Keap (formerly Infusionsoft) vs Marketo Marketing Automation

Starting Price

$79.00/month

$1,026.00/month

Best For

Software designed specifically for small businesses, Infusionsoft intelligently helps you get your daily work done.

For B2B or B2C companies that care about customer nurturing, customized and scalable segmentation, personalization and deep customer engagement.

Rating


4.1 / 5
(1040)
Read All Reviews

4.2 / 5
(570)
Read All Reviews

Ideal number of Users

1 - 1000+

Not provided by vendor

Ease of Use


3.5 / 5


  • "I do not have much to complain about this software, the only thing that sometimes is a little difficult to get familiar, but once you do it is a wonder."

  • "They have some good features, their UX, and their UI is so great it is very very easy to use, and their support is really really good."


3.8 / 5


  • "It's intuitive, easy to navigate, and the release/feature updates are generally exciting and impactful."

  • "My company uses Marketo on a regular basis for marketing automation. The platform has ease of use and good templates for email and landing pages."

Customer Support


4.1 / 5


  • "Great service- customer support is really fantastic and I appreciate the anytime chat feature and being able to call in as well."

  • "Great features, always improving functionality, and terrific customer support."


3.9 / 5


  • "The Marketo community is full of great resources and you are always connected to helpful tools to help you better use the platform."

  • "Marketo has a fantastically organized product docs section, as well as an amazing active community with almost unlimited resources to consume."

Features & Functionality


4.1 / 5


  • "Things are categorized in an easy to follow manner and the interface is awesome. I have worked with ICOMS before and this is beyond better."

  • "Best suited for tech-savy types. If you are not that familiar/comfortable with computers, CRMs this may not be the best choice for you."


4.2 / 5


  • "It is a user-friendly interface which is easily understandable by you and it has a very brilliant capability of automating almost everything."

  • "The foundation of what Marketo is built on are these awesome things called Programs and Smart Campaigns."

Value for Money


3.8 / 5


  • "Ease of programming campaigns, be they e-mail or direct mail. The price is excellent for the features delivered."

  • "One of the best values for your money in the CRM market. Not as robust as an enterprise CRM, but a fraction the price."


3.8 / 5


  • "It also helps me easily track my cost-per-lead and figure out which events are driving the most leads and helping us close the most deals."

  • "I really enjoy the speed of the Salesforce sync as we are able to create/monitor campaigns and attribute revenue almost instantly."

Product Features

  • close A/B Testing
  • check Campaign Management
  • check Drip Campaigns
  • check Lead Capture
  • check Lead Notifications
  • check Lead Scoring
  • check Lead Segmentation
  • close Performance Metrics
  • check Personalization
  • check Pipeline Management
  • check A/B Testing
  • check Campaign Management
  • close Drip Campaigns
  • check Lead Capture
  • close Lead Notifications
  • close Lead Scoring
  • check Lead Segmentation
  • check Performance Metrics
  • check Personalization
  • close Pipeline Management

Screenshots

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Platform

Web/Installed

Mobile

Web/Installed

Mobile

Support

  • 24/7 (Live Rep)
  • Business Hours
  • Online
Not provided by vendor

Training

  • check In Person
  • check Live Online
  • check Webinars
  • check Documentation
Not provided by vendor

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Keap (formerly Infusionsoft) vs Marketo Marketing Automation

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share Share Your Comparison of Marketo Marketing Automation vs Keap (formerly Infusionsoft)