipeline Management Reporting & Statistics Third-Party Integrations Deployment Cloud, SaaS, Web-Based Desktop Mac Desktop Windows Desktop Linux On-Premise Windows On-Premise Linux Desktop Chromebook Mobile Android Mobile iPhone Mobile iPad Related Software Category: [Account Based Marketing Software](https://www.capterra.com/account-based-marketing-software/)[Affiliate Software](https://www.capterra.com/affiliate-software/)[MLM Software](https://www.capterra.com/mlm-software/)[Campaign Management Software](https://www.capterra.com/campaign-management-software/)[Lead Capture Software](https://www.capterra.com/lead-capture-software/)[Business Card Software](https://www.capterra.com/business-card-software/)[All-in-One Marketing Platform Software](https://www.capterra.com/all-in-one-marketing-software/)[Customer Data Platform Software](https://www.capterra.com/customer-data-platform-software/)[Trade Promotion Management Software](https://www.capterra.com/trade-promotion-management-software/) I'm looking for Lead Generation Software that is: [Free](https://www.capterra.com/lead-generation-software/s/free/) Table of Contents - [Benefits of lead generation software](#benefits-of-lead-generation-software) - [Typical features of lead generation software](#typical-features-of-lead-generation-software) - [The cost of lead generation software](#the-cost-of-lead-generation-software) - [Considerations when purchasing lead generation software](#considerations-when-purchasing-lead-generation-software) - [Relevant lead generation software trends](#relevant-lead-generation-software-trends) ## Benefits of lead generation software The benefits of using a lead generation solution include: - **Targeted marketing:** Classify leads based on demographics, referral source, and website engagement to help sales teams distribute targeted marketing messages via email or social media. - **Centralized lead database:** Sales managers can maintain all customer-related information such as name, title, phone number, company name, and number of employees in a central repository that is easily accessible for all users. - **Improved efficiency:** Automate manual operational tasks such as lead assignment. Sales teams are notified whenever a new lead is added so reps can contact them promptly with the right information to close sales faster. * * * ## Typical features of lead generation software - **Contact database:** Create a central repository of leads data. Store and search contact information such as name, email, and telephone number. - **Lead capture:** Automatically identify and store contact information for potential customers.  - **Web forms:** Create an online form that allows website visitors to contact your company.  - **Lead qualification:** Score lead quality and likelihood to buy based on certain behaviors.  - **Lead segmentation:** Divide leads into buckets based on predefined criteria and routing rules. - **Pipeline management:** Track the effectiveness and volume of various sales channels. * * * ## The cost of lead generation software Most products in the market are priced on a per user, per month basis and can be divided into three pricing tiers based on their starting price. **Price ranges:\*** - $15 - $29 - $29 - $44 - $44+ _\*The pricing included is for the entry-level/lowest-priced offering found on vendor websites on July 23, 2021. These ranges correspond to the 25th, 75th, and 100th percentiles of pricing information gathered from vendor websites of sample products._ The above list summarizes pricing for the base plans of most products. An enterprise or premium product that is priced higher may include additional features such as geotargeting, returning visitor recognition, traffic source detection, conversion analytics, A/B testing, and more.  * * * ## Considerations when purchasing lead generation software - **Callback timing:** Typically, lead generation software allows website visitors to leave their phone number or email if they want to be contacted. Some tools also allow visitors to specify when they would like that contact to occur. While evaluating software, keep an eye out for this feature as it can help reduce the possibility of missed leads.  - **Integration with other applications:** As leads can be collected from multiple channels including website forms, direct mail, phone calls, and virtual events, make sure your lead generation software integrates with applications such as Google and Facebook ad builders, your CRM tool, and multiple social media channels. This facilitates effective sales pipeline management. * * * ## Relevant lead generation software trends - **Intelligent leads:** Lead generation software uses artificial intelligence to collect and analyze leads data, connect this data to sales, develop intelligent marketing insights, record customer engagement, and shorten the sales cycle by providing access to the right information at the right time. More and more software providers are adding AI and machine learning capabilities to their tools to make them more reliable and effective. * * * **Sources** Products evaluated for the pricing calculation were taken from Capterra’s [lead generation software directory](https://www.capterra.com/lead-generation-software/). The pricing ranges exclude freemium versions of the products. The features highlighted were identified based on their relevance and the percentage of products in [Capterra’s directory](https://www.capterra.com/lead-generation-software/) that offer them.  The following source was used for this document:  1. [5 Lead Generation Software Using AI and How They Differ](https://www.woveon.com/5-lead-generation-software-using-ai-and-how-they-differ/) (Date accessed: July 23 2021)