# 2023 Capterra Shortlist for Lead Nurturing | Capterra > Discover the highest-rated & most popular Lead Nurturing Software of 2023. Make Capterra Shortlist your first stop when searching for software. Source: https://www.capterra.com/lead-nurturing-software/shortlist --- # 2023 Capterra Shortlist for Lead Nurturing - [All Products](https://www.capterra.com/lead-nurturing-software/) - [Capterra Shortlist](https://www.capterra.com/lead-nurturing-software/shortlist/) [How it was made](#methodology) ## / Get to a better list with verified ratings & reviews Capterra Shortlist charts the highest-rated and most popularsoftware products. Explore, save your progress, and share with colleagues. Want to learn more? [Read Full Scoring Methodology](https://www.capterra.com/resources/proprietary-data-research/#capterra-shortlist-methodology) [ ](https://www.capterra.com/p/132666/Pipedrive/) ## [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/) [4.5 (3050)](https://www.capterra.com/p/132666/Pipedrive/reviews/)[View all reviews](https://www.capterra.com/p/132666/Pipedrive/reviews/) [](https://www.capterra.com/p/132666/Pipedrive/) Generate hot leads and nurture them all the way to close with Pipedrive's state-of-the-art sales tool. Overall Score 98/100 Popularity: 50/50 Ratings: 48/50 Review Breakdown Ease of Use 4.5 Customer Service 4.4 Features 4.3 Value for Money 4.4 Paid plans start at $19.00Per Month Free Trial Free Version Category Features 5/12 REVIEW BREAKDOWN PRICING PROS & CONS [ ](https://www.capterra.com/p/132996/brevo/) ## [Brevo](https://www.capterra.com/p/132996/brevo/) [4.6 (3445)](https://www.capterra.com/p/132996/brevo/reviews/)[View all reviews](https://www.capterra.com/p/132996/brevo/reviews/) [](https://www.capterra.com/p/132996/brevo/) Brevo is a software that offers businesses with email/SMS marketing, automation, CRM, live chat, and transactional email tools. Overall Score 96/100 Popularity: 47/50 Ratings: 49/50 Review Breakdown Ease of Use 4.6 Customer Service 4.5 Features 4.5 Value for Money 4.5 Paid plans start at $9.00Per Month Free Trial Free Version Category Features 9/12 REVIEW BREAKDOWN PRICING PROS & CONS [ ](https://www.capterra.com/p/153948/GetResponse/) ## [GetResponse](https://www.capterra.com/p/153948/GetResponse/) [4.2 (521)](https://www.capterra.com/p/153948/GetResponse/reviews/)[View all reviews](https://www.capterra.com/p/153948/GetResponse/reviews/) [](https://www.capterra.com/p/153948/GetResponse/) Lifecycle automation platform to turn customers into repeat revenue using email, SMS, and push. Overall Score 92/100 Popularity: 45/50 Ratings: 47/50 Review Breakdown Ease of Use 4.0 Customer Service 4.0 Features 4.1 Value for Money 4.0 Paid plans start at €16.00Per Month Free Trial Free Version Category Features 6/12 REVIEW BREAKDOWN PRICING PROS & CONS [ ](https://www.capterra.com/p/184946/Kartra/) ## [Kartra](https://www.capterra.com/p/184946/Kartra/) [4.5 (168)](https://www.capterra.com/p/184946/Kartra/reviews/)[View all reviews](https://www.capterra.com/p/184946/Kartra/reviews/) [](https://www.capterra.com/p/184946/Kartra/) After capturing a lead, Kartra's automations can effortlessly nurture and convert them into customers. Overall Score 91/100 Popularity: 43/50 Ratings: 48/50 Review Breakdown Ease of Use 4.0 Customer Service 4.1 Features 4.4 Value for Money 4.3 Paid plans start at $119.00Per Month Free Trial Free Version Category Features 9/12 REVIEW BREAKDOWN PRICING PROS & CONS [ ](https://www.capterra.com/p/76390/Infusionsoft/) ## [Keap](https://www.capterra.com/p/76390/Infusionsoft/) [4.1 (1298)](https://www.capterra.com/p/76390/Infusionsoft/reviews/)[View all reviews](https://www.capterra.com/p/76390/Infusionsoft/reviews/) [](https://www.capterra.com/p/76390/Infusionsoft/) The smarter way for small businesses to do great work. Keap helps businesses organize client information and daily work in one place. Overall Score 90/100 Popularity: 45/50 Ratings: 45/50 Review Breakdown Ease of Use 3.6 Customer Service 4.0 Features 4.1 Value for Money 3.8 Paid plans start at $299.00Per Month Free Trial Free Version Category Features 7/12 REVIEW BREAKDOWN PRICING PROS & CONS [ ](https://www.capterra.com/p/153508/Omnisend/) ## [Omnisend](https://www.capterra.com/p/153508/Omnisend/) [4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/)[View all reviews](https://www.capterra.com/p/153508/Omnisend/reviews/) [](https://www.capterra.com/p/153508/Omnisend/) 150k+ Shopify, WooCommerce, and Wix ecommerce stores scale their business with Omnisend’s powerful email & SMS marketing platform. Overall Score 89/100 Popularity: 40/50 Ratings: 49/50 Review Breakdown Ease of Use 4.6 Customer Service 4.6 Features 4.5 Value for Money 4.5 Paid plans start at $16.00Per Month Free Trial Free Version Category Features 7/12 REVIEW BREAKDOWN PRICING PROS & CONS ## Get the full software list now ### The latest prices and features straight to your inbox. Compare anytime. [ ](https://www.capterra.com/p/198383/Lusha/) ## [Lusha](https://www.capterra.com/p/198383/Lusha/) [4.0 (398)](https://www.capterra.com/p/198383/Lusha/reviews/)[View all reviews](https://www.capterra.com/p/198383/Lusha/reviews/) [](https://www.capterra.com/p/198383/Lusha/) Lusha is an all-in-one sales intelligence solution that helps you prospect at scale and speed up sales with less work. Overall Score 88/100 Popularity: 43/50 Ratings: 45/50 Review Breakdown Ease of Use 4.6 Customer Service 3.9 Features 4.1 Value for Money 3.7 Paid plans start at $49.00Per Month Free Trial Free Version Category Features 6/12 REVIEW BREAKDOWN PRICING PROS & CONS [ ](https://www.capterra.com/p/113540/Bitrix24/) ## [Bitrix24](https://www.capterra.com/p/113540/Bitrix24/) [4.2 (990)](https://www.capterra.com/p/113540/Bitrix24/reviews/)[View all reviews](https://www.capterra.com/p/113540/Bitrix24/reviews/) [](https://www.capterra.com/p/113540/Bitrix24/) Bitrix24 is #1 free lead tracking and lead nurturing software used by 15 million companies. Cloud, mobile, open source. Overall Score 87/100 Popularity: 40/50 Ratings: 47/50 Review Breakdown Ease of Use 4.0 Customer Service 4.0 Features 4.3 Value for Money 4.2 Paid plans start at $69.00Per Month Free Trial Free Version Category Features 1/12 REVIEW BREAKDOWN PRICING PROS & CONS [ ](https://www.capterra.com/p/266291/Campaigner/) ## [Campaigner](https://www.capterra.com/p/266291/Campaigner/) [3.9 (428)](https://www.capterra.com/p/266291/Campaigner/reviews/)[View all reviews](https://www.capterra.com/p/266291/Campaigner/reviews/) [](https://www.capterra.com/p/266291/Campaigner/) All the basic and advanced email marketing features you need to grow your business without added marketing suite expense. Overall Score 84/100 Popularity: 39/50 Ratings: 45/50 Review Breakdown Ease of Use 3.7 Customer Service 3.9 Features 3.7 Value for Money 3.8 Paid plans start at $14.00Per Month Free Trial Free Version Category Features 9/12 REVIEW BREAKDOWN PRICING PROS & CONS Need a Little Help? Talk with a software expert for free. Get a list of software that’s great for you in less than 15 minutes. [ ](https://www.capterra.com/p/130199/LeadSquared/) ## [LeadSquared](https://www.capterra.com/p/130199/LeadSquared/) [4.3 (167)](https://www.capterra.com/p/130199/LeadSquared/reviews/)[View all reviews](https://www.capterra.com/p/130199/LeadSquared/reviews/) [](https://www.capterra.com/p/130199/LeadSquared/) Lead Nurturing Software with marketing automation, sales tracking & segmenting, complete analytics, and advanced reports. Overall Score 82/100 Popularity: 34/50 Ratings: 48/50 Review Breakdown Ease of Use 4.3 Customer Service 4.3 Features 4.2 Value for Money 4.2 Paid plans start at Not provided by the vendor Category Features 3/12 REVIEW BREAKDOWN PRICING PROS & CONS [ ](https://www.capterra.com/p/178819/EngageBay-Marketing/) ## [EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/) [4.7 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/)[View all reviews](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) [](https://www.capterra.com/p/178819/EngageBay-Marketing/) AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster. Overall Score 80/100 Popularity: 31/50 Ratings: 49/50 Review Breakdown Ease of Use 4.5 Customer Service 4.8 Features 4.6 Value for Money 4.7 Paid plans start at $14.99Per Month Free Trial Free Version Category Features 3/12 REVIEW BREAKDOWN PRICING PROS & CONS [ ](https://www.capterra.com/p/158048/Wisepops/) ## [Wisepops](https://www.capterra.com/p/158048/Wisepops/) [4.9 (80)](https://www.capterra.com/p/158048/Wisepops/reviews/)[View all reviews](https://www.capterra.com/p/158048/Wisepops/reviews/) [](https://www.capterra.com/p/158048/Wisepops/) Wisepops helps you convert visitors with AI product recommendations, popups, notifications, bars, and onsite feed. Overall Score 80/100 Popularity: 30/50 Ratings: 50/50 Review Breakdown Ease of Use 4.8 Customer Service 4.9 Features 4.7 Value for Money 4.7 Paid plans start at $49.00Per Month Free Trial Free Version Category Features 5/12 REVIEW BREAKDOWN PRICING PROS & CONS [ ](https://www.capterra.com/p/195838/Acumbamail/) ## [Acumbamail](https://www.capterra.com/p/195838/Acumbamail/) [4.6 (155)](https://www.capterra.com/p/195838/Acumbamail/reviews/)[View all reviews](https://www.capterra.com/p/195838/Acumbamail/reviews/) [](https://www.capterra.com/p/195838/Acumbamail/) Acumbamail is email marketing software that enables users to design and publish email, SMS, and landing page campaigns quickly. Overall Score 76/100 Popularity: 27/50 Ratings: 49/50 Review Breakdown Ease of Use 4.6 Customer Service 4.5 Features 4.5 Value for Money 4.7 Paid plans start at €28.00Per Month Free Trial Free Version Category Features 7/12 REVIEW BREAKDOWN PRICING PROS & CONS [ ](https://www.capterra.com/p/231694/SalesFlow/) ## [Salesflow](https://www.capterra.com/p/231694/SalesFlow/) [4.1 (46)](https://www.capterra.com/p/231694/SalesFlow/reviews/)[View all reviews](https://www.capterra.com/p/231694/SalesFlow/reviews/) [](https://www.capterra.com/p/231694/SalesFlow/) Salesflow is a LinkedIn Automation tool for Sales Teams, Agencies and Growing startups. A fast & cost-efficient way to generate leads! Overall Score 75/100 Popularity: 27/50 Ratings: 48/50 Review Breakdown Ease of Use 4.2 Customer Service 4.0 Features 3.9 Value for Money 3.9 Paid plans start at $99.00Per Month Free Trial Free Version Category Features 4/12 REVIEW BREAKDOWN PRICING PROS & CONS [ ](https://www.capterra.com/p/194762/Wingmate/) ## [Wingmate](https://www.capterra.com/p/194762/Wingmate/) [4.6 (101)](https://www.capterra.com/p/194762/Wingmate/reviews/)[View all reviews](https://www.capterra.com/p/194762/Wingmate/reviews/) [](https://www.capterra.com/p/194762/Wingmate/) Turn field intel into a steady pipeline. Auto-tasks, reminders, and follow-ups keep prospects warm until they’re ready to sign Overall Score 75/100 Popularity: 27/50 Ratings: 48/50 Review Breakdown Ease of Use 4.7 Customer Service 4.7 Features 4.4 Value for Money 4.4 Paid plans start at $30.00Per Month Free Trial Free Version Category Features 8/12 REVIEW BREAKDOWN PRICING PROS & CONS [ ](https://www.capterra.com/p/42973/InTouch-Technology/) ## [InTouch](https://www.capterra.com/p/42973/InTouch-Technology/) [3.8 (38)](https://www.capterra.com/p/42973/InTouch-Technology/reviews/)[View all reviews](https://www.capterra.com/p/42973/InTouch-Technology/reviews/) [](https://www.capterra.com/p/42973/InTouch-Technology/) CRM software for health and fitness clubs. Overall Score 72/100 Popularity: 27/50 Ratings: 45/50 Review Breakdown Ease of Use 3.7 Customer Service 4.4 Features 3.5 Value for Money 4.4 Paid plans start at Not provided by the vendor Category Features 6/12 REVIEW BREAKDOWN PRICING PROS & CONS [ ](https://www.capterra.com/p/206491/OneHash/) ## [OneHash CRM](https://www.capterra.com/p/206491/OneHash/) [4.6 (53)](https://www.capterra.com/p/206491/OneHash/reviews/)[View all reviews](https://www.capterra.com/p/206491/OneHash/reviews/) [](https://www.capterra.com/p/206491/OneHash/) A Economical & Fully- Featured platform with CRM, ERP, HCM, Project Management and Accounting solution with built-in integrations. Overall Score 70/100 Popularity: 22/50 Ratings: 48/50 Review Breakdown Ease of Use 4.2 Customer Service 4.5 Features 4.6 Value for Money 4.6 Paid plans start at $20.00Per Month Free Trial Free Version Category Features 2/12 REVIEW BREAKDOWN PRICING PROS & CONS [ ](https://www.capterra.com/p/179343/https-800response-com/) ## [800response](https://www.capterra.com/p/179343/https-800response-com/) [4.8 (61)](https://www.capterra.com/p/179343/https-800response-com/reviews/)[View all reviews](https://www.capterra.com/p/179343/https-800response-com/reviews/) [](https://www.capterra.com/p/179343/https-800response-com/) 800response offers ad response tools including vanity 800 numbers, tollfree and local tracking numbers, & call metrics for attribution. Overall Score 69/100 Popularity: 20/50 Ratings: 49/50 Review Breakdown Ease of Use 4.6 Customer Service 4.9 Features 4.6 Value for Money 4.3 Paid plans start at $250.00Per Month Free Trial Free Version Category Features 6/12 REVIEW BREAKDOWN PRICING PROS & CONS [ ](https://www.capterra.com/p/75130/Marketo-Lead-Management/) ## [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) [4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/)[View all reviews](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) [](https://www.capterra.com/p/75130/Marketo-Lead-Management/) Adobe Marketo Engage is a leading AI-powered platform that automates and scales marketing to drive engagement, efficiency, and revenue. Overall Score 67/100 Popularity: 19/50 Ratings: 48/50 Review Breakdown Ease of Use 3.8 Customer Service 3.9 Features 4.3 Value for Money 3.8 Paid plans start at Not provided by the vendor Category Features 5/12 REVIEW BREAKDOWN PRICING PROS & CONS [ ](https://www.capterra.com/p/239384/Jobincloud/) ## [Jobin.cloud](https://www.capterra.com/p/239384/Jobincloud/) [4.7 (172)](https://www.capterra.com/p/239384/Jobincloud/reviews/)[View all reviews](https://www.capterra.com/p/239384/Jobincloud/reviews/) [](https://www.capterra.com/p/239384/Jobincloud/) Nurture leads with automated, personalized outreach via email & LinkedIn - Jobin.cloud turns interest into engagement at scale. Overall Score 65/100 Popularity: 16/50 Ratings: 49/50 Review Breakdown Ease of Use 4.5 Customer Service 4.7 Features 4.5 Value for Money 4.6 Paid plans start at $8.99Per Month Free Trial Free Version Category Features 3/12 REVIEW BREAKDOWN PRICING PROS & CONS [View All Lead Nurturing Software](https://www.capterra.com/lead-nurturing-software/) Most Popular Popularity Score Popular Highly Rated Ratings Score Highest Rated To ensure objectivity and avoid any bias, Capterra Shortlist mathematically combines two key dimensions: a ratings score and a popularity score. These two dimensions are combined to plot top products on the grid and create a total score for a stack-ranked list view—all independent of vendor influence. Date published:January 31, 2023