# 2025 Capterra Shortlist for Lead Generation | Capterra > Discover the highest-rated & most popular Lead Generation Software of 2025. Make Capterra Shortlist your first stop when searching for software. Source: https://www.capterra.com/lead-generation-software/shortlist --- # 2025 Capterra Shortlist for Lead Generation - [All Products](https://www.capterra.com/lead-generation-software/) - [Capterra Shortlist](https://www.capterra.com/lead-generation-software/shortlist/) [How it was made](#methodology) ## / Get to a better list with verified ratings & reviews Capterra Shortlist charts the highest-rated and most popularsoftware products. Explore, save your progress, and share with colleagues. Want to learn more? [Read Full Scoring Methodology](https://www.capterra.com/resources/proprietary-data-research/#capterra-shortlist-methodology) [ ](https://www.capterra.com/p/31898/Constant-Contact/) ## [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) [4.3 (2917)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)[View all reviews](https://www.capterra.com/p/31898/Constant-Contact/reviews/) [](https://www.capterra.com/p/31898/Constant-Contact/) Constant Contact is an email marketing software that helps businesses create and send marketing campaigns to achieve business goals. Overall Score 96/100 Popularity: 49/50 Ratings: 47/50 Review Breakdown Ease of Use 4.3 Customer Service 4.2 Features 4.2 Value for Money 4.1 Paid plans start at $12.00Per Month Free Trial Free Version Category Features 10/17 REVIEW BREAKDOWN PRICING PROS & CONS [ ](https://www.capterra.com/p/155928/Zoho-CRM/) ## [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) [4.3 (6970)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)[View all reviews](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) CRM solution that helps businesses with sales force automation, process management, journey orchestration, marketing automation & more. Overall Score 92/100 Popularity: 45/50 Ratings: 47/50 Review Breakdown Ease of Use 4.2 Customer Service 4.1 Features 4.3 Value for Money 4.3 Paid plans start at $14.00Per Month Free Trial Free Version Category Features 6/17 REVIEW BREAKDOWN PRICING PROS & CONS [ ](https://www.capterra.com/p/137289/Typeform/) ## [Typeform](https://www.capterra.com/p/137289/Typeform/) [4.7 (953)](https://www.capterra.com/p/137289/Typeform/reviews/)[View all reviews](https://www.capterra.com/p/137289/Typeform/reviews/) Generate and qualify leads with adaptive forms, on-brand design, smart routing, and workflows that act on responses automatically. Overall Score 91/100 Popularity: 42/50 Ratings: 49/50 Review Breakdown Ease of Use 4.6 Customer Service 4.4 Features 4.5 Value for Money 4.2 Paid plans start at $39.00Per Month Free Trial Free Version Category Features 8/17 REVIEW BREAKDOWN PRICING PROS & CONS [ ](https://www.capterra.com/p/79367/ActiveCampaign/) ## [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) [4.6 (2561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)[View all reviews](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) [](https://www.capterra.com/p/79367/ActiveCampaign/) ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Overall Score 90/100 Popularity: 43/50 Ratings: 47/50 Review Breakdown Ease of Use 4.2 Customer Service 4.4 Features 4.5 Value for Money 4.3 Paid plans start at $15.00Per Month Free Trial Free Version Category Features 12/17 REVIEW BREAKDOWN PRICING PROS & CONS [ ](https://www.capterra.com/p/132666/Pipedrive/) ## [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/) [4.5 (3045)](https://www.capterra.com/p/132666/Pipedrive/reviews/)[View all reviews](https://www.capterra.com/p/132666/Pipedrive/reviews/) [](https://www.capterra.com/p/132666/Pipedrive/) Pipedrive is a smart sales tool to help you generate hot leads, engage with them and convert them from one place. Overall Score 90/100 Popularity: 43/50 Ratings: 47/50 Review Breakdown Ease of Use 4.5 Customer Service 4.4 Features 4.3 Value for Money 4.4 Paid plans start at $19.00Per Month Free Trial Free Version Category Features 8/17 REVIEW BREAKDOWN PRICING PROS & CONS [ ](https://www.capterra.com/p/171840/HubSpot-Marketing/) ## [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) [4.5 (6223)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)[View all reviews](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Over 100,000 customers in more than 120 countries use HubSpot's award-winning software to attract, engage and delight their customers. Overall Score 88/100 Popularity: 40/50 Ratings: 48/50 Review Breakdown Ease of Use 4.3 Customer Service 4.4 Features 4.4 Value for Money 4.2 Paid plans start at $15.00Per Month Free Trial Free Version Category Features 14/17 REVIEW BREAKDOWN PRICING PROS & CONS ## Get the full software list now ### The latest prices and features straight to your inbox. Compare anytime. [ ](https://www.capterra.com/p/148472/SimilarWeb-Pro/) ## [Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/) [4.6 (256)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/)[View all reviews](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/) [](https://www.capterra.com/p/148472/SimilarWeb-Pro/) Similarweb is a software & data company specializing in web & app analytics, web traffic, competitive intelligence and performance. Overall Score 87/100 Popularity: 39/50 Ratings: 48/50 Review Breakdown Ease of Use 4.6 Customer Service 4.4 Features 4.5 Value for Money 4.2 Paid plans start at $125.00Per Month Free Trial Free Version Category Features 9/17 REVIEW BREAKDOWN PRICING PROS & CONS [ ](https://www.capterra.com/p/158696/Apollo/) ## [Apollo.io](https://www.capterra.com/p/158696/Apollo/) [4.5 (390)](https://www.capterra.com/p/158696/Apollo/reviews/)[View all reviews](https://www.capterra.com/p/158696/Apollo/reviews/) [](https://www.capterra.com/p/158696/Apollo/) Power your go-to-market with one platform. Fueled by the most accurate data on 210M contacts and 35M companies. Overall Score 84/100 Popularity: 37/50 Ratings: 47/50 Review Breakdown Ease of Use 4.5 Customer Service 4.3 Features 4.5 Value for Money 4.4 Paid plans start at Not provided by the vendor Category Features 12/17 REVIEW BREAKDOWN PRICING PROS & CONS [ ](https://www.capterra.com/p/113540/Bitrix24/) ## [Bitrix24](https://www.capterra.com/p/113540/Bitrix24/) [4.2 (989)](https://www.capterra.com/p/113540/Bitrix24/reviews/)[View all reviews](https://www.capterra.com/p/113540/Bitrix24/reviews/) [](https://www.capterra.com/p/113540/Bitrix24/) Bitrix24 is #1 free CRM with lead generation tools used by 15 million companies worldwide. Overall Score 84/100 Popularity: 38/50 Ratings: 46/50 Review Breakdown Ease of Use 4.0 Customer Service 4.0 Features 4.3 Value for Money 4.2 Paid plans start at $69.00Per Month Free Trial Free Version Category Features 1/17 REVIEW BREAKDOWN PRICING PROS & CONS Need a Little Help? Talk with a software expert for free. Get a list of software that’s great for you in less than 15 minutes. [ ](https://www.capterra.com/p/169083/Cognism/) ## [Cognism](https://www.capterra.com/p/169083/Cognism/) [4.7 (256)](https://www.capterra.com/p/169083/Cognism/reviews/)[View all reviews](https://www.capterra.com/p/169083/Cognism/reviews/) [](https://www.capterra.com/p/169083/Cognism/) Cognism provides accurate, compliant-first B2B data and sales intelligence for teams growing across Europe and beyond. Overall Score 83/100 Popularity: 34/50 Ratings: 49/50 Review Breakdown Ease of Use 4.8 Customer Service 4.6 Features 4.6 Value for Money 4.5 Paid plans start at $1000.00Per Month Free Trial Free Version Category Features 12/17 REVIEW BREAKDOWN PRICING PROS & CONS [ ](https://www.capterra.com/p/156583/ClickFunnels/) ## [ClickFunnels](https://www.capterra.com/p/156583/ClickFunnels/) [4.5 (666)](https://www.capterra.com/p/156583/ClickFunnels/reviews/)[View all reviews](https://www.capterra.com/p/156583/ClickFunnels/reviews/) [](https://www.capterra.com/p/156583/ClickFunnels/) Web-based website marketing platform that helps businesses in generating leads and sales through customizable tools. Overall Score 81/100 Popularity: 35/50 Ratings: 46/50 Review Breakdown Ease of Use 4.3 Customer Service 4.3 Features 4.5 Value for Money 4.1 Paid plans start at $97.00Per Month Free Trial Free Version Category Features 7/17 REVIEW BREAKDOWN PRICING PROS & CONS [ ](https://www.capterra.com/p/178819/EngageBay-Marketing/) ## [EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/) [4.7 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/)[View all reviews](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) [](https://www.capterra.com/p/178819/EngageBay-Marketing/) AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster. Overall Score 81/100 Popularity: 32/50 Ratings: 49/50 Review Breakdown Ease of Use 4.5 Customer Service 4.8 Features 4.6 Value for Money 4.7 Paid plans start at $14.99Per Month Free Trial Free Version Category Features 5/17 REVIEW BREAKDOWN PRICING PROS & CONS [ ](https://www.capterra.com/p/76390/Infusionsoft/) ## [Keap](https://www.capterra.com/p/76390/Infusionsoft/) [4.1 (1298)](https://www.capterra.com/p/76390/Infusionsoft/reviews/)[View all reviews](https://www.capterra.com/p/76390/Infusionsoft/reviews/) [](https://www.capterra.com/p/76390/Infusionsoft/) The smarter way for small businesses to do great work. Keap helps businesses organize client information and daily work in one place. Overall Score 81/100 Popularity: 36/50 Ratings: 45/50 Review Breakdown Ease of Use 3.6 Customer Service 4.0 Features 4.1 Value for Money 3.8 Paid plans start at $299.00Per Month Free Trial Free Version Category Features 10/17 REVIEW BREAKDOWN PRICING PROS & CONS [ ](https://www.capterra.com/p/153948/GetResponse/) ## [GetResponse](https://www.capterra.com/p/153948/GetResponse/) [4.2 (521)](https://www.capterra.com/p/153948/GetResponse/reviews/)[View all reviews](https://www.capterra.com/p/153948/GetResponse/reviews/) [](https://www.capterra.com/p/153948/GetResponse/) Lifecycle automation platform to turn customers into repeat revenue using email, SMS, and push. Overall Score 79/100 Popularity: 35/50 Ratings: 44/50 Review Breakdown Ease of Use 4.0 Customer Service 4.0 Features 4.1 Value for Money 4.0 Paid plans start at €16.00Per Month Free Trial Free Version Category Features 11/17 REVIEW BREAKDOWN PRICING PROS & CONS [ ](https://www.capterra.com/p/165478/Poptin/) ## [Poptin](https://www.capterra.com/p/165478/Poptin/) [4.8 (344)](https://www.capterra.com/p/165478/Poptin/reviews/)[View all reviews](https://www.capterra.com/p/165478/Poptin/reviews/) [](https://www.capterra.com/p/165478/Poptin/) A conversion rate optimization platform that converts more website visitors into leads, subscribers, and sales using pop ups & forms. Overall Score 79/100 Popularity: 29/50 Ratings: 50/50 Review Breakdown Ease of Use 4.8 Customer Service 4.9 Features 4.8 Value for Money 4.7 Paid plans start at $25.00Per Month Free Trial Free Version Category Features 9/17 REVIEW BREAKDOWN PRICING PROS & CONS [ ](https://www.capterra.com/p/135148/Agile-CRM/) ## [Agile CRM](https://www.capterra.com/p/135148/Agile-CRM/) [4.1 (524)](https://www.capterra.com/p/135148/Agile-CRM/reviews/)[View all reviews](https://www.capterra.com/p/135148/Agile-CRM/reviews/) [](https://www.capterra.com/p/135148/Agile-CRM/) Agile CRM is a complete sales, marketing and service suite designed to let SMBs to sell and market like the Fortune 500. Overall Score 78/100 Popularity: 31/50 Ratings: 47/50 Review Breakdown Ease of Use 4.0 Customer Service 4.0 Features 4.1 Value for Money 4.1 Paid plans start at $8.99 Free Trial Free Version Category Features 5/17 REVIEW BREAKDOWN PRICING PROS & CONS [ ](https://www.capterra.com/p/227417/Drift/) ## [Drift](https://www.capterra.com/p/227417/Drift/) [4.5 (199)](https://www.capterra.com/p/227417/Drift/reviews/)[View all reviews](https://www.capterra.com/p/227417/Drift/reviews/) [](https://www.capterra.com/p/227417/Drift/) Drift is a human-centric, AI-powered buyer engagement platform. Overall Score 78/100 Popularity: 30/50 Ratings: 48/50 Review Breakdown Ease of Use 4.4 Customer Service 4.4 Features 4.3 Value for Money 4.1 Paid plans start at Not provided by the vendor Category Features 13/17 REVIEW BREAKDOWN PRICING PROS & CONS [ ](https://www.capterra.com/p/156889/Lead-Forensics/) ## [Lead Forensics](https://www.capterra.com/p/156889/Lead-Forensics/) [4.5 (243)](https://www.capterra.com/p/156889/Lead-Forensics/reviews/)[View all reviews](https://www.capterra.com/p/156889/Lead-Forensics/reviews/) [](https://www.capterra.com/p/156889/Lead-Forensics/) Lead Forensics is the world's #1 B2B website visitor identification software. Overall Score 78/100 Popularity: 30/50 Ratings: 48/50 Review Breakdown Ease of Use 4.5 Customer Service 4.7 Features 4.3 Value for Money 4.2 Paid plans start at $0.01Per Month Free Trial Free Version Category Features 10/17 REVIEW BREAKDOWN PRICING PROS & CONS [ ](https://www.capterra.com/p/182902/Snovio/) ## [Snov.io](https://www.capterra.com/p/182902/Snovio/) [4.5 (215)](https://www.capterra.com/p/182902/Snovio/reviews/)[View all reviews](https://www.capterra.com/p/182902/Snovio/reviews/) [](https://www.capterra.com/p/182902/Snovio/) Lead generation and multichannel outreach automation platform that gets replies. Overall Score 78/100 Popularity: 31/50 Ratings: 47/50 Review Breakdown Ease of Use 4.6 Customer Service 4.7 Features 4.4 Value for Money 4.5 Paid plans start at $39.00Per Month Free Trial Free Version Category Features 9/17 REVIEW BREAKDOWN PRICING PROS & CONS [ ](https://www.capterra.com/p/148516/Marketing-360/) ## [Marketing 360](https://www.capterra.com/p/148516/Marketing-360/) [4.5 (1135)](https://www.capterra.com/p/148516/Marketing-360/reviews/)[View all reviews](https://www.capterra.com/p/148516/Marketing-360/reviews/) Marketing 360 is a cloud-based solution that offers small businesses tools for website building, e-commerce, CRM, and email marketing. Overall Score 77/100 Popularity: 33/50 Ratings: 44/50 Review Breakdown Ease of Use 4.5 Customer Service 4.6 Features 4.4 Value for Money 4.3 Paid plans start at Not provided by the vendor Category Features 4/17 REVIEW BREAKDOWN PRICING PROS & CONS [ ](https://www.capterra.com/p/207295/Seamless-AI/) ## [Seamless](https://www.capterra.com/p/207295/Seamless-AI/) [4.5 (504)](https://www.capterra.com/p/207295/Seamless-AI/reviews/)[View all reviews](https://www.capterra.com/p/207295/Seamless-AI/reviews/) Real-time AI-powered Lead Generation tool. Quicken your list building, shorten your sales cycle, and increase accuracy in prospecting! Overall Score 77/100 Popularity: 34/50 Ratings: 43/50 Review Breakdown Ease of Use 4.5 Customer Service 4.3 Features 4.5 Value for Money 4.3 Paid plans start at Not provided by the vendor Category Features 9/17 REVIEW BREAKDOWN PRICING PROS & CONS [ ](https://www.capterra.com/p/198383/Lusha/) ## [Lusha](https://www.capterra.com/p/198383/Lusha/) [4.0 (397)](https://www.capterra.com/p/198383/Lusha/reviews/)[View all reviews](https://www.capterra.com/p/198383/Lusha/reviews/) [](https://www.capterra.com/p/198383/Lusha/) Lusha is an all-in-one sales intelligence solution that helps you prospect at scale and speed up sales with less work. Overall Score 76/100 Popularity: 32/50 Ratings: 44/50 Review Breakdown Ease of Use 4.6 Customer Service 3.9 Features 4.1 Value for Money 3.7 Paid plans start at $49.00Per Month Free Trial Free Version Category Features 11/17 REVIEW BREAKDOWN PRICING PROS & CONS [ ](https://www.capterra.com/p/144990/Referral-Marketing-Automation/) ## [Referrizer](https://www.capterra.com/p/144990/Referral-Marketing-Automation/) [4.8 (196)](https://www.capterra.com/p/144990/Referral-Marketing-Automation/reviews/)[View all reviews](https://www.capterra.com/p/144990/Referral-Marketing-Automation/reviews/) [](https://www.capterra.com/p/144990/Referral-Marketing-Automation/) Automated system to empower local businesses by generating new customers using referral marketing. Overall Score 76/100 Popularity: 27/50 Ratings: 49/50 Review Breakdown Ease of Use 4.7 Customer Service 4.8 Features 4.7 Value for Money 4.6 Paid plans start at $99.00Per Month Free Trial Free Version Category Features 7/17 REVIEW BREAKDOWN PRICING PROS & CONS [ ](https://www.capterra.com/p/173776/lemlist/) ## [lemlist](https://www.capterra.com/p/173776/lemlist/) [4.6 (386)](https://www.capterra.com/p/173776/lemlist/reviews/)[View all reviews](https://www.capterra.com/p/173776/lemlist/reviews/) [](https://www.capterra.com/p/173776/lemlist/) lemlist is the go-to tool for cold outreach, enabling direct inbox access and get replies. Overall Score 76/100 Popularity: 30/50 Ratings: 46/50 Review Breakdown Ease of Use 4.5 Customer Service 4.6 Features 4.4 Value for Money 4.6 Paid plans start at $55.00Per Month Free Trial Free Version Category Features 7/17 REVIEW BREAKDOWN PRICING PROS & CONS [View All Lead Generation Software](https://www.capterra.com/lead-generation-software/) Most Popular Popularity Score Popular Highly Rated Ratings Score Highest Rated To ensure objectivity and avoid any bias, Capterra Shortlist mathematically combines two key dimensions: a ratings score and a popularity score. These two dimensions are combined to plot top products on the grid and create a total score for a stack-ranked list view—all independent of vendor influence. Date published:January 30, 2025