# 2025 Capterra Shortlist for Lead Management | Capterra

> Discover the highest-rated & most popular Lead Management Software of 2025. Make Capterra Shortlist your first stop when searching for software.

Source: https://www.capterra.com/lead-management-software/shortlist

---

# 2025 Capterra Shortlist for Lead Management

-   [All Products](https://www.capterra.com/lead-management-software/)
-   [Capterra Shortlist](https://www.capterra.com/lead-management-software/shortlist/)

[How it was made](#methodology)

## / Get to a better list with verified ratings & reviews

Capterra Shortlist charts the highest-rated and most popularsoftware products. Explore, save your progress, and share with colleagues. Want to learn more? [Read Full Scoring Methodology](https://www.capterra.com/resources/proprietary-data-research/#capterra-shortlist-methodology)

[

](https://www.capterra.com/p/110228/MailChimp/)

## [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

[4.5 (17572)](https://www.capterra.com/p/110228/MailChimp/reviews/)[View all reviews](https://www.capterra.com/p/110228/MailChimp/reviews/)

[](https://www.capterra.com/p/110228/MailChimp/)

Mailchimp: the #1 email marketing platform with 11M+ users worldwide, offering AI-powered insights & content creation tools.

Overall Score

96/100

Popularity: 50/50

Ratings: 46/50

Review Breakdown

Ease of Use

4.4

Customer Service

4.2

Features

4.4

Value for Money

4.4

Paid plans start at

$13.00Per Month

Free Trial

Free Version

Category Features

12/20

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/155928/Zoho-CRM/)

## [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)

[4.3 (6964)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)[View all reviews](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)

Boost lead conversion rates by 300% with Zoho CRM's AI-powered, omnichannel lead management system for businesses of all types & sizes.

Overall Score

90/100

Popularity: 43/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.1

Customer Service

4.1

Features

4.3

Value for Money

4.3

Paid plans start at

$14.00Per Month

Free Trial

Free Version

Category Features

20/20

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/157279/Dynamics-365/)

## [Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/)

[4.4 (5811)](https://www.capterra.com/p/157279/Dynamics-365/reviews/)[View all reviews](https://www.capterra.com/p/157279/Dynamics-365/reviews/)

[](https://www.capterra.com/p/157279/Dynamics-365/)

Dynamics 365 offers integrated business management solution that automates financial, customer relationship and supply chain processes.

Overall Score

89/100

Popularity: 42/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.1

Customer Service

4.2

Features

4.3

Value for Money

4.1

Paid plans start at

$50.00Per Month

Free Trial

Free Version

Category Features

16/20

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/152373/HubSpot-CRM/)

## [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)

[4.5 (4451)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)[View all reviews](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)

Customer relationship management solution that helps businesses organize, track, and build relationships with leads and customers.

Overall Score

87/100

Popularity: 41/50

Ratings: 46/50

Review Breakdown

Ease of Use

4.4

Customer Service

4.4

Features

4.4

Value for Money

4.3

Paid plans start at

$20.00Per Month

Free Trial

Free Version

Category Features

18/20

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/135618/Odoo/)

## [Odoo](https://www.capterra.com/p/135618/Odoo/)

[4.2 (1294)](https://www.capterra.com/p/135618/Odoo/reviews/)[View all reviews](https://www.capterra.com/p/135618/Odoo/reviews/)

Odoo is an all-in-one open-source business platform for CRM, Sales, Accounting, Website, eCommerce, POS, Inventory, HR, and more.

Overall Score

87/100

Popularity: 42/50

Ratings: 45/50

Review Breakdown

Ease of Use

4.0

Customer Service

3.9

Features

4.2

Value for Money

4.1

Paid plans start at

$31.10Per Month

Free Trial

Free Version

Category Features

15/20

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/132666/Pipedrive/)

## [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)

[4.5 (3042)](https://www.capterra.com/p/132666/Pipedrive/reviews/)[View all reviews](https://www.capterra.com/p/132666/Pipedrive/reviews/)

Pipedrive is an easy to implement lead management software tool that helps you focus on the activities that drive deals to close.

Overall Score

87/100

Popularity: 41/50

Ratings: 46/50

Review Breakdown

Ease of Use

4.5

Customer Service

4.4

Features

4.3

Value for Money

4.4

Paid plans start at

$19.00Per Month

Free Trial

Free Version

Category Features

19/20

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/79367/ActiveCampaign/)

## [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)

[4.6 (2561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)[View all reviews](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

[](https://www.capterra.com/p/79367/ActiveCampaign/)

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work.

Overall Score

86/100

Popularity: 40/50

Ratings: 46/50

Review Breakdown

Ease of Use

4.2

Customer Service

4.4

Features

4.5

Value for Money

4.3

Paid plans start at

$15.00Per Month

Free Trial

Free Version

Category Features

19/20

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/61368/Salesforce/)

## [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)

[4.4 (18768)](https://www.capterra.com/p/61368/Salesforce/reviews/)[View all reviews](https://www.capterra.com/p/61368/Salesforce/reviews/)

Drive growth with Sales Cloud 360, the best-in-class sales solution that drives rep productivity on the world's #1 CRM platform.

Overall Score

86/100

Popularity: 39/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.0

Customer Service

4.1

Features

4.4

Value for Money

4.0

Paid plans start at

$25.00Per Month

Free Trial

Free Version

Category Features

18/20

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/)

## [Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/)

[4.7 (724)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/)[View all reviews](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/)

Bigin helps small businesses move away from spreadsheets and get started with a CRM solution that is truly built for their needs.

Overall Score

84/100

Popularity: 35/50

Ratings: 49/50

Review Breakdown

Ease of Use

4.8

Customer Service

4.5

Features

4.5

Value for Money

4.7

Paid plans start at

$7.00Per Year

Free Trial

Free Version

Category Features

17/20

REVIEW BREAKDOWN

PRICING

PROS & CONS

Need a Little Help?

Talk with a software expert for free. Get a list of software that’s great for you in less than 15 minutes.

[

](https://www.capterra.com/p/252928/Popl/)

## [Popl](https://www.capterra.com/p/252928/Popl/)

[4.7 (249)](https://www.capterra.com/p/252928/Popl/reviews/)[View all reviews](https://www.capterra.com/p/252928/Popl/reviews/)

[](https://www.capterra.com/p/252928/Popl/)

Popl is the #1 digital business card platform for enterprise. Create, distribute, and manage digital business cards at scale.

Overall Score

84/100

Popularity: 36/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.6

Customer Service

4.7

Features

4.6

Value for Money

4.5

Paid plans start at

$7.99Per Month

Free Trial

Free Version

Category Features

7/20

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/118921/Less-Annoying-CRM/)

## [Less Annoying CRM](https://www.capterra.com/p/118921/Less-Annoying-CRM/)

[4.8 (645)](https://www.capterra.com/p/118921/Less-Annoying-CRM/reviews/)[View all reviews](https://www.capterra.com/p/118921/Less-Annoying-CRM/reviews/)

Less Annoying CRM helps businesses manage contacts, calendars, tasks, leads, collaboration, emails, agendas, and more.

Overall Score

82/100

Popularity: 33/50

Ratings: 49/50

Review Breakdown

Ease of Use

4.9

Customer Service

4.9

Features

4.5

Value for Money

4.9

Paid plans start at

$15.00Per Month

Free Trial

Free Version

Category Features

14/20

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/153508/Omnisend/)

## [Omnisend](https://www.capterra.com/p/153508/Omnisend/)

[4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/)[View all reviews](https://www.capterra.com/p/153508/Omnisend/reviews/)

[](https://www.capterra.com/p/153508/Omnisend/)

150k+ Shopify, WooCommerce, and Wix ecommerce stores scale their business with Omnisend’s powerful email & SMS marketing platform.

Overall Score

82/100

Popularity: 34/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.6

Customer Service

4.6

Features

4.5

Value for Money

4.5

Paid plans start at

$16.00Per Month

Free Trial

Free Version

Category Features

10/20

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/158696/Apollo/)

## [Apollo.io](https://www.capterra.com/p/158696/Apollo/)

[4.5 (387)](https://www.capterra.com/p/158696/Apollo/reviews/)[View all reviews](https://www.capterra.com/p/158696/Apollo/reviews/)

[](https://www.capterra.com/p/158696/Apollo/)

Power your go-to-market with one platform. Fueled by the most accurate data on 210M contacts and 35M companies.

Overall Score

81/100

Popularity: 34/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.5

Customer Service

4.2

Features

4.5

Value for Money

4.4

Paid plans start at

Not provided by the vendor

Category Features

17/20

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/113540/Bitrix24/)

## [Bitrix24](https://www.capterra.com/p/113540/Bitrix24/)

[4.2 (984)](https://www.capterra.com/p/113540/Bitrix24/reviews/)[View all reviews](https://www.capterra.com/p/113540/Bitrix24/reviews/)

[](https://www.capterra.com/p/113540/Bitrix24/)

Bitrix24 is #1 free lead management system used by 15 million companies. Cloud, mobile and open source editions are available.

Overall Score

81/100

Popularity: 36/50

Ratings: 45/50

Review Breakdown

Ease of Use

4.0

Customer Service

4.0

Features

4.3

Value for Money

4.2

Paid plans start at

€61.00Per Month

Free Trial

Free Version

Category Features

19/20

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/141642/Copper/)

## [Copper](https://www.capterra.com/p/141642/Copper/)

[4.4 (622)](https://www.capterra.com/p/141642/Copper/reviews/)[View all reviews](https://www.capterra.com/p/141642/Copper/reviews/)

[](https://www.capterra.com/p/141642/Copper/)

CRM solution that helps businesses manage contacts, deals, leads, pipelines, communications, and more in a unified interface.

Overall Score

79/100

Popularity: 33/50

Ratings: 46/50

Review Breakdown

Ease of Use

4.5

Customer Service

4.3

Features

4.1

Value for Money

4.1

Paid plans start at

$12.00Per Month

Free Trial

Free Version

Category Features

17/20

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/76390/Infusionsoft/)

## [Keap](https://www.capterra.com/p/76390/Infusionsoft/)

[4.1 (1298)](https://www.capterra.com/p/76390/Infusionsoft/reviews/)[View all reviews](https://www.capterra.com/p/76390/Infusionsoft/reviews/)

[](https://www.capterra.com/p/76390/Infusionsoft/)

The smarter way for small businesses to do great work. Keap helps businesses organize client information and daily work in one place.

Overall Score

79/100

Popularity: 34/50

Ratings: 45/50

Review Breakdown

Ease of Use

3.6

Customer Service

4.0

Features

4.1

Value for Money

3.8

Paid plans start at

$299.00Per Month

Free Trial

Free Version

Category Features

18/20

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/144340/Nutshell/)

## [Nutshell](https://www.capterra.com/p/144340/Nutshell/)

[4.4 (619)](https://www.capterra.com/p/144340/Nutshell/reviews/)[View all reviews](https://www.capterra.com/p/144340/Nutshell/reviews/)

[](https://www.capterra.com/p/144340/Nutshell/)

Nutshell is an all-in-one sales, marketing and engagement platform that helps B2B organizations work together to win more deals.

Overall Score

79/100

Popularity: 32/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.4

Customer Service

4.4

Features

4.1

Value for Money

4.4

Paid plans start at

$13.00Per Month

Free Trial

Free Version

Category Features

18/20

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/178819/EngageBay-Marketing/)

## [EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/)

[4.7 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/)[View all reviews](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/)

AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

Overall Score

78/100

Popularity: 30/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.5

Customer Service

4.8

Features

4.6

Value for Money

4.7

Paid plans start at

$14.99Per Month

Free Trial

Free Version

Category Features

17/20

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/123032/Nimble/)

## [Nimble](https://www.capterra.com/p/123032/Nimble/)

[4.4 (1868)](https://www.capterra.com/p/123032/Nimble/reviews/)[View all reviews](https://www.capterra.com/p/123032/Nimble/reviews/)

[](https://www.capterra.com/p/123032/Nimble/)

Nimble is the AI-driven CRM for smarter email marketing, engagement, sales, and business growth.

Overall Score

78/100

Popularity: 31/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.3

Customer Service

4.3

Features

4.2

Value for Money

4.3

Paid plans start at

$29.90Per Month

Free Trial

Free Version

Category Features

16/20

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/227417/Drift/)

## [Drift](https://www.capterra.com/p/227417/Drift/)

[4.5 (199)](https://www.capterra.com/p/227417/Drift/reviews/)[View all reviews](https://www.capterra.com/p/227417/Drift/reviews/)

[](https://www.capterra.com/p/227417/Drift/)

Drift is a human-centric, AI-powered buyer engagement platform.

Overall Score

77/100

Popularity: 30/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.4

Customer Service

4.4

Features

4.3

Value for Money

4.1

Paid plans start at

Not provided by the vendor

Category Features

16/20

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/214215/HubSpot-SalesHub/)

## [HubSpot Sales Hub](https://www.capterra.com/p/214215/HubSpot-SalesHub/)

[4.5 (497)](https://www.capterra.com/p/214215/HubSpot-SalesHub/reviews/)[View all reviews](https://www.capterra.com/p/214215/HubSpot-SalesHub/reviews/)

HubSpot Sales Hub is AI-powered software that helps businesses manage leads, automate sales, and analyze data to boost revenue.

Overall Score

77/100

Popularity: 30/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.4

Customer Service

4.4

Features

4.4

Value for Money

4.2

Paid plans start at

$15.00Per Month

Free Trial

Free Version

Category Features

14/20

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/130671/Insightly/)

## [Insightly](https://www.capterra.com/p/130671/Insightly/)

[4.0 (654)](https://www.capterra.com/p/130671/Insightly/reviews/)[View all reviews](https://www.capterra.com/p/130671/Insightly/reviews/)

[](https://www.capterra.com/p/130671/Insightly/)

Create velocity through your sales process. Leverage your pipelines to track, manage, and nurture deals efficiently.

Overall Score

76/100

Popularity: 31/50

Ratings: 45/50

Review Breakdown

Ease of Use

4.0

Customer Service

3.8

Features

3.9

Value for Money

4.0

Paid plans start at

$29.00Per Month

Free Trial

Free Version

Category Features

18/20

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/210630/Kylas/)

## [Kylas Sales CRM](https://www.capterra.com/p/210630/Kylas/)

[4.8 (573)](https://www.capterra.com/p/210630/Kylas/reviews/)[View all reviews](https://www.capterra.com/p/210630/Kylas/reviews/)

[](https://www.capterra.com/p/210630/Kylas/)

Kylas automatically captures leads, and guides them through the sales pipeline to help build better customer relationships.

Overall Score

76/100

Popularity: 26/50

Ratings: 50/50

Review Breakdown

Ease of Use

4.8

Customer Service

4.8

Features

4.7

Value for Money

4.8

Paid plans start at

$250.00Per Month

Free Trial

Free Version

Category Features

18/20

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/245800/Monday-CRM/)

## [monday CRM](https://www.capterra.com/p/245800/Monday-CRM/)

[4.7 (453)](https://www.capterra.com/p/245800/Monday-CRM/reviews/)[View all reviews](https://www.capterra.com/p/245800/Monday-CRM/reviews/)

[](https://www.capterra.com/p/245800/Monday-CRM/)

monday CRM enables revenue teams to improve efficiency at every stage of the customer journey.

Overall Score

76/100

Popularity: 30/50

Ratings: 46/50

Review Breakdown

Ease of Use

4.7

Customer Service

4.6

Features

4.5

Value for Money

4.5

Paid plans start at

$12.00Per Month

Free Trial

Free Version

Category Features

16/20

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/132752/You-Don-t-Need-a-CRM/)

## [noCRM](https://www.capterra.com/p/132752/You-Don-t-Need-a-CRM/)

[4.6 (489)](https://www.capterra.com/p/132752/You-Don-t-Need-a-CRM/reviews/)[View all reviews](https://www.capterra.com/p/132752/You-Don-t-Need-a-CRM/reviews/)

[](https://www.capterra.com/p/132752/You-Don-t-Need-a-CRM/)

Turning sales actions into connections. noCRM helps salespeople focus on selling, not reporting.

Overall Score

75/100

Popularity: 27/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.8

Customer Service

4.5

Features

4.5

Value for Money

4.4

Paid plans start at

$13.00Per Month

Free Trial

Free Version

Category Features

14/20

REVIEW BREAKDOWN

PRICING

PROS & CONS

[View All Lead Management Software](https://www.capterra.com/lead-management-software/)

Most Popular

Popularity Score

Popular

Highly Rated

Ratings Score

Highest Rated

To ensure objectivity and avoid any bias, Capterra Shortlist mathematically combines two key dimensions: a ratings score and a popularity score. These two dimensions are combined to plot top products on the grid and create a total score for a stack-ranked list view—all independent of vendor influence.

Date published:February 28, 2025