# Best Lead Nurturing Software 2026 | Capterra > Find the top Lead Nurturing software of 2026 on Capterra. Based on millions of verified user reviews - compare and filter for whats important to you to find the best tools for your needs. Source: https://www.capterra.com/lead-nurturing-software --- # Best Lead Nurturing Software Last updated on April 30, 2026 How to find the right Lead Nurturing Software? Learn more from our team about Lead Nurturing Software pricing features and benefits in our Lead Nurturing Buyers Guide Verified Insights Provider data verified by our Software Research team and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) ## What is lead nurturing software? Researched by: [Capterra](https://www.capterra.com/resources/author/capterra/) Updated on April 30, 2026 [Lead nurturing software](https://www.capterra.com/lead-nurturing-software/) is a subset of [lead management software](https://www.capterra.com/lead-management-software/) that has many similar features and functionalities. However, lead nurturing software is designed specifically for building a relationship with the lead through every stage of the sales funnel. The software allows sales and marketing professionals to set up a series of trigger-based communication modes via email, SMS, social media, or call reminders throughout the buyer’s journey. The tool also helps them score and filter leads as well as access a lead’s response to the organization’s sales and marketing campaigns. * * * For more information consult our [Lead Nurturing Buyers Guide](#buyers-guide-content) [## Brevo](https://www.capterra.com/p/132996/brevo/) [4.6 (3418)](https://www.capterra.com/p/132996/brevo/reviews/) [Capterra Shortlist](https://www.capterra.com/lead-nurturing-software/shortlist/) Brevo is a software that offers businesses with email/SMS marketing, automation, CRM, live chat, and transactional email tools. [Learn more about Brevo](https://www.capterra.com/p/132996/brevo/) Lead Nurturing features reviewers most value Campaign Management Drip Campaigns Lead Capture Lead Notifications Lead Qualification Lead Segmentation Performance Metrics Personalization Pipeline Management 86% recommend this product [## Pipedrive](https://www.capterra.com/p/132666/Pipedrive/) [4.5 (3045)](https://www.capterra.com/p/132666/Pipedrive/reviews/) [Capterra Shortlist](https://www.capterra.com/lead-nurturing-software/shortlist/) Generate hot leads and nurture them all the way to close with Pipedrive's state-of-the-art sales tool. [Learn more about Pipedrive](https://www.capterra.com/p/132666/Pipedrive/) Lead Nurturing features reviewers most value Campaign Management Drip Campaigns Lead Capture Lead Notifications Lead Qualification Lead Segmentation Performance Metrics Personalization Pipeline Management 81% recommend this product [## Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) [4.3 (2917)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Constant Contact is an email marketing software that helps businesses create and send marketing campaigns to achieve business goals. [Learn more about Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) Lead Nurturing features reviewers most value Campaign Management Drip Campaigns Lead Capture Lead Notifications Lead Qualification Lead Segmentation Performance Metrics Personalization Pipeline Management Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. [## Keap](https://www.capterra.com/p/76390/Infusionsoft/) [4.1 (1298)](https://www.capterra.com/p/76390/Infusionsoft/reviews/) [Capterra Shortlist](https://www.capterra.com/lead-nurturing-software/shortlist/) The smarter way for small businesses to do great work. Keap helps businesses organize client information and daily work in one place. [Learn more about Keap](https://www.capterra.com/p/76390/Infusionsoft/) Lead Nurturing features reviewers most value Campaign Management Drip Campaigns Lead Capture Lead Notifications Lead Qualification Lead Segmentation Performance Metrics Personalization Pipeline Management [## Bitrix24](https://www.capterra.com/p/113540/Bitrix24/) [4.2 (989)](https://www.capterra.com/p/113540/Bitrix24/reviews/) [Capterra Shortlist](https://www.capterra.com/lead-nurturing-software/shortlist/) Bitrix24 is #1 free lead tracking and lead nurturing software used by 15 million companies. Cloud, mobile, open source. [Learn more about Bitrix24](https://www.capterra.com/p/113540/Bitrix24/) Lead Nurturing features reviewers most value Campaign Management Drip Campaigns Lead Capture Lead Notifications Lead Qualification Lead Segmentation Performance Metrics Personalization Pipeline Management [## EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/) [4.7 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) [Capterra Shortlist](https://www.capterra.com/lead-nurturing-software/shortlist/) AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster. [Learn more about EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/) Lead Nurturing features reviewers most value Campaign Management Drip Campaigns Lead Capture Lead Notifications Lead Qualification Lead Segmentation Performance Metrics Personalization Pipeline Management 84% recommend this product [## Omnisend](https://www.capterra.com/p/153508/Omnisend/) [4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) [Capterra Shortlist](https://www.capterra.com/lead-nurturing-software/shortlist/) 150k+ Shopify, WooCommerce, and Wix ecommerce stores scale their business with Omnisend’s powerful email & SMS marketing platform. [Learn more about Omnisend](https://www.capterra.com/p/153508/Omnisend/) Lead Nurturing features reviewers most value Campaign Management Drip Campaigns Lead Capture Lead Notifications Lead Qualification Lead Segmentation Performance Metrics Personalization Pipeline Management 85% recommend this product [## Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) [4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) [Capterra Shortlist](https://www.capterra.com/lead-nurturing-software/shortlist/) Adobe Marketo Engage is a leading AI-powered platform that automates and scales marketing to drive engagement, efficiency, and revenue. [Learn more about Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) Lead Nurturing features reviewers most value Campaign Management Drip Campaigns Lead Capture Lead Notifications Lead Qualification Lead Segmentation Performance Metrics Personalization Pipeline Management [## Meritto](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/) [4.6 (616)](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/reviews/) Purpose-built to grow your enrollments [Learn more about Meritto](https://www.capterra.com/p/250169/Comprehensive-Admission-Suite/) Lead Nurturing features reviewers most value Campaign Management Drip Campaigns Lead Capture Lead Notifications Lead Qualification Lead Segmentation Performance Metrics Personalization Pipeline Management 81% recommend this product [## Podium](https://www.capterra.com/p/164285/Podium/) [4.3 (522)](https://www.capterra.com/p/164285/Podium/reviews/) Podium's AI-powered lead conversion platform helps businesses streamline client communication across multiple channels. [Learn more about Podium](https://www.capterra.com/p/164285/Podium/) Lead Nurturing features reviewers most value Campaign Management Drip Campaigns Lead Capture Lead Notifications Lead Qualification Lead Segmentation Performance Metrics Personalization Pipeline Management [## GetResponse](https://www.capterra.com/p/153948/GetResponse/) [4.2 (521)](https://www.capterra.com/p/153948/GetResponse/reviews/) [Capterra Shortlist](https://www.capterra.com/lead-nurturing-software/shortlist/) Lifecycle automation platform to turn customers into repeat revenue using email, SMS, and push. [Learn more about GetResponse](https://www.capterra.com/p/153948/GetResponse/) Lead Nurturing features reviewers most value Campaign Management Drip Campaigns Lead Capture Lead Notifications Lead Qualification Lead Segmentation Performance Metrics Personalization Pipeline Management [## MailerFind](https://www.capterra.com/p/10001468/MailerFind/) [4.7 (506)](https://www.capterra.com/p/10001468/MailerFind/reviews/) Mailerfind collects for you the emails and other public data from the followers of any Instagram profile in no time. [Learn more about MailerFind](https://www.capterra.com/p/10001468/MailerFind/) Lead Nurturing features reviewers most value Campaign Management Drip Campaigns Lead Capture Lead Notifications Lead Qualification Lead Segmentation Performance Metrics Personalization Pipeline Management [## Seamless](https://www.capterra.com/p/207295/Seamless-AI/) [4.5 (504)](https://www.capterra.com/p/207295/Seamless-AI/reviews/) Get access to B2B Decision Makers with real-time validated emails, cell phones and direct dials for everyone you need to sell to. [Learn more about Seamless](https://www.capterra.com/p/207295/Seamless-AI/) Lead Nurturing features reviewers most value Campaign Management Drip Campaigns Lead Capture Lead Notifications Lead Qualification Lead Segmentation Performance Metrics Personalization Pipeline Management 84% recommend this product [## Dripify](https://www.capterra.com/p/215082/Dripify/) [4.7 (476)](https://www.capterra.com/p/215082/Dripify/reviews/) Using LinkedIn to generate leads for your business? Automate your LinkedIn outreach with Dripify today: dripify.com [Learn more about Dripify](https://www.capterra.com/p/215082/Dripify/) Lead Nurturing features reviewers most value Campaign Management Drip Campaigns Lead Capture Lead Notifications Lead Qualification Lead Segmentation Performance Metrics Personalization Pipeline Management 82% recommend this product [## Spotler CRM](https://www.capterra.com/p/88929/Really-Simple-Systems-CRM/) [4.5 (453)](https://www.capterra.com/p/88929/Really-Simple-Systems-CRM/reviews/) The easy to use CRM with optional marketing tool that lets you nuture your leads through your pipeline and prioritize the best ones. [Learn more about Spotler CRM](https://www.capterra.com/p/88929/Really-Simple-Systems-CRM/) Lead Nurturing features reviewers most value Campaign Management Drip Campaigns Lead Capture Lead Notifications Lead Qualification Lead Segmentation Performance Metrics Personalization Pipeline Management [## Campaigner](https://www.capterra.com/p/266291/Campaigner/) [3.9 (428)](https://www.capterra.com/p/266291/Campaigner/reviews/) [Capterra Shortlist](https://www.capterra.com/lead-nurturing-software/shortlist/) All the basic and advanced email marketing features you need to grow your business without added marketing suite expense. [Learn more about Campaigner](https://www.capterra.com/p/266291/Campaigner/) Lead Nurturing features reviewers most value Campaign Management Drip Campaigns Lead Capture Lead Notifications Lead Qualification Lead Segmentation Performance Metrics Personalization Pipeline Management [## Lusha](https://www.capterra.com/p/198383/Lusha/) [4.0 (397)](https://www.capterra.com/p/198383/Lusha/reviews/) [Capterra Shortlist](https://www.capterra.com/lead-nurturing-software/shortlist/) Lusha is an all-in-one sales intelligence solution that helps you prospect at scale and speed up sales with less work. [Learn more about Lusha](https://www.capterra.com/p/198383/Lusha/) Lead Nurturing features reviewers most value Campaign Management Drip Campaigns Lead Capture Lead Notifications Lead Qualification Lead Segmentation Performance Metrics Personalization Pipeline Management [## Octopus CRM](https://www.capterra.com/p/204641/Octopus-CRM/) [4.6 (274)](https://www.capterra.com/p/204641/Octopus-CRM/reviews/) All-in-one LinkedIn software that allows users to create automated sales funnels on LinkedIn and improve sales prospecting. [Learn more about Octopus CRM](https://www.capterra.com/p/204641/Octopus-CRM/) Lead Nurturing features reviewers most value Campaign Management Drip Campaigns Lead Capture Lead Notifications Lead Qualification Lead Segmentation Performance Metrics Personalization Pipeline Management [## Act-On](https://www.capterra.com/p/103468/Act-On/) [4.3 (258)](https://www.capterra.com/p/103468/Act-On/reviews/) Act-On is a marketing automation tool that maximizes lead generation and lead management. We spark better inbound & outbound marketing. [Learn more about Act-On](https://www.capterra.com/p/103468/Act-On/) Lead Nurturing features reviewers most value Campaign Management Drip Campaigns Lead Capture Lead Notifications Lead Qualification Lead Segmentation Performance Metrics Personalization Pipeline Management [## Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/) [4.6 (255)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/) Similarweb is a software & data company specializing in web & app analytics, web traffic, competitive intelligence and performance.  [Learn more about Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/) Lead Nurturing features reviewers most value Campaign Management Drip Campaigns Lead Capture Lead Notifications Lead Qualification Lead Segmentation Performance Metrics Personalization Pipeline Management 82% recommend this product [## Popl](https://www.capterra.com/p/252928/Popl/) [4.7 (249)](https://www.capterra.com/p/252928/Popl/reviews/) Popl is the #1 digital business card platform for enterprise. Create, distribute, and manage digital business cards at scale. [Learn more about Popl](https://www.capterra.com/p/252928/Popl/) Lead Nurturing features reviewers most value Campaign Management Drip Campaigns Lead Capture Lead Notifications Lead Qualification Lead Segmentation Performance Metrics Personalization Pipeline Management 85% recommend this product [## Jobin.cloud](https://www.capterra.com/p/239384/Jobincloud/) [4.7 (172)](https://www.capterra.com/p/239384/Jobincloud/reviews/) [Capterra Shortlist](https://www.capterra.com/lead-nurturing-software/shortlist/) Nurture leads with automated, personalized outreach via email & LinkedIn - Jobin.cloud turns interest into engagement at scale. [Learn more about Jobin.cloud](https://www.capterra.com/p/239384/Jobincloud/) Lead Nurturing features reviewers most value Campaign Management Drip Campaigns Lead Capture Lead Notifications Lead Qualification Lead Segmentation Performance Metrics Personalization Pipeline Management 81% recommend this product [## Kartra](https://www.capterra.com/p/184946/Kartra/) [4.5 (168)](https://www.capterra.com/p/184946/Kartra/reviews/) [Capterra Shortlist](https://www.capterra.com/lead-nurturing-software/shortlist/) After capturing a lead, Kartra's automations can effortlessly nurture and convert them into customers. [Learn more about Kartra](https://www.capterra.com/p/184946/Kartra/) Lead Nurturing features reviewers most value Campaign Management Drip Campaigns Lead Capture Lead Notifications Lead Qualification Lead Segmentation Performance Metrics Personalization Pipeline Management [## LeadSquared](https://www.capterra.com/p/130199/LeadSquared/) [4.3 (167)](https://www.capterra.com/p/130199/LeadSquared/reviews/) [Capterra Shortlist](https://www.capterra.com/lead-nurturing-software/shortlist/) Lead Nurturing Software with marketing automation, sales tracking & segmenting, complete analytics, and advanced reports.  [Learn more about LeadSquared](https://www.capterra.com/p/130199/LeadSquared/) Lead Nurturing features reviewers most value Campaign Management Drip Campaigns Lead Capture Lead Notifications Lead Qualification Lead Segmentation Performance Metrics Personalization Pipeline Management [## Close](https://www.capterra.com/p/132667/Close-io/) [4.7 (164)](https://www.capterra.com/p/132667/Close-io/reviews/) Close is the all-in-one sales engagement CRM designed to help startups and small businesses turn leads into revenue. [Learn more about Close](https://www.capterra.com/p/132667/Close-io/) Lead Nurturing features reviewers most value Campaign Management Drip Campaigns Lead Capture Lead Notifications Lead Qualification Lead Segmentation Performance Metrics Personalization Pipeline Management Page 1 of 8 ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Filter (183) Products: Sort By: Sponsored * * * Plan Type Free Trial Popular 85% of professionals opt for a 30-day trial before the software purchase Other subsciption plans: Free Version Monthly Subscription Annual Subscription One-Time License Key Features All key features Popular We have selected the most important and critical features as defined by Capterra user reviews A/B Testing AI Copilot Campaign Management Drip Campaigns Generative AI Lead Capture Lead Notifications Lead Qualification Lead Segmentation Performance Metrics Personalization Pipeline Management Deployment Cloud, SaaS, Web-Based Desktop Mac Desktop Windows Desktop Linux On-Premise Windows On-Premise Linux Desktop Chromebook Mobile Android Mobile iPhone Mobile iPad Related Software Category: [Telemarketing Software](https://www.capterra.com/telemarketing-software/)[Sales Intelligence Software](https://www.capterra.com/sales-intelligence-software/)[Field Sales Software](https://www.capterra.com/field-sales-software/)[Inside Sales Software](https://www.capterra.com/inside-sales-software/)[Sales Engagement Platform Software](https://www.capterra.com/sales-engagement-platform-software/)[Buyer Intent Software](https://www.capterra.com/buyer-intent-software/)[Lead Management Software](https://www.capterra.com/lead-management-software/) Table of Contents - [The benefits of lead nurturing software](#the-benefits-of-lead-nurturing-software) - [Typical features of lead nurturing software](#typical-features-of-lead-nurturing-software) - [The cost of lead nurturing software](#the-cost-of-lead-nurturing-software) - [Considerations when buying lead nurturing software](#considerations-when-buying-lead-nurturing-software) ## The benefits of lead nurturing software Lead nurturing software helps you monitor leads through the sales process, cultivate their interest in your brand, and ensure that no prospective customer is lost. Here’s a list of the benefits you can gain from using this software:  - **Deliver a high-quality brand experience:** The solution ensures that each lead receives a consistent, high-quality experience when they interact with your business. It helps you enhance your brand-building efforts and develop a relationship with the leads so that when they are ready to make a purchase, your business is one of their top choices. - **Automate time-consuming tasks:** Lead nurturing software automates tasks such as sending follow-up marketing and sales emails, scheduling appointments, and responding to social media messages. This eliminates numerous time-consuming, recurring tasks from your teams’ daily activities, saving valuable time and resources.  - **Score and filter leads:** The software makes it easier for you to track and monitor each lead’s progress through the sales process. You can score leads based on various parameters and then filter the leads as per their responses. This helps you manage the vast pool of leads and focus on the ones who are truly ready to convert.  - **Assess the effectiveness of your campaigns:** The solution offers actionable insights into how your leads respond to your marketing and sales campaigns. Leverage this information to assess the effectiveness of your campaigns, do A/B testing, and reorganize your outreach. * * * ## Typical features of lead nurturing software - **Campaign management:** Plan and execute a series of campaigns to target your leads and track each communication channel to test the success of the campaign.  - **Lead segmentation:** Organize leads into different groups as per the predefined characteristics; allow them to be automatically moved from one group to another if their characteristics change. - **Drip campaigns:** Create email campaigns that target leads in each stage of the sales funnel, and automatically move leads between the different stages based on their responses.  - **Personalization:** Tweak your communication based on each lead’s characteristics, preferences, and interactions with the business; automatically incorporate a lead’s personal details, such as their name, into the communication.  - **Lead engagement:** Keep leads engaged with promotional, targeted content delivered via multiple communication channels. * * * ## The cost of lead nurturing software Most products in the market are priced on a “per user, per month” basis, and can be divided into three pricing tiers based on their starting price. **Price ranges\*:** - $10 - $15 - $15 - $40 - $40+ _\*The pricing included is for the entry-level/lowest-priced offering that was found on vendor websites on May 30, 2019. These ranges correspond to the 25th, 75th, and 100th percentile of the pricing information gathered from vendor websites of sample products._ _The above list summarizes pricing for the base plans of most products. An enterprise, or premium product, which is priced higher, may include some additional features such as a higher number of email templates and better targeting capabilities. It may also facilitate complete process automation and offer custom reporting._ * * * ## Considerations when buying lead nurturing software - **Give due consideration to alternative options:** While some solutions offer specialized lead nurturing, various sales automation, marketing automation, and customer relationship management solutions help you achieve the same goals. Before you choose a solution, explore each alternative and decide whether you want a core lead nurturing software or you prefer to add this functionality to any of your existing systems.  - **Ensure that the solution includes all the features you want:** Some lower-tier solutions and plans offer limited functionality. To make the right choice for your business, list all your requirements and match these to the features in different plans and solutions. - **Review usability and the interface:** Before purchasing a solution, opt for a trial. Review the solution’s usability and interface to ensure that your team can adapt to it.  - **Check for social media integration:** Even though most lead nurturing solutions support integration of social media platforms, there are some that offer only email capabilities. Therefore, ensure that a solution supports integration with your social media pages and preferred ad platforms. * * * ### Relevant lead nurturing software trends - **Analytics to power lead nurturing:** Lead nurturing software providers have begun exploring multiple uses of analytics to measure the effectiveness of their outreach. This helps users get granular insights into the target audience’s interaction with the business and improve conversion rates. As analytics remains critical for lead management, vendors’ application of analytics is expected to evolve further. - **AI to augment lead scoring:** Some solutions offer artificial intelligence (AI) to use an algorithm-based approach in lead scoring. This is known as predictive lead scoring and helps users predict when a lead is going to make a purchase. While some lead scoring models depend on the expertise of your sales and marketing teams, predictive lead scoring functionality does the research and calculations automatically. * * * ### Sources Products evaluated for the pricing calculation were taken from [Capterra’s directory page](https://www.capterra.com/lead-nurturing-software/). The pricing ranges exclude freemium versions of the products. The features highlighted were identified based on their relevance and the percentage of products in [Capterra’s directory](https://www.capterra.com/lead-nurturing-software/) that offer them. The following sources were used for this document: - Lead Nurturing for Software Marketers: 4 Essential Email Nurture Programs to Start Now (accessed May 30, 2019) - [5 Lead Nurturing Email Templates To Convert Your Leads](https://www.capterra.com/resources/lead-nurturing-email-templates/) (accessed May 30, 2019)