# Cookie Policy | Capterra

> How Capterra uses cookies and similar technologies.

Source: https://www.capterra.com/legal/cookie-policy/

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Welcome to Capterra

At Capterra, we believe that software makes the world a better place.  
Why? Because software can help every organization become a more efficient, effective version of itself.

[-   General Vendor Terms](https://www.capterra.com/legal/general-vendor-terms/)[-   General User Terms](https://www.capterra.com/legal/terms-of-use/)[-   Privacy Policy](https://www.capterra.com/legal/privacy-policy/)[-   Data Transfer Addendum](https://www.capterra.com/legal/data-transfer-addendum/)[-   Pay-Per-Lead (PPL) Service Description](https://www.capterra.com/legal/ppl-service-description/)[-   Pay-Per-Click (PPC) Service Description](https://www.capterra.com/legal/ppc-service-description/)[-   Profile Guidelines](https://www.capterra.com/legal/listing-guidelines/)[-   Content Compliance Policy](https://www.capterra.com/legal/content-policy/)[-   Cookie Policy](https://www.capterra.com/legal/cookie-policy/)[-   Community Guidelines](https://www.capterra.com/legal/community-guidelines/)[-   Data Processing Addendum](https://www.capterra.com/legal/data-processing-addendum/)[-   Free Stuff Addendum](https://www.capterra.com/legal/free-stuff-addendum/)

[Overview](#overview)

[1\. What Are Cookies and Similar Technologies?](#1-what-are-cookies-and-similar-technologies)

[2\. Types of Cookies We Use](#2-types-of-cookies-we-use)

[3\. How We Use Cookies](#3-how-we-use-cookies)

[4\. Your Cookie Choices](#4-your-cookie-choices)

[6\. Global Privacy Control (GPC)](#6-global-privacy-control-gpc)

[7\. Third-Party Cookies](#7-third-party-cookies)

[8\. Updates to This Cookie Policy](#8-updates-to-this-cookie-policy)

[9\. Contact Us](#9-contact-us)

# Cookie Policy

Last updated on May 4, 2026

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## Overview

This Cookie Policy explains how [**G2.com**](http://g2.com)**, Inc.**, operating as **G2 Digital Markets** (“G2 Digital Markets,” “we,” “us,” or “our”), uses cookies and similar technologies on:

-   Capterra
    
-   Software Advice
    
-   GetApp
    

(collectively, the “Services”).

We use cookies and similar technologies to:

-   operate and secure our Services
    
-   understand how users interact with our platforms
    
-   personalize content and experiences
    
-   support advertising and marketing 
    

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## 1\. What Are Cookies and Similar Technologies?

Cookies are small text files stored on your device when you visit a website. They help us recognize your device and remember your preferences.

We also use similar technologies such as pixels, tags, and local storage for analytics and advertising purposes.

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## 2\. Types of Cookies We Use

We use the following categories of cookies:

### Necessary Cookies

Required for the Services to function. These support:

-   authentication
    
-   security and fraud prevention
    
-   basic site functionality
    

These cookies cannot be disabled.

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### Functional Cookies

Used to:

-   remember preferences
    
-   improve usability and navigation
    

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### Analytics Cookies

Used to:

-   understand how users interact with our Services
    
-   measure traffic and engagement
    
-   improve performance
    

We may use tools such as Google Analytics or similar technologies.

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### Advertising Cookies

Used to:

-   deliver relevant advertising
    
-   measure campaign performance
    
-   show ads based on your activity across websites
    

These cookies may collect information about your browsing behavior and interactions.

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## 3\. How We Use Cookies

Cookies help us:

-   provide and maintain our Services
    
-   analyze usage and improve performance
    
-   personalize content and user experience
    
-   support advertising, including interest-based advertising
    

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## 4\. Your Cookie Choices

You can manage your cookie preferences through:

-   the **cookie settings tool** on our Services
    
-   your browser settings
    

In some regions, we will ask for your consent before using non-essential cookies.

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### Opt-Out of Advertising and Data Sharing

Depending on your location, you may have the right to opt out of:

-   targeted advertising
    
-   the “sharing” of personal information for advertising purposes
    

You can exercise this by:

-   adjusting your cookie preferences; or
    
-   using a **“Do Not Share My Personal Information”** link where available
    

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## 6\. Global Privacy Control (GPC)

Where required by law, we recognize Global Privacy Control (GPC) signals as a request to opt out of certain data processing activities, including targeted advertising.

To use Global Privacy Control opt-out preference signals, please follow the instructions [**here**](https://globalprivacycontrol.org/).

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## 7\. Third-Party Cookies

Third-party providers may place cookies on your device to provide:

-   analytics services
    
-   advertising services
    
-   marketing and attribution services
    

These third parties may collect information about your activity across websites.

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## 8\. Updates to This Cookie Policy

We may update this Cookie Policy from time to time. Updates will be posted with a revised “Last Updated” date.

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## 9\. Contact Us

Email: privacy@g2.com Address: G2.com, Inc.,100 S Wacker Dr., Suite 600 Chicago, IL 60606

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